Bolt Farm Treehouse
Conversion Rate Optimization (CRO) Lead
Bolt Farm Treehouse, Whitwell, Tennessee, United States, 37397
Overview
Conversion Rate Optimization (CRO) Lead
— Growth Hacker for Experiential Luxury at
Bolt Farm Treehouse
Status: Full-time
What you’ll own
Full-funnel conversion from first impression → booking engine → confirmation → add-ons (spa, experiences, upgrades)
Experiment program: backlog, design, stats plans, QA, rollout/rollback, documentation, and learning archive
Booking-flow friction removal: mobile performance, calendar/availability UX, fees & policies clarity, trust signals, microcopy
Offer architecture: bundles, urgency/rarity, price presentation, social proof, upsell/cross-sell sequencing
Attribution sanity: align paid/organic/email/SMS with site behavior; fix tracking gaps; stop double-counting
Insights engine: translate heatmaps, session replays, surveys, and user tests into shippable hypotheses
Partner orchestration: work with Creative, Paid, Lifecycle, RevOps, and Engineering to ship tests fast
Standards & SOPs: codify how we test (stats guardrails, power thresholds, QA checklists, launch playbooks)
Non-negotiable outcomes (first 90 days)
Ship 12–16 experiments (A/B, MVT, and sequential) with clean pre-analysis plans
Deliver measurable lift in at least two of: site→booking-engine start rate, step-to-step progression, checkout completion, add-on attach rate, mobile speed
Reduce booking-engine abandonment and publish a repeatable playbook for reclaiming drop-offs
Stand up a CRO dashboard (daily) with funnel health, experiment velocity, win rate, and impact to revenue
Close top 10 UX debt items blocking conversion (prove via before/after metrics)
The Person We’re Looking for Will Have
5+ years leading CRO and growth experimentation, with shipped tests directly tied to booking and upsell revenue
Design experience: skilled in Figma for wireframing, prototyping, and visual optimization of landing pages, booking flows, and marketing assets
Mastery of A/B testing design, execution, and analysis (power, MDE, sequential testing), with experience applying advanced variance reduction methods
Fluent in GA4 + GTM, Hotjar/Clarity, HubSpot analytics, and Looker Studio dashboards; comfortable QA’ing results with SQL when needed
Strong UX instincts: microcopy, value articulation, objection handling, and hands-on ability to adjust HTML/CSS/JS to implement or direct engineers
Proven record in hospitality & e-commerce funnels, including booking engines, spa upsell systems, and dynamic pricing models
Expertise in mobile optimization, Core Web Vitals, form/checkout UX, and payment conversion (Stripe, Shift4, ACH, BNPL)
Skilled in attribution modeling, event naming/taxonomy, and debugging tracking drift across complex multi-system stacks
Experience tying CRM-driven workflows (HubSpot automations, abandoned cart follow-ups, referral campaigns) to conversion outcomes
How we work
Insanely high standards. Best is the standard.
Extremely hardcore work ethic. You’re joining a stable of professionals revolutionizing hospitality.
Speed as a habit. Weekly test velocity beats quarterly big bangs.
Reality > opinions. We ship, we measure, we keep what works.
Owner mindset. No blame-shifting. You own the funnel end-to-end.
AI-first. Use AI to analyze sessions, draft hypotheses, generate copy variants, and accelerate QA—then verify with data.
What Success Looks Like (12 Months)
Durable double-digit lift in end-to-end booking conversion
Experiment machine: steady cadence, >30% win rate, learnings compounding
Attach-rate growth on spa/experiences without harming primary conversion
Source-level clarity: we can tell which channels actually create bookings—clean, auditable, trusted
Tooling you’ll likely touch
Analytics & Tracking: GA4, GTM, HubSpot analytics, Hotjar, Microsoft Clarity
Experimentation: Optimizely, VWO, Convert, server-side testing/CDN as needed
Design & CMS: Webflow, HubSpot, Figma (wireframing & prototyping)
Data & Reporting: Looker Studio, Sheets, Excel; SQL for validation
Collaboration & Versioning: Git (light usage)
What You’ve Shipped Before
A 1-pager per test: hypothesis → design → guardrails → result → revenue impact → decision
Examples of checkout simplification, pricing/offer presentation, mobile performance fixes, and add-on upsells that moved money
Compensation & logistics
Competitive salary + performance bonus tied to booked revenue impact
Benefits + gear + learning budget
Location flexible; core collaboration hours aligned to CST
Equal Opportunity We hire builders. We celebrate diverse backgrounds, identities, and perspectives. If you can raise the standard and ship results, we want to hear from you.
