Hurix Systems Pvt. Ltd
Senior Higher Education Marketing & Enrollment Consultant
Hurix Systems Pvt. Ltd, New York, New York, us, 10261
Overview
Objective: Design and operationalize a learner acquisition engine for that attracts, converts, and retains the right-fit students through integrated marketing campaigns and optimized enrollment workflows. Key Capabilities to Look For
Brand & Messaging Alignment:
Experience creating value-based messaging for public universities (affordability, transfer pathways, statewide reach). CRM Funnel Design:
Expertise in mapping inquiry → application → matriculation journey and configuring workflows in Slate CRM or similar campus CRMs (Salesforce, Ellucian Recruit). Channel Strategy:
Skilled in recommending spend allocations across paid search, paid social, employer/community partnerships, and earned media. Marketing Analytics:
Ability to define KPIs (CPI, Conversion %, Yield) and design real-time performance dashboards. Campaign Planning:
Develop integrated campaign calendars aligned with academic term and course launch timelines. Preferred Profile
Experience:
10–15+ years in higher ed enrollment marketing, preferably at a university system level or as a consultant serving public university clients. Technical Fluency:
Familiar with Slate CRM, marketing automation tools (HubSpot, Pardot, Marketo), and web analytics. Deliverable Orientation:
Able to produce actionable Messaging Playbooks, Funnel Blueprints, 12-Month Marketing Plans, and Campaign Dashboards. Data-Driven Mindset:
Strong focus on measuring ROI and optimizing media spend based on performance data. Time Period
150 to 180 hrs of work over 2 to 3 months. Marketing, Enrollment & Communications (8–10 Weeks) – Purpose
Build a learner acquisition engine that attracts and converts the right students for each program. Activities & Deliverables
Brand & Messaging Alignment (Weeks 1–3):
Develop messaging that highlights value (affordability, transferability, statewide reach). Deliverable: Messaging Playbook and campaign themes.
Funnel Design (Weeks 3–6):
Map inquiry → application → matriculation journey. Configure workflows in Slate CRM or campus CRMs. Deliverable: Enrollment Funnel Blueprint with automation logic, lead scoring, and reporting dashboards.
Channel Strategy & Campaign Calendar (Weeks 6–8):
Recommend media spend across paid search, social, employer partnerships, and community channels. Deliverable: 12-Month Marketing Plan with launch timelines aligned to course go-lives.
KPIs & Reporting:
Define metrics (Cost per Inquiry, Conversion %, Yield Rate) and create real-time dashboards. Deliverable: Campaign Performance Dashboard Template.
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Objective: Design and operationalize a learner acquisition engine for that attracts, converts, and retains the right-fit students through integrated marketing campaigns and optimized enrollment workflows. Key Capabilities to Look For
Brand & Messaging Alignment:
Experience creating value-based messaging for public universities (affordability, transfer pathways, statewide reach). CRM Funnel Design:
Expertise in mapping inquiry → application → matriculation journey and configuring workflows in Slate CRM or similar campus CRMs (Salesforce, Ellucian Recruit). Channel Strategy:
Skilled in recommending spend allocations across paid search, paid social, employer/community partnerships, and earned media. Marketing Analytics:
Ability to define KPIs (CPI, Conversion %, Yield) and design real-time performance dashboards. Campaign Planning:
Develop integrated campaign calendars aligned with academic term and course launch timelines. Preferred Profile
Experience:
10–15+ years in higher ed enrollment marketing, preferably at a university system level or as a consultant serving public university clients. Technical Fluency:
Familiar with Slate CRM, marketing automation tools (HubSpot, Pardot, Marketo), and web analytics. Deliverable Orientation:
Able to produce actionable Messaging Playbooks, Funnel Blueprints, 12-Month Marketing Plans, and Campaign Dashboards. Data-Driven Mindset:
Strong focus on measuring ROI and optimizing media spend based on performance data. Time Period
150 to 180 hrs of work over 2 to 3 months. Marketing, Enrollment & Communications (8–10 Weeks) – Purpose
Build a learner acquisition engine that attracts and converts the right students for each program. Activities & Deliverables
Brand & Messaging Alignment (Weeks 1–3):
Develop messaging that highlights value (affordability, transferability, statewide reach). Deliverable: Messaging Playbook and campaign themes.
Funnel Design (Weeks 3–6):
Map inquiry → application → matriculation journey. Configure workflows in Slate CRM or campus CRMs. Deliverable: Enrollment Funnel Blueprint with automation logic, lead scoring, and reporting dashboards.
Channel Strategy & Campaign Calendar (Weeks 6–8):
Recommend media spend across paid search, social, employer partnerships, and community channels. Deliverable: 12-Month Marketing Plan with launch timelines aligned to course go-lives.
KPIs & Reporting:
Define metrics (Cost per Inquiry, Conversion %, Yield Rate) and create real-time dashboards. Deliverable: Campaign Performance Dashboard Template.
#J-18808-Ljbffr