New York Ag Connection
External Communications and Mission Manager
New York Ag Connection, Mission, Kansas, United States
Overview
Bel is a company on a Mission, with brands including Babybel, GoGo squeeZ, The Laughing Cow, and Boursin. Our U.S. Mission is to help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of daily life. This role, Manager of External Communications and Mission, brings Bel's Purpose and Full Snacking mission to life by shaping the narrative of Bel as a trusted leader in nutrition, sustainability, innovation, and social impact. You will work with the Chief Sustainability and Communications Officer to grow and activate a network of partners—institutional, industry, media, and government stakeholders—and create compelling, purpose-driven content that energizes audiences and elevates Bel’s reputation. Guided by Bel’s values of care, dare, and commit, the company centers on delivering nourishment, joy, and a better future through sustainable innovation and a pioneering business model. We focus on regenerative agriculture, the circular economy, and community support to contribute to a more equitable, sustainable food future. This role champions Bel as both a purpose food leader and a purpose-driven employer, crafting stories that highlight external impact and internal culture. Reporting to the Chief Sustainability and Communications Officer, and within Bel’s Impact, Trust and Ethics team, you will intersect storytelling and events action to advance a mission that matters for consumers, employees, farmers and their communities, and the planet. If you want to use your communications, project and stakeholder management expertise to make an impact, this is your chance to lead with purpose. Essential Duties and Responsibilities
Communication Planning
Develops and implements plans to raise awareness, build reputation and drive impact. Monitors trends and public sentiment, adapting communication plans as needed. Connects corporate and brand PR activations in collaboration with Marketing teams. Coordinates cross-functional teams to ensure the delivery of successful initiatives.
Public Affairs and Events Management
Develops content and drives the execution of public relations activities and events that drive visibility for Bel’s U.S. Mission-led strategy. Organizes, manages and promotes flagship events (e.g., Climate Week NYC, SXSW). Secures speaking opportunities at conferences, panels, or industry events. Manages sponsorships and partnership programs to drive visibility and/or social impact. Positions Bel executives and employees as experts in Purpose Full Snacking; tracks and delivers on aligned KPIs.
Media Relations
Builds and manages relationships with journalists and media outlets. Drafts and distributes press releases (e.g., events, product launches, partnerships). Develops materials for media briefings and interviews. Handles press logistics, media coverage and budgets for external-facing events, ensuring flawless execution and meaningful outcomes. Monitors media coverage and adapts communications plans accordingly.
Content Creation and Storytelling
Writes content for Bel U.S. channels (e.g., LinkedIn articles, posts, press releases, media briefings). Develops engaging visual presentations and communication materials; works with designers to deliver compelling communications. Drafts and coordinates responses to media inquiries and followers; creates content for government affairs events and communications. Collaborates across the Impact, Trust & Ethics team and global Bel partners to ensure content relevancy and accuracy.
Crisis Management
Partners with CSCO and global teams to organize crisis responses and training. Informs, supports and participates in crisis communications with agencies, internal teams and external partners to ensure consistent messaging. Monitors and reports on emerging risks and recommends mitigation responses.
Qualifications and Competencies Required
Exceptional project/campaign management and execution skills; ability to simplify and prioritize. Strong verbal and written communication skills; translates complex topics into clear messages. Strong stakeholder management and networking; ability to engage, influence and navigate. Experience and passion working on Sustainability, Nutrition and/or Food Systems initiatives. Growth mindset, entrepreneurial spirit, and ability to think creatively and act with agility. Experience with multiple traditional and non-traditional communication channels. Proficient in developing engaging visual presentations and materials; strong storytelling skills. 5+ years of experience in external communications, public relations, or related field; prior involvement in mission-led campaigns preferred. Degree in communications or an interdisciplinary degree relevant to Bel’s Mission and food focus. Proficient in Microsoft Word, PowerPoint; Adobe Illustrator, Canva, Meltwater and/or Cision a plus. Working Conditions
Hybrid office environment. Regular business hours (approx. 40 hours/week) with variation for special projects and deadlines. Potential interruptions to workflow. Travel may be required. Reasonable accommodations available for disabilities. Total Rewards
Base Salary: $125,000 – 140,000 Bonus Potential: 20% 401k, Medical, Dental, Vision from Day One, PTO days and more Hybrid work schedule in New York or Chicago Equal Opportunity
Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable laws. Bel Brands also prohibits harassment and complies with laws regarding unemployment status in hiring decisions. Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation, please call 312-462-1500. If this job is for you, click Apply.
