Region Marketing Manager Category

# Region Marketing Manager Category## Guadalajara, JaliscoFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.## **About the role:**As Region Marketing Manager Category, you will be responsible for driving the regional strategy of a category, ensuring brand equity, brand performance and P&L impact through key initiatives. You will act as a link between central teams and local markets, supporting innovation rollout and optimizing the brand portfolio to strengthen Ferrero’s presence across the region.## **Main Responsibilities:*** Identifies all the marketing mix levers, consumer targets, product range, marketing tools and enablers for the Category within the assigned Region, providing guidelines and setting the objectives.* Define and approve the annual category media plan, ensuring alignment with global guidelines and local adaptation.* Act as a key liaison between Area Marketing Managers and local markets, facilitating knowledge-sharing and best practice dissemination, in full support with the Head of Marketing.* Support the rollout of innovations within the region, ensuring successful implementation as per Category guidelines.* Contribute to building a comprehensive and integrated view of marketing performance and opportunities at the regional level.## **Who are we looking for:*** Bachelor's degree in Marketing, Business Administration, or related field.* 10-12 years of experience in Marketing, ideally with regional exposure in FMCG.* Proven ability to manage brand portfolios and lead strategic planning.* Strong analytical skills with a deep understanding of P&L and media planning.* Excellent communication and stakeholder management skills.* Fluent in English (spoken and written).* Ability to work across diverse markets and drive cross-functional collaboration.## **How to be successful in the role and in Ferrero:**Consumers, quality, and care are at the heart of everything we do. To be successful at Ferrero, you’ll need to be just as consumer and product-centric as we are dedicated to crafting brilliant results for consumers around the world.Requisition ID72073Job functionMarketingCountryMexicoCityGuadalajara#### Share this job### Prescila | MarketingIntroducing Prescila, our passionate Brand Manager from Lebanon. As a child, Prescila was extrovert and loved fine arts. Today, she conducts her own orchestra by coordinating stakeholders to drive the right rhythm and tempo of the Marketing projects she manages.[](https://vod.ferrero.com/bdi/b8894a8bf22d8e7a/int/priscilla_logo.mp4) #J-18808-Ljbffr