Goodpath
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$40,000.00/yr - $60,000.00/yr Direct message the job poster from Goodpath Building better healthcare | Whole Person Care | GTM & commercial strategy | building high performing teams About Goodpath At Goodpath, we help members feel better, faster. Our programs drive real health improvements - many members call it “the best care they’ve ever had.” We’re looking for a Marketing & Events Coordinator to support our growing marketing team. This entry-level role is ideal for someone early in their career who wants hands-on experience across events, social media, and full funnel marketing, and who is curious about using AI tools to make marketing more creative, efficient, and data-driven. To be scheduled for an interview, you must submit our supplementary questions at gpath.me/marketinghire What You’ll Do Events Support planning and execution of virtual and in-person events including webinars, conferences, and field events (e.g., VIP dinners). Manage event logistics: scheduling, ordering, registration pages, email reminders, and day-of support. Help create event materials: slides, one-pagers, social graphics, and follow-up emails. Experiment with AI tools (e.g., for summarizing webinars or drafting first-pass event recaps) to speed up content creation. Social Media Maintain the social media calendar and schedule posts; broaden Goodpath’s exposure in social media channels Repurpose content from events, blog posts, and internal thought leadership into snackable social media pieces. Create short-form video content to engage our target audiences Full Funnel Marketing Help maintain the marketing asset library: keep decks, one-pagers, photos, and templates organized and updated. Create written and video content highlighting events, member stories, or product updates. Support marketing analytics: update dashboards, track key metrics (event attendance, blog traffic, social engagement), and run simple A/B tests with guidance. Conduct competitive research to surface new event formats, social media trends, and marketing ideas. What Success Looks Like Well-run events with strong attendance and post-event content follow-up. A consistent, on-brand presence across all social media channels with growing engagement. An organized asset library and marketing calendar that the team relies on. Clear reporting on event, social, and content performance with insights for improvement. What You Bring 0–2 years of marketing experience or relevant internships. Strong writing skills for short-form content (social posts, event recaps, emails). Comfort with social media platforms and interest in event marketing. Organized, detail-oriented, and eager to learn new marketing tools and skills. Interest in learning tools like HubSpot or email automation platforms. Bonus Points Experience with
video editing Interest and/or education in health Interest in marketing analytics, dashboarding tools (e.g., Looker, Tableau), or learning SQL Why You’ll Love Working Here Hybrid flexibility : Work in our Cambridge office 3 days/week and remotely the rest. Mission-driven culture : Be part of a team improving people’s health every day. Hands-on learning : Exposure to events, social, content, analytics, and campaign execution. Growth potential : Clear path to more specialized marketing roles as you build skills. Competitive benefits : Salary, health/dental/vision, equity, and flexible PTO. Culture at Goodpath We lead with empathy and trust, and always support one another Strong communication is key - we encourage speaking up, vocalizing ideas, and learning together. Our flat organization ensures transparency and accessibility across all levels. Excellence & Impact We are mission-driven, with a deep commitment to creating meaningful change. We hold ourselves to high standards, striving for excellence in execution while remaining lean and scrappy. Ownership and accountability are central - we empower individuals to take initiative and deliver results. We embrace a growth mindset and foster continuous learning and development. Innovation, adaptability, and problem-solving are celebrated and encouraged. Through continuous improvement, we build resilience and find better ways to work every day. How to Apply: To be scheduled for an interview, you must submit our supplementary questions at gpath.me/marketinghire Seniority level
Entry level Employment type
Full-time Job function
Marketing Industries: Hospitals and Health Care and Wellness and Fitness Services Referrals increase your chances of interviewing at Goodpath by 2x Inferred from the description for this job Medical insurance Vision insurance Get notified about new Marketing Associate jobs in Durham, NC.
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$40,000.00/yr - $60,000.00/yr Direct message the job poster from Goodpath Building better healthcare | Whole Person Care | GTM & commercial strategy | building high performing teams About Goodpath At Goodpath, we help members feel better, faster. Our programs drive real health improvements - many members call it “the best care they’ve ever had.” We’re looking for a Marketing & Events Coordinator to support our growing marketing team. This entry-level role is ideal for someone early in their career who wants hands-on experience across events, social media, and full funnel marketing, and who is curious about using AI tools to make marketing more creative, efficient, and data-driven. To be scheduled for an interview, you must submit our supplementary questions at gpath.me/marketinghire What You’ll Do Events Support planning and execution of virtual and in-person events including webinars, conferences, and field events (e.g., VIP dinners). Manage event logistics: scheduling, ordering, registration pages, email reminders, and day-of support. Help create event materials: slides, one-pagers, social graphics, and follow-up emails. Experiment with AI tools (e.g., for summarizing webinars or drafting first-pass event recaps) to speed up content creation. Social Media Maintain the social media calendar and schedule posts; broaden Goodpath’s exposure in social media channels Repurpose content from events, blog posts, and internal thought leadership into snackable social media pieces. Create short-form video content to engage our target audiences Full Funnel Marketing Help maintain the marketing asset library: keep decks, one-pagers, photos, and templates organized and updated. Create written and video content highlighting events, member stories, or product updates. Support marketing analytics: update dashboards, track key metrics (event attendance, blog traffic, social engagement), and run simple A/B tests with guidance. Conduct competitive research to surface new event formats, social media trends, and marketing ideas. What Success Looks Like Well-run events with strong attendance and post-event content follow-up. A consistent, on-brand presence across all social media channels with growing engagement. An organized asset library and marketing calendar that the team relies on. Clear reporting on event, social, and content performance with insights for improvement. What You Bring 0–2 years of marketing experience or relevant internships. Strong writing skills for short-form content (social posts, event recaps, emails). Comfort with social media platforms and interest in event marketing. Organized, detail-oriented, and eager to learn new marketing tools and skills. Interest in learning tools like HubSpot or email automation platforms. Bonus Points Experience with
video editing Interest and/or education in health Interest in marketing analytics, dashboarding tools (e.g., Looker, Tableau), or learning SQL Why You’ll Love Working Here Hybrid flexibility : Work in our Cambridge office 3 days/week and remotely the rest. Mission-driven culture : Be part of a team improving people’s health every day. Hands-on learning : Exposure to events, social, content, analytics, and campaign execution. Growth potential : Clear path to more specialized marketing roles as you build skills. Competitive benefits : Salary, health/dental/vision, equity, and flexible PTO. Culture at Goodpath We lead with empathy and trust, and always support one another Strong communication is key - we encourage speaking up, vocalizing ideas, and learning together. Our flat organization ensures transparency and accessibility across all levels. Excellence & Impact We are mission-driven, with a deep commitment to creating meaningful change. We hold ourselves to high standards, striving for excellence in execution while remaining lean and scrappy. Ownership and accountability are central - we empower individuals to take initiative and deliver results. We embrace a growth mindset and foster continuous learning and development. Innovation, adaptability, and problem-solving are celebrated and encouraged. Through continuous improvement, we build resilience and find better ways to work every day. How to Apply: To be scheduled for an interview, you must submit our supplementary questions at gpath.me/marketinghire Seniority level
Entry level Employment type
Full-time Job function
Marketing Industries: Hospitals and Health Care and Wellness and Fitness Services Referrals increase your chances of interviewing at Goodpath by 2x Inferred from the description for this job Medical insurance Vision insurance Get notified about new Marketing Associate jobs in Durham, NC.
#J-18808-Ljbffr