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Bel is a company on a Mission, with brands including Babybel, GoGo squeeZ, The Laughing Cow, and Boursin. Our U.S. Mission is to help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of daily life. This role, Manager of External Communications and Mission, brings Bel's Purpose and Full Snacking mission to life by shaping the narrative of Bel as a trusted leader in nutrition, sustainability, innovation, and social impact. You will work with the Chief Sustainability and Communications Officer to grow and activate a network of partners—institutional, industry, media, and government stakeholders—and create compelling, purpose-driven content that energizes audiences and elevates Bel’s reputation. Guided by Bel’s values of care, dare, and commit, the company centers on delivering nourishment, joy, and a better future through sustainable innovation and a pioneering business model. We focus on regenerative agriculture, the circular economy, and community support to contribute to a more equitable, sustainable food future. This role champions Bel as both a purpose food leader and a purpose-driven employer, crafting stories that highlight external impact and internal culture. Reporting to the Chief Sustainability and Communications Officer, and within Bel’s Impact, Trust and Ethics team, you will intersect storytelling and events action to advance a mission that matters for consumers, employees, farmers and their communities, and the planet. If you want to use your communications, project and stakeholder management expertise to make an impact, this is your chance to lead with purpose. Essential Duties and Responsibilities
Communication Planning
Develops and implements plans to raise awareness, build reputation and drive impact. Monitors trends and public sentiment, adapting communication plans as needed. Connects corporate and brand PR activations in collaboration with Marketing teams. Coordinates cross-functional teams to ensure the delivery of successful initiatives.
Public Affairs and Events Management
Develops content and drives the execution of public relations activities and events that drive visibility for Bel’s U.S. Mission-led strategy. Organizes, manages and promotes flagship events (e.g., Climate Week NYC, SXSW). Secures speaking opportunities at conferences, panels, or industry events. Manages sponsorships and partnership programs to drive visibility and/or social impact. Positions Bel executives and employees as experts in Purpose Full Snacking; tracks and delivers on aligned KPIs.
Media Relations
Builds and manages relationships with journalists and media outlets. Drafts and distributes press releases (e.g., events, product launches, partnerships). Develops materials for media briefings and interviews. Handles press logistics, media coverage and budgets for external-facing events, ensuring flawless execution and meaningful outcomes. Monitors media coverage and adapts communications plans accordingly.
Content Creation and Storytelling
Writes content for Bel U.S. channels (e.g., LinkedIn articles, posts, press releases, media briefings). Develops engaging visual presentations and communication materials; works with designers to deliver compelling communications. Drafts and coordinates responses to media inquiries and followers; creates content for government affairs events and communications. Collaborates across the Impact, Trust & Ethics team and global Bel partners to ensure content relevancy and accuracy.
Crisis Management
Partners with CSCO and global teams to organize crisis responses and training. Informs, supports and participates in crisis communications with agencies, internal teams and external partners to ensure consistent messaging. Monitors and reports on emerging risks and recommends mitigation responses.
Qualifications and Competencies Required
Exceptional project/campaign management and execution skills; ability to simplify and prioritize. Strong verbal and written communication skills; translates complex topics into clear messages. Strong stakeholder management and networking; ability to engage, influence and navigate. Experience and passion working on Sustainability, Nutrition and/or Food Systems initiatives. Growth mindset, entrepreneurial spirit, and ability to think creatively and act with agility. Experience with multiple traditional and non-traditional communication channels. Proficient in developing engaging visual presentations and materials; strong storytelling skills. 5+ years of experience in external communications, public relations, or related field; prior involvement in mission-led campaigns preferred. Degree in communications or an interdisciplinary degree relevant to Bel’s Mission and food focus. Proficient in Microsoft Word, PowerPoint; Adobe Illustrator, Canva, Meltwater and/or Cision a plus. Working Conditions
Hybrid office environment. Regular business hours (approx. 40 hours/week) with variation for special projects and deadlines. Potential interruptions to workflow. Travel may be required. Reasonable accommodations available for disabilities. Total Rewards
Base Salary: $125,000 – 140,000 Bonus Potential: 20% 401k, Medical, Dental, Vision from Day One, PTO days and more Hybrid work schedule in New York or Chicago Equal Opportunity
Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable laws. Bel Brands also prohibits harassment and complies with laws regarding unemployment status in hiring decisions. Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation, please call 312-462-1500. If this job is for you, click Apply.
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