Cloud Software Group
Senior Content Marketing Manager (Operations & Digital Focus)
Cloud Software Group, Columbia, South Carolina, United States
Overview
Senior Content Marketing Manager (Operations & Digital Focus) – Cloud Software Group Join to apply for the Senior Content Marketing Manager (Operations & Digital Focus) role at Cloud Software Group. About Spotfire: Spotfire is a visual data science platform that makes smart people smarter by combining interactive visualizations and advanced analytics to solve complex, industry-specific business problems. As a newly independent business unit within Cloud Software Group, we are investing in growth and extraordinary talent. About This Team
We are building an exceptional team to fuel Spotfire's growth, and we’re seeking a results-driven Content Marketing Manager with a strong focus on Marketing Operations and Digital execution. In this pivotal role, you will be responsible for developing content strategies, managing its distribution across digital channels, and leveraging our marketing technology stack (especially HubSpot) to optimize performance and drive engagement. This role reports to the Head of Marketing for Spotfire and contributes to shaping Spotfire’s growth journey. Key Responsibilities
Content Strategy & Development: Develop and execute a comprehensive content marketing strategy aligned with business goals, target personas, and the buyer\'s journey. Oversee creation of high-quality content across formats (whitepapers, e-books, webinars, blog posts, case studies, videos, website copy). Collaborate with subject matter experts, product marketing, and sales to identify content opportunities and ensure technical accuracy and strategic alignment. Digital Content Distribution & Promotion: Manage distribution across digital channels (website, social media, email campaigns, paid promotions). Develop and manage the social media content calendar and strategy to maximize reach and engagement. Optimize content for SEO, SEM, and other digital advertising efforts. Website Content Management: Manage content updates for the website, including working with platforms like Adobe Experience Manager (AEM) to ensure optimal content delivery and user experience. Marketing Operations & HubSpot Management: Leverage HubSpot to manage campaigns, build landing pages, create email nurtures, segment audiences, and track content performance. Ensure data integrity within HubSpot related to content engagement and lead flow. Collaborate with sales operations to streamline workflows and automate content-driven processes. Content Performance Analysis & Optimization: Monitor and analyze content performance metrics using HubSpot and other analytics tools. Provide actionable insights to optimize content strategy, distribution, and campaign effectiveness. Manage content governance, ensuring brand consistency and an organized content library. Cross-Functional Collaboration: Work with sales, product management, customer success, and other marketing teams to ensure content supports objectives and is integrated into broader initiatives. Qualifications & Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or related field. 5+ years of content marketing experience with a track record of managing digital media channels and leveraging marketing automation platforms. Strong hands-on proficiency with HubSpot, including Marketing Hub, Content Hub, Social Media tools, and reporting functionalities. Experience developing and executing content strategies for B2B technology or software companies. Ability to manage professional social media platforms and understand social media analytics. Familiarity with content management systems (CMS) and sales enablement platforms (e.g., Bigtincan). Excellent written and verbal communication, with the ability to craft compelling narratives and technical content. Analytical mindset with ability to interpret data and make data-driven decisions. Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment. Experience in Energy (Oil & Gas) or High-Tech Manufacturing is a plus. Desired Attributes
Proactive, creative thinker with a passion for storytelling and digital innovation. Results-driven with focus on measurable impact and ROI. Ability to translate complex technical concepts into clear, engaging marketing content. Compensation & About Us
Compensation varies by location and qualifications. Regional ranges may apply; benefits include healthcare, life insurance, disability, and 401(k) with company match. This requisition has no specific deadline for completion. About Cloud Software Group: One of the world’s largest cloud solution providers, serving more than 100 million users. We value passion for technology, courage to take risks, and empowering teams to learn, dream, and build the future of work. Equal Employment Opportunity statements apply. Equal Opportunity & Accessibility
Cloud Software Group is committed to EEO and compliance with laws prohibiting employment discrimination. If you need a reasonable accommodation during any part of the application process, please contact us for assistance.
