AT&T
Overview
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. The Lead Marketing Communications Manager on the Demand Capture team will help lead the digital evolution to make AT&T a best-in-class digital marketer. They will work with internal and agency partners to concept and execute digital creative with a focus on DCO and Paid Social to ensure best in class digital marketing. They will lead the adoption of AI and Automation tools while using analytics and reporting to build and execute test and learn opportunities that help improve the performance of the creative. We are in a search for a Lead with expertise in Digital Performance Marketing to help AT&T become a best-in-class digital marketer. Key Responsibilities
Development and Implementation of Marketing Communications Programs: Lead the development and execution of marketing communications programs aimed at increasing the profitability of company products and services through various advertising media. Collaboration and Strategic Alignment: Collaborate with business unit leaders to develop and implement advertising, communications, tools, front door, and IT programs that align with AT&T’s strategy and business goals. Sponsorships and Experiential Marketing: Assist in executing the sponsorships strategy, manage day-to-day business operations, and develop experiential marketing initiatives and property integrations to enhance overall effectiveness. Content Creation and Design Services: Oversee copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services for a business line. Integrated Communications and Support Programs: Lead the development, execution, and monitoring of integrated communications, tools, and support programs to support the strategic business objectives, utilizing advanced principles, theories, and concepts in marketing communications. Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Education/Experience
Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas. Compensation
Our
Lead Marketing Communications
earns between $118,800 - $178,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Benefits
401(k) plan Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone Seniorities and Employment
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Telecommunications
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At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. The Lead Marketing Communications Manager on the Demand Capture team will help lead the digital evolution to make AT&T a best-in-class digital marketer. They will work with internal and agency partners to concept and execute digital creative with a focus on DCO and Paid Social to ensure best in class digital marketing. They will lead the adoption of AI and Automation tools while using analytics and reporting to build and execute test and learn opportunities that help improve the performance of the creative. We are in a search for a Lead with expertise in Digital Performance Marketing to help AT&T become a best-in-class digital marketer. Key Responsibilities
Development and Implementation of Marketing Communications Programs: Lead the development and execution of marketing communications programs aimed at increasing the profitability of company products and services through various advertising media. Collaboration and Strategic Alignment: Collaborate with business unit leaders to develop and implement advertising, communications, tools, front door, and IT programs that align with AT&T’s strategy and business goals. Sponsorships and Experiential Marketing: Assist in executing the sponsorships strategy, manage day-to-day business operations, and develop experiential marketing initiatives and property integrations to enhance overall effectiveness. Content Creation and Design Services: Oversee copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services for a business line. Integrated Communications and Support Programs: Lead the development, execution, and monitoring of integrated communications, tools, and support programs to support the strategic business objectives, utilizing advanced principles, theories, and concepts in marketing communications. Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Education/Experience
Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas. Compensation
Our
Lead Marketing Communications
earns between $118,800 - $178,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Benefits
401(k) plan Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone Seniorities and Employment
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Telecommunications
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