Talking Stick Resort
Job Title: Public Relations Specialist
Department: Public Relations
FLSA Status: Non-exempt
Reports To: Public Relations Director
Overview Under the direction of the Public Relations Director, the Public Relations Specialist will cultivate a strong industry network, increase awareness, and develop an enviable corporate image by creating and executing effective communication and media relations programs. Also, will maintain the public image of our organization, plan publicity strategies and campaigns, and manage relationships with the media.
Supervisory Responsibilities This job has no supervisor responsibilities.
Essential Duties and Responsibilities
Develop and execute PR strategies, campaigns, and initiatives to enhance public perception
Plan and manage publicity strategies, press events, and media outreach
Respond to inquiries from the public, press, and industry organizations
Analyze media coverage and report on campaign effectiveness
Shape and maintain the company’s corporate image and identity
Prepare press releases, speeches, and promotional materials
Coordinate public relations activities, entertainment partnerships, and branded events
Manage brand reputation and ensure consistent messaging across all channels
Build and nurture relationships with journalists, influencers, and media reps
Monitor and communicate PR results quarterly, with actionable insights
Handle crisis communications and mitigate negative press
Collaborate with entertainment acts on ad mats, radio giveaways, and promotional PR
Ensure all communications are engaging, on-brand, and aligned with company values
Education and/or Experience HS Diploma or GED required. Bachelor’s degree (B.A.) in Journalism, Marketing Public Relations, or related field plus at least 3 years’ experience as a public relations specialist; or equivalent combination of education and experience in a casino public relations environment
Computer Skills To perform this job successfully, an individual should be proficient in Microsoft Office and Social Media platforms. Familiarity with project management software and video/photo editing is a plus.
Other Qualifications
Strong background in media relations across online, broadcast, and print
Skilled in researching, writing, and editing publications
Outstanding oral and written communication skills
Highly organized and able to thrive under pressure
Existing local media contacts are a strong advantage
Language Skills Must be able to read, write, speak and understand English.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand for prolonged periods, bend, lean and walk; use hands and fingers to handle or feel; reach with hands and arms and talk or hear. The employee must regularly lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is regularly exposed to wet and/or humid conditions. The noise level in the work environment is usually moderate.
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Overview Under the direction of the Public Relations Director, the Public Relations Specialist will cultivate a strong industry network, increase awareness, and develop an enviable corporate image by creating and executing effective communication and media relations programs. Also, will maintain the public image of our organization, plan publicity strategies and campaigns, and manage relationships with the media.
Supervisory Responsibilities This job has no supervisor responsibilities.
Essential Duties and Responsibilities
Develop and execute PR strategies, campaigns, and initiatives to enhance public perception
Plan and manage publicity strategies, press events, and media outreach
Respond to inquiries from the public, press, and industry organizations
Analyze media coverage and report on campaign effectiveness
Shape and maintain the company’s corporate image and identity
Prepare press releases, speeches, and promotional materials
Coordinate public relations activities, entertainment partnerships, and branded events
Manage brand reputation and ensure consistent messaging across all channels
Build and nurture relationships with journalists, influencers, and media reps
Monitor and communicate PR results quarterly, with actionable insights
Handle crisis communications and mitigate negative press
Collaborate with entertainment acts on ad mats, radio giveaways, and promotional PR
Ensure all communications are engaging, on-brand, and aligned with company values
Education and/or Experience HS Diploma or GED required. Bachelor’s degree (B.A.) in Journalism, Marketing Public Relations, or related field plus at least 3 years’ experience as a public relations specialist; or equivalent combination of education and experience in a casino public relations environment
Computer Skills To perform this job successfully, an individual should be proficient in Microsoft Office and Social Media platforms. Familiarity with project management software and video/photo editing is a plus.
Other Qualifications
Strong background in media relations across online, broadcast, and print
Skilled in researching, writing, and editing publications
Outstanding oral and written communication skills
Highly organized and able to thrive under pressure
Existing local media contacts are a strong advantage
Language Skills Must be able to read, write, speak and understand English.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand for prolonged periods, bend, lean and walk; use hands and fingers to handle or feel; reach with hands and arms and talk or hear. The employee must regularly lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is regularly exposed to wet and/or humid conditions. The noise level in the work environment is usually moderate.
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