#J-18808-Ljbffr
Senior Content Marketing Manager (Operations & Digital Focus) – Cloud Software Group Join to apply for the Senior Content Marketing Manager (Operations & Digital Focus) role at Cloud Software Group. About Spotfire: Spotfire is a visual data science platform that makes smart people smarter by combining interactive visualizations and advanced analytics to solve complex, industry-specific business problems. As a newly independent business unit within Cloud Software Group, we are investing in growth and extraordinary talent. About This Team
We are building an exceptional team to fuel Spotfire's growth, and we’re seeking a results-driven Content Marketing Manager with a strong focus on Marketing Operations and Digital execution. In this pivotal role, you will be responsible for developing content strategies, managing its distribution across digital channels, and leveraging our marketing technology stack (especially HubSpot) to optimize performance and drive engagement. This role reports to the Head of Marketing for Spotfire and contributes to shaping Spotfire’s growth journey. Key Responsibilities
Content Strategy & Development: Develop and execute a comprehensive content marketing strategy aligned with business goals, target personas, and the buyer\'s journey. Oversee creation of high-quality content across formats (whitepapers, e-books, webinars, blog posts, case studies, videos, website copy). Collaborate with subject matter experts, product marketing, and sales to identify content opportunities and ensure technical accuracy and strategic alignment. Digital Content Distribution & Promotion: Manage distribution across digital channels (website, social media, email campaigns, paid promotions). Develop and manage the social media content calendar and strategy to maximize reach and engagement. Optimize content for SEO, SEM, and other digital advertising efforts. Website Content Management: Manage content updates for the website, including working with platforms like Adobe Experience Manager (AEM) to ensure optimal content delivery and user experience. Marketing Operations & HubSpot Management: Leverage HubSpot to manage campaigns, build landing pages, create email nurtures, segment audiences, and track content performance. Ensure data integrity within HubSpot related to content engagement and lead flow. Collaborate with sales operations to streamline workflows and automate content-driven processes. Content Performance Analysis & Optimization: Monitor and analyze content performance metrics using HubSpot and other analytics tools. Provide actionable insights to optimize content strategy, distribution, and campaign effectiveness. Manage content governance, ensuring brand consistency and an organized content library. Cross-Functional Collaboration: Work with sales, product management, customer success, and other marketing teams to ensure content supports objectives and is integrated into broader initiatives. Qualifications & Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or related field. 5+ years of content marketing experience with a track record of managing digital media channels and leveraging marketing automation platforms. Strong hands-on proficiency with HubSpot, including Marketing Hub, Content Hub, Social Media tools, and reporting functionalities. Experience developing and executing content strategies for B2B technology or software companies. Ability to manage professional social media platforms and understand social media analytics. Familiarity with content management systems (CMS) and sales enablement platforms (e.g., Bigtincan). Excellent written and verbal communication, with the ability to craft compelling narratives and technical content. Analytical mindset with ability to interpret data and make data-driven decisions. Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment. Experience in Energy (Oil & Gas) or High-Tech Manufacturing is a plus. Desired Attributes
Proactive, creative thinker with a passion for storytelling and digital innovation. Results-driven with focus on measurable impact and ROI. Ability to translate complex technical concepts into clear, engaging marketing content. Compensation & About Us
Compensation varies by location and qualifications. Regional ranges may apply; benefits include healthcare, life insurance, disability, and 401(k) with company match. This requisition has no specific deadline for completion. About Cloud Software Group: One of the world’s largest cloud solution providers, serving more than 100 million users. We value passion for technology, courage to take risks, and empowering teams to learn, dream, and build the future of work. Equal Employment Opportunity statements apply. Equal Opportunity & Accessibility
Cloud Software Group is committed to EEO and compliance with laws prohibiting employment discrimination. If you need a reasonable accommodation during any part of the application process, please contact us for assistance.
#J-18808-Ljbffr