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Red Kite Recruiting

Vice President of Retail Sales

Red Kite Recruiting, Garner, North Carolina, United States, 27529

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Overview We’re partnering with one of the most iconic names in the meat industry to identify a

VP of Retail Sales

(East)

to lead their branded retail channel strategy across the Eastern U.S. This is a high-impact, high-visibility role ideal for a seasoned sales leader ready to take on national retail accounts, manage broker relationships, and drive strategic growth initiatives.

Why This Role Stands Out

Legacy Meets Momentum:

This brand has deep roots in American households and strong brand recognition at retail. With recent competitor exits, the company is poised for explosive growth.

Leadership Role:

You’ll oversee a national retail portfolio and a team of Sales Directors, reporting directly to the SVP of Sales.

East Coast Influence:

This is a remote role and we’re targeting candidates based in the Eastern U.S., ideally near a major airport hub.

What You’ll Own:

Lead and execute the national retail sales strategy for branded products

Manage broker networks and direct customer relationships with major retail accounts

Partner with Marketing, Finance, and Supply Chain teams to deliver margin and volume growth

Expand shelf space, introduce new items, and strengthen customer relationships across banners

Forecast, budget, and lead annual planning cycles

What We’re Looking For

10+ years in CPG retail sales, preferably within fresh or frozen protein categories

Direct experience managing large-scale grocery and mass retail accounts (e.g., Kroger, Ahold, BJ\'s, Albertsons, Publix, Wakefern)

Proven leadership experience with national broker management and retail sales teams

Strong background in syndicated data (IRI, Nielsen) and trade strategy

Strategic thinker with high executional discipline

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