Fingerpaint Marketing
Objectives of this role
The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc., and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions. Duties and Responsibilities
Guides the team in the tactical development and deployment of the plan, ensures workflow, productivity, and client expectations are met or exceeded Proactively partners with internal departments on scoping, staff development, process improvements, and client satisfaction Holds strong relationships with clients and key stakeholders at partner agencies Solid understanding of qualitative and quantitative business information used by clients in their day-to-day activities Extensive knowledge of role, strengths, and weaknesses of a variety of media channels Provides leadership to and collaborates with internal strategic insights, CRM, and planning teams to define and create strategic plans that are aligned with client business In-depth understanding of software, platforms, research, and competitive tools as it relates to media Contributes to new business opportunities and speaks to media capability to new client pitches Job Requirements
6-8+ years relevant experience and Bachelor’s degree in digital marketing, business, or related field Minimum of 6+ years of media planning and buying experience within the pharmaceutical industry across HCP and DTC Solid understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (eg, programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients Understands media principles, channel strategies, targeting nuances, and partners, and continues to learn and apply strategies Competency in media math, financial management, publisher terms and conditions and performance reports Knowledge of media research tools (audience insights, competitive creative/spend) Expertise with cross-channel media tools (eg, Comscore at plan, SRDS, DoubleClick, etc) Experience leveraging third-party research (eg, Kantar) to inform media recommendations Strong organizational skills and attention to detail Proven ability to multitask and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines Familiarity with MediaOcean buying platform Team player able to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (eg, DCM)
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The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc., and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions. Duties and Responsibilities
Guides the team in the tactical development and deployment of the plan, ensures workflow, productivity, and client expectations are met or exceeded Proactively partners with internal departments on scoping, staff development, process improvements, and client satisfaction Holds strong relationships with clients and key stakeholders at partner agencies Solid understanding of qualitative and quantitative business information used by clients in their day-to-day activities Extensive knowledge of role, strengths, and weaknesses of a variety of media channels Provides leadership to and collaborates with internal strategic insights, CRM, and planning teams to define and create strategic plans that are aligned with client business In-depth understanding of software, platforms, research, and competitive tools as it relates to media Contributes to new business opportunities and speaks to media capability to new client pitches Job Requirements
6-8+ years relevant experience and Bachelor’s degree in digital marketing, business, or related field Minimum of 6+ years of media planning and buying experience within the pharmaceutical industry across HCP and DTC Solid understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (eg, programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients Understands media principles, channel strategies, targeting nuances, and partners, and continues to learn and apply strategies Competency in media math, financial management, publisher terms and conditions and performance reports Knowledge of media research tools (audience insights, competitive creative/spend) Expertise with cross-channel media tools (eg, Comscore at plan, SRDS, DoubleClick, etc) Experience leveraging third-party research (eg, Kantar) to inform media recommendations Strong organizational skills and attention to detail Proven ability to multitask and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines Familiarity with MediaOcean buying platform Team player able to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (eg, DCM)
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