Lead Commercialization

**Job Description:****This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.**At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.AT&T is seeking a dynamic and results-oriented Lead Commercialization manager to drive growth and market leadership for AT&T Fixed Wireless solutions in the Mid-Markets segment. This individual will own the go-to-market strategy, messaging, positioning, and enablement for our flagship enterprise-grade internet product—empowering businesses to stay securely connected, productive, and competitive.**What you’ll do*** **Go-to-Market Leadership:** Develop and execute strategic go-to-market (GTM) plans for AT&T Fixed Wireless targeting Mid-Market businesses (typically 20–2000 employees), ensuring alignment with sales, product, and channel teams.* **Market Analysis & Segmentation:** Analyze market trends, customer needs, and competitive landscape to identify growth opportunities and inform product enhancements for Mid-Market customers.* **Positioning & Messaging:** Craft compelling product positioning, value propositions, and messaging frameworks tailored to the unique needs of Mid-Market decision makers (IT managers, business owners, operations leads).* **Sales Enablement:** Develop sales tools, playbooks, presentations, case studies, and training materials that empower the sales force and channel partners to win in the Mid-Market segment.* **Demand Generation:** Partner with demand gen and digital teams to design targeted campaigns, programs, and events that drive pipeline growth and customer acquisition.* **Customer Advocacy:** Gather and synthesize customer insights via interviews, surveys, and win/loss analysis; act as the voice of the customer in product and marketing decisions.* **Cross-Functional Collaboration:** Work closely with Product Management, Sales, Channel, Pricing, and Customer Experience teams to ensure a cohesive and customer-centric approach.* **Performance Measurement:** Track and analyze key performance indicators (KPIs) such as pipeline, win rates, product adoption, and customer satisfaction to optimize marketing effectiveness.**What you’ll need*** Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.* 5+ years of product marketing experience in B2B technology or telecom, with a strong track record in internet, connectivity, or SaaS solutions.* Deep understanding of the Mid-Market segment, with proven success launching and growing products in this space.* Exceptional written and verbal communication skills, with an ability to translate technical concepts into compelling customer value.* Strong analytical, project management, and cross-functional leadership abilities.* Experience enabling direct and indirect sales teams; familiarity with Salesforce, Seismic, or similar tools is a plus.* Creative thinker with a passion for technology and customer success.Our **Lead Commercialization** earns between$143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.**Joining our team comes with amazing perks and benefits:*** Medical/Dental/Vision coverage* 401(k) plan* Tuition reimbursement program* Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)* Paid Parental Leave* Paid Caregiver Leave* Additional sick leave beyond what state and local law require may be available but is unprotected* Adoption Reimbursement* Disability Benefits (short term and long term)* Life and Accidental Death Insurance* Supplemental benefit programs: critical illness/accident hospital indemnity/group legal* Employee Assistance Programs (EAP)* Extensive employee wellness programs* Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,* AT&T internet (and fiber where available) and AT&T phoneIf you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.

Apply today!**Weekly Hours:**40**Time Type:**Regular**Location:**Dallas, Texas**Salary Range:**$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. #J-18808-Ljbffr