Referral reward will be paid at 6 months of employment
About Us Bolt Farm Treehouse is an award-winning, mountaintop retreat & spa in Tennessee. We create unforgettable experiences in nature-immersive settings, providing a sanctuary for deep connection and renewal and enabling people to realize their fullest potential. We blend million-dollar views, one-of-a-kind accommodations, and top-tier hospitality to offer premier wellness retreats and romantic getaways where guests can celebrate life’s key moments and reconnect with what truly matters. We strive to be the #1 retreat in America for strengthening relationships, impacting 100,000 people annually through transformative experiences. We cultivate a positive, drama-free workplace where every team member feels valued, supported, and inspired for personal and professional growth. Our team, driven by love and a strong work ethic, creates a positive impact on the world.
Meaningful work. Meaningful relationships.
We Are an AI-First Company At Bolt Farm Treehouse, artificial intelligence isn’t just a tool—it’s part of our DNA. We embrace AI as a core driver of innovation, operational excellence, and elevated guest experiences. By automating the repetitive and streamlining the complex, AI empowers our team to focus on what truly matters: building meaningful human connections, unlocking creativity, and making a lasting impact.
Company Core Values
Best is the Standard – Excellence is the only standard.
All-In – Commit fully, take ownership, and give your best.
Move Fast – Speed and efficiency drive success.
Wow Every Guest – Create exceptional experiences that leave a lasting impact.
We’re not including extraneous job ads or unrelated postings; this listing contains the core CRO Lead responsibilities and qualifications. If you have questions about the role, apply through the usual channels.
Referral and internal candidate notices apply where required.
#J-18808-Ljbffr
— Growth Hacker for Experiential Luxury at
Bolt Farm Treehouse
Status: Full-time
What you’ll own
Full-funnel conversion from first impression → booking engine → confirmation → add-ons (spa, experiences, upgrades)
Experiment program: backlog, design, stats plans, QA, rollout/rollback, documentation, and learning archive
Booking-flow friction removal: mobile performance, calendar/availability UX, fees & policies clarity, trust signals, microcopy
Offer architecture: bundles, urgency/rarity, price presentation, social proof, upsell/cross-sell sequencing
Attribution sanity: align paid/organic/email/SMS with site behavior; fix tracking gaps; stop double-counting
Insights engine: translate heatmaps, session replays, surveys, and user tests into shippable hypotheses
Partner orchestration: work with Creative, Paid, Lifecycle, RevOps, and Engineering to ship tests fast
Standards & SOPs: codify how we test (stats guardrails, power thresholds, QA checklists, launch playbooks)
Non-negotiable outcomes (first 90 days)
Ship 12–16 experiments (A/B, MVT, and sequential) with clean pre-analysis plans
Deliver measurable lift in at least two of: site→booking-engine start rate, step-to-step progression, checkout completion, add-on attach rate, mobile speed
Reduce booking-engine abandonment and publish a repeatable playbook for reclaiming drop-offs
Stand up a CRO dashboard (daily) with funnel health, experiment velocity, win rate, and impact to revenue
Close top 10 UX debt items blocking conversion (prove via before/after metrics)
The Person We’re Looking for Will Have
5+ years leading CRO and growth experimentation, with shipped tests directly tied to booking and upsell revenue
Design experience: skilled in Figma for wireframing, prototyping, and visual optimization of landing pages, booking flows, and marketing assets
Mastery of A/B testing design, execution, and analysis (power, MDE, sequential testing), with experience applying advanced variance reduction methods
Fluent in GA4 + GTM, Hotjar/Clarity, HubSpot analytics, and Looker Studio dashboards; comfortable QA’ing results with SQL when needed
Strong UX instincts: microcopy, value articulation, objection handling, and hands-on ability to adjust HTML/CSS/JS to implement or direct engineers
Proven record in hospitality & e-commerce funnels, including booking engines, spa upsell systems, and dynamic pricing models
Expertise in mobile optimization, Core Web Vitals, form/checkout UX, and payment conversion (Stripe, Shift4, ACH, BNPL)
Skilled in attribution modeling, event naming/taxonomy, and debugging tracking drift across complex multi-system stacks
Experience tying CRM-driven workflows (HubSpot automations, abandoned cart follow-ups, referral campaigns) to conversion outcomes
How we work
Insanely high standards. Best is the standard.
