Membership Marketing & Data Manager

The Membership Marketing & Data Manager drives strategies and oversees execution to strengthen SAA’s membership community through increased awareness, engagement, acquisition, and retention. This role applies data-driven marketing solutions to articulate SAA’s value proposition and ensure members connect with events, programs, and benefits across platforms. Working collaboratively with Communications, Publications, Education, and Annual Meeting teams, the Manager develops and delivers integrated campaigns that elevate member experiences, support organizational growth, and align with SAA’s mission and brand. This position also champions inclusive approaches to membership development, advancing equity and representation across the association. Responsibilities

50% Marketing Strategy and Campaigns

Develop and implement multi-platform marketing campaigns to drive member acquisition, retention, and engagement. Design campaign calendars and budgets for annual, evergreen, and new initiatives. Collaborate with program leads to promote events, products, and services. Partner with vendors and internal staff to create compelling digital, social, video, website, and print content. Maintain and update membership-related content within SAA’s website content management system (CMS), ensuring consistency, accuracy, and brand alignment. Leverage AI-driven tools for personalization, content generation, audience segmentation, and campaign optimization. 20% Data and Analytics

Manage membership data integrity and develop actionable insights from reports and dashboards. Leverage CRM/AMS, analytics platforms, and AI-powered tools to segment audiences, track KPIs, and optimize campaigns. Provide strategic intelligence to leadership and program managers for membership growth. 20% Engagement and Member Support

Collaborate with the Membership Committee, SIGs, and sections (e.g., NAAS, AAC, Diverse Sexualities and Gender) to identify and address unique recruitment and retention needs. Develop onboarding/orientation materials and personalized communications to enhance the member experience. Serve as an advocate for member voices, ensuring engagement strategies reflect inclusivity and diverse perspectives. 10% Other Duties

Support organizational priorities, programs, and special projects as assigned. Participate in annual meetings and occasional evening/weekend obligations. Qualifications

Bachelor’s degree required. Minimum of 3 years of recent, continuous experience in membership, marketing, acquisition, or related functions Proven track record of campaign development, member growth, and data-driven results. Experience with CRM/AMS platforms, lead generation, KPI tracking, and audience segmentation. Hands-on experience managing and updating website content using a CMS (e.g., WordPress, Drupal, or similar). Strong customer service focus and ability to work collaboratively across teams. Excellent project management, organizational, and communication skills. Demonstrated commitment to DEIA principles in member development and workplace culture. Energetic self-starter, comfortable balancing independent work with team collaboration. To apply

Submit cover letter and resume via email.

#J-18808-Ljbffr