Valco Industries, Inc.
Overview
Digital Content Strategist
role at
Valco Industries, Inc.
VAL-CO is a global leader in providing innovative, value-focused products and services to the poultry, livestock and horticultural industries. We value people, integrity, quality, profitability, and stewardship. We seek a Digital Content Strategist to develop, execute, and optimize a content strategy that drives brand awareness, engages target audiences, and supports business objectives across digital channels. Responsibilities
Develop and manage a comprehensive digital content strategy aligned with business goals, brand voice, and target audience needs, supported by industry analysis. Partner with Product Management and conduct market research to recognize industry trends and align content to market needs (current and future). Create high-quality, engaging content for websites, blogs, email, social media, and other digital touchpoints. Collaborate with engineering, sales, tech support, and other company departments to produce multimedia content. Work closely with sales and product teams to align content efforts with broader campaigns. Up to 50% travel domestically and internationally. Ensure all content is optimized for SEO, user experience, and accessibility. Track, analyze, and report on content performance metrics (traffic, engagement, conversions). Use analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to inform strategy adjustments. Run A/B tests and other experiments to refine messaging and increase interaction. Conduct content audits to evaluate performance and identify gaps or opportunities. Create content calendars, campaign roadmaps, and editorial guidelines for digital platforms. Stay informed on competitor activities and emerging digital content tools. Requirements
Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience). 3-5 years of experience in digital content strategy, marketing, or related role. Strong writing, editing, and storytelling skills with a keen eye for brand voice. Proficiency in CMS platforms (e.g., WordPress, Drupal, Loomly) and familiarity with HTML/CSS basics. Knowledge of SEO best practices and content optimization techniques. Experience with analytics and marketing automation tools. Ability to manage multiple projects and deadlines in a fast-paced environment. Experience in CRM platforms (e.g., Monday) to maximize touchpoints with customers and sales team. Experience in B2B and/or B2C content marketing. Basic design skills using tools like Canva, Adobe Creative Suite, or Figma. Experience with video content production and podcasting. Salary
Salary: $55,000 - $63,000 per year Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries
Farming
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Digital Content Strategist
role at
Valco Industries, Inc.
VAL-CO is a global leader in providing innovative, value-focused products and services to the poultry, livestock and horticultural industries. We value people, integrity, quality, profitability, and stewardship. We seek a Digital Content Strategist to develop, execute, and optimize a content strategy that drives brand awareness, engages target audiences, and supports business objectives across digital channels. Responsibilities
Develop and manage a comprehensive digital content strategy aligned with business goals, brand voice, and target audience needs, supported by industry analysis. Partner with Product Management and conduct market research to recognize industry trends and align content to market needs (current and future). Create high-quality, engaging content for websites, blogs, email, social media, and other digital touchpoints. Collaborate with engineering, sales, tech support, and other company departments to produce multimedia content. Work closely with sales and product teams to align content efforts with broader campaigns. Up to 50% travel domestically and internationally. Ensure all content is optimized for SEO, user experience, and accessibility. Track, analyze, and report on content performance metrics (traffic, engagement, conversions). Use analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to inform strategy adjustments. Run A/B tests and other experiments to refine messaging and increase interaction. Conduct content audits to evaluate performance and identify gaps or opportunities. Create content calendars, campaign roadmaps, and editorial guidelines for digital platforms. Stay informed on competitor activities and emerging digital content tools. Requirements
Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience). 3-5 years of experience in digital content strategy, marketing, or related role. Strong writing, editing, and storytelling skills with a keen eye for brand voice. Proficiency in CMS platforms (e.g., WordPress, Drupal, Loomly) and familiarity with HTML/CSS basics. Knowledge of SEO best practices and content optimization techniques. Experience with analytics and marketing automation tools. Ability to manage multiple projects and deadlines in a fast-paced environment. Experience in CRM platforms (e.g., Monday) to maximize touchpoints with customers and sales team. Experience in B2B and/or B2C content marketing. Basic design skills using tools like Canva, Adobe Creative Suite, or Figma. Experience with video content production and podcasting. Salary
Salary: $55,000 - $63,000 per year Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries
Farming
#J-18808-Ljbffr