Extremely hardcore work ethic. You’re joining a stable of professionals revolutionizing hospitality.
Speed as a habit. Weekly test velocity beats quarterly big bangs.
Reality > opinions. We ship, we measure, we keep what works.
Owner mindset. No blame-shifting. You own the funnel end-to-end.
AI-first. Use AI to analyze sessions, draft hypotheses, generate copy variants, and accelerate QA—then verify with data.
What Success Looks Like (12 Months)
Durable double-digit lift in end-to-end booking conversion
Experiment machine: steady cadence, >30% win rate, learnings compounding
Attach-rate growth on spa/experiences without harming primary conversion
Source-level clarity: we can tell which channels actually create bookings—clean, auditable, trusted
Tooling you’ll likely touch
Analytics & Tracking: GA4, GTM, HubSpot analytics, Hotjar, Microsoft Clarity
Experimentation: Optimizely, VWO, Convert, server-side testing/CDN as needed
Design & CMS: Webflow, HubSpot, Figma (wireframing & prototyping)
Data & Reporting: Looker Studio, Sheets, Excel; SQL for validation
Collaboration & Versioning: Git (light usage)
What You’ve Shipped Before
A 1-pager per test: hypothesis → design → guardrails → result → revenue impact → decision
Examples of checkout simplification, pricing/offer presentation, mobile performance fixes, and add-on upsells that moved money
Compensation & logistics
Competitive salary + performance bonus tied to booked revenue impact
Benefits + gear + learning budget
Location flexible; core collaboration hours aligned to CST
Equal Opportunity We hire builders. We celebrate diverse backgrounds, identities, and perspectives. If you can raise the standard and ship results, we want to hear from you.
Referral reward will be paid at 6 months of employment
About Us Bolt Farm Treehouse is an award-winning, mountaintop retreat & spa in Tennessee. We create unforgettable experiences in nature-immersive settings, providing a sanctuary for deep connection and renewal and enabling people to realize their fullest potential. We blend million-dollar views, one-of-a-kind accommodations, and top-tier hospitality to offer premier wellness retreats and romantic getaways where guests can celebrate life’s key moments and reconnect with what truly matters. We strive to be the #1 retreat in America for strengthening relationships, impacting 100,000 people annually through transformative experiences. We cultivate a positive, drama-free workplace where every team member feels valued, supported, and inspired for personal and professional growth. Our team, driven by love and a strong work ethic, creates a positive impact on the world.
Meaningful work. Meaningful relationships.
We Are an AI-First Company At Bolt Farm Treehouse, artificial intelligence isn’t just a tool—it’s part of our DNA. We embrace AI as a core driver of innovation, operational excellence, and elevated guest experiences. By automating the repetitive and streamlining the complex, AI empowers our team to focus on what truly matters: building meaningful human connections, unlocking creativity, and making a lasting impact.
Company Core Values
Best is the Standard – Excellence is the only standard.
All-In – Commit fully, take ownership, and give your best.
Move Fast – Speed and efficiency drive success.
Wow Every Guest – Create exceptional experiences that leave a lasting impact.
We’re not including extraneous job ads or unrelated postings; this listing contains the core CRO Lead responsibilities and qualifications. If you have questions about the role, apply through the usual channels.
Referral and internal candidate notices apply where required.
#J-18808-Ljbffr