Caterpillar Brazil
Search Engine Optimization (SEO) Specialist
Caterpillar Brazil, Chicago, Illinois, United States, 60290
* Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.* Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.* Develop and provide requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.* Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and action on recommendations.* Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.* Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs.* Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.* Ensure compliance with Core Web Vitals and mobile-first indexing.* Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.* Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI* Develop and enforce SEO governance, standards, and documentation.* Provide SEO & GEO training & education to applicable audiences**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* Bachelor’s Degree or higher in Marketing, IT, Data Analysis or related field* Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.* Experience leading through influence across different levels of the organization* Experience with international SEO, hreflang implementation, and multilingual site structures.* Ability to simplify and explain complex topics to non-SEO / GEO audiences* Excellent analytical, problem solving, communication, and project management skills.* Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.* Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).* Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).* Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* Bachelor’s Degree or higher in Marketing, IT, Data Analysis or related field* Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.* Experience leading through influence across different levels of the organization* Experience with international SEO, hreflang implementation, and multilingual site structures.* Ability to simplify and explain complex topics to non-SEO / GEO audiences* Excellent analytical, problem solving, communication, and project management skills.* Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.* Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).* Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).* Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr