Fanatics
Overview
We're seeking a qualified attorney to serve as a key legal partner to our Marketing and Brand teams. This role will be responsible for reviewing promotional materials, advising on compliance with U.S. advertising and gaming laws, and overseeing intellectual property matters. The ideal candidate is business-minded, collaborative, and experienced in navigating marketing and IP issues within regulated environments. Key Responsibilities
Review and approve promotional campaigns and terms, including acquisition and retention offers, odds boosts, loyalty programs, and materials connected to new product features. Ensure all marketing content complies with applicable federal and state laws, as well as advertising and gaming regulations (e.g., FTC, state gaming commission regulations). Collaborate with creative and compliance teams to ensure clarity, fairness, and accuracy in all promotional messaging. Marketing Asset Review
Provide legal sign-off on all marketing assets including digital ads, emails, social media posts, affiliate content, influencer campaigns, and media buys. Help craft compliant disclaimers and disclosures, ensuring alignment with regulatory standards and brand voice. Intellectual Property
Advise on brand usage, trademark protection, and content licensing across digital and traditional media. Review materials for and provide proactive IP guidance around use of third-party trademarks, as well as NIL. Support partnership agreements, sponsorship deals, and brand collaborations, ensuring proper use of IP and compliance with contractual obligations. Strategic Legal Support
Educate internal teams on legal risks and best practices in marketing and brand strategy. Monitor developments in advertising law, gambling regulations, and IP trends, and assess their impact on business operations. Support internal processes to ensure timely legal reviews without slowing down innovation. Qualifications
Juris Doctor (JD) from an accredited law school; licensed to practice law in New York or eligible for in-house counsel registration. 3–6 years of relevant experience at a law firm or in-house legal department, ideally in gaming, tech, media, or entertainment. Strong understanding of U.S. advertising laws (FTC Act, CAN-SPAM, TCPA, NAD decisions) and gambling regulations across regulated states. Experience reviewing promotional terms, sweepstakes/contest rules, and digital marketing materials. Familiarity with IP law, including trademark clearance, registration, enforcement, and content licensing, as well as publicity rights and NIL. Excellent communication skills and the ability to provide clear, actionable advice to cross-functional teams. Strong attention to detail, sound judgment, and business acumen. Preferred Experience
Prior experience in a gambling, sports betting, or highly regulated industry. Knowledge of state-by-state regulatory nuances related to gaming and marketing. Familiarity with digital marketing tools, affiliate networks, and influencer compliance considerations. About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 2,000 retail locations. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About The Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
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We're seeking a qualified attorney to serve as a key legal partner to our Marketing and Brand teams. This role will be responsible for reviewing promotional materials, advising on compliance with U.S. advertising and gaming laws, and overseeing intellectual property matters. The ideal candidate is business-minded, collaborative, and experienced in navigating marketing and IP issues within regulated environments. Key Responsibilities
Review and approve promotional campaigns and terms, including acquisition and retention offers, odds boosts, loyalty programs, and materials connected to new product features. Ensure all marketing content complies with applicable federal and state laws, as well as advertising and gaming regulations (e.g., FTC, state gaming commission regulations). Collaborate with creative and compliance teams to ensure clarity, fairness, and accuracy in all promotional messaging. Marketing Asset Review
Provide legal sign-off on all marketing assets including digital ads, emails, social media posts, affiliate content, influencer campaigns, and media buys. Help craft compliant disclaimers and disclosures, ensuring alignment with regulatory standards and brand voice. Intellectual Property
Advise on brand usage, trademark protection, and content licensing across digital and traditional media. Review materials for and provide proactive IP guidance around use of third-party trademarks, as well as NIL. Support partnership agreements, sponsorship deals, and brand collaborations, ensuring proper use of IP and compliance with contractual obligations. Strategic Legal Support
Educate internal teams on legal risks and best practices in marketing and brand strategy. Monitor developments in advertising law, gambling regulations, and IP trends, and assess their impact on business operations. Support internal processes to ensure timely legal reviews without slowing down innovation. Qualifications
Juris Doctor (JD) from an accredited law school; licensed to practice law in New York or eligible for in-house counsel registration. 3–6 years of relevant experience at a law firm or in-house legal department, ideally in gaming, tech, media, or entertainment. Strong understanding of U.S. advertising laws (FTC Act, CAN-SPAM, TCPA, NAD decisions) and gambling regulations across regulated states. Experience reviewing promotional terms, sweepstakes/contest rules, and digital marketing materials. Familiarity with IP law, including trademark clearance, registration, enforcement, and content licensing, as well as publicity rights and NIL. Excellent communication skills and the ability to provide clear, actionable advice to cross-functional teams. Strong attention to detail, sound judgment, and business acumen. Preferred Experience
Prior experience in a gambling, sports betting, or highly regulated industry. Knowledge of state-by-state regulatory nuances related to gaming and marketing. Familiarity with digital marketing tools, affiliate networks, and influencer compliance considerations. About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 2,000 retail locations. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About The Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
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