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HCI Sports & Fitness

Social Media Specialist

HCI Sports & Fitness, Bee Cave, Texas, United States

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About Us

At HCI Sports & Fitness, we’re more than a fitness and sports brand—we’re a movement. We empower our family-oriented community at all fitness levels to push limits, fuel performance, and live boldly through smart training, state-of-the-art spaces, and powerful storytelling. From gym culture to group fitness to youth and adult sports, we’re here for the journey—and we’re looking for a Social Media Specialist who can capture that energy across every digital platform!

The Role

As our Social Media Specialist, you’ll be at the creative core of our content strategy—developing scroll-stopping photos and videos, designing eye-catching visuals, and writing motivating blog and social copy that drives engagement and community. If you’re a visual storyteller with serious creative ability and the technical skills to make things happen fast, this is your spot! You’ll be a do-it-all content creator—film a video, turn out the edit quickly, write a killer caption, and repurpose it into multiple pieces of content across platforms. You’ll lead HCI’s voice across social media through original videos, photos, interviews, campaign assets, behind-the-scenes coverage, and community engagement.

What you’ll do Film, shoot, and edit original video and photo content regularly from inside the gym and during live events

Own the production pipeline: conceptualize, shoot, edit, post, all with a quick turnaround

Use storytelling, transitions, motion, sound, and music to create compelling content that converts

Maintain daily presence across social media channels

Schedule and publish posts, reels, and stories across multiple accounts

Respond to comments, messages, and community interactions in a brand-aligned voice

Turn one strong piece of content into multiple assets—teasers, reels, carousels, stories, copy snippets, etc.

Write compelling, on-brand captions and CTAs that drive engagement

Keep a strong pulse on trends and tailor them to HCI’s tone and audience

Work with multiple departments to build ongoing content calendars around gym programs, sports, events, and new campaigns

Support paid social initiatives with organic-first creative assets

Measure performance using platform analytics and refine strategy accordingly

Required Skills & Experience 2+ years of experience in social media content creation and management with a strong portfolio that includes visual examples and writing samples (applications without portfolios will not be considered)

Expert proficiency with Adobe Suite tools: Premiere Pro, After Effects, Bridge, Photoshop, Lightroom, Illustrator, InDesign

Strong writing and storytelling skills, especially for blogs, captions, and headlines

Proven experience using platform schedulers for managing multiple platforms (Instagram, TikTok, Facebook, YouTube)

Comfortable capturing content in real time

Strong organizational and time management skills

Availability to work full-time on-site with flexibility to occasionally work during events and programs that may take place at various times of the day, including weekdays, weekends, and evenings

Bonus Points If You Have Motion graphics or animation skills

Experience with paid ads or influencer collaborations

Fitness or sports background with a passion for health & wellness

Why You’ll Thrive Here Starting compensation at $25+ per hour based on experience

Energetic, fitness-forward culture that supports creativity and well-being

A flexible work schedule that is based around programming and other facility events

Competitive benefits including health, vision, dental, life, and disability insurance

PTO and 10 paid holidays

Complimentary family membership to HCI (currently $3540 per year)

A chance to shape the digital voice of a growing brand

To Apply: Please provide a link to your portfolio on your resume or in your cover letter. Applications without a portfolio will not be considered.

Seniority level Entry level

Employment type Full-time

Job function Marketing and Sales

Industries Health, Wellness & Fitness

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