AT&T
Lead Digital Customer Growth - Strategy and Transformation
AT&T, Dallas, Texas, United States, 75215
Overview
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Work Location:
Dallas, TX About AT&T At AT&T we’re redefining the future of connectivity. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. Overall Purpose
Drive digital customer growth across AT&T’s consumer and business digital ecosystem. Position Summary
Own the end-to-end digital strategy and transformation roadmap for key initiatives, aligning business, technology, Supply Chain, Retail and product/services teams to deliver measurable customer and business impact. You’ll be the connective tissue across stakeholders, translating vision into prioritized initiatives, driving decisions, and ensuring execution lands with speed, quality, and adoption. Key Responsibilities
Strategy and roadmap Build a multi-year digital strategy aligned to corporate goals, with a clear, prioritized portfolio of initiatives and quarterly OKRs. Identify growth, efficiency, and experience opportunities using market analysis, competitive insights, and customer research. Develop business cases, prioritize tradeoffs, and lead governance (steerco/portfolio reviews) to make timely go/kill/continue decisions. Lead and scale digital adoption by launching intuitive, high-value experiences and targeted change-management programs that shift customers to digital channels and boost repeat engagement. Customer Centric Drive Customer-Centricity experiences and champion customer needs via journey mapping, JTBD, NPS/CSAT insights, and usability research; convert insights into product and process improvements. Institutionalize a rapid test‑and‑learn approach to fail fast, iterate rapidly, and deliver customer‑centric experiences. Utilize advanced analytics to gather insights on customer behavior and performance metrics. Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies. Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem. Cross-Functional Leadership Collaborate across product management, engineering, data/analytics, marketing, operations, finance, and customer support. Drive stakeholder alignment, communications and enablement plans to land change effectively. Delivery and execution Establish operating rhythms (QBRs, standups), align dependencies, and remove roadblocks. Lead agile product delivery from discovery to MVP to scale; ensure readiness across processes, people, and platforms. Track value realization; report progress and risks with transparency. Supervisor : No Education/Experience : Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas. Compensation and Benefits
Our Lead Digital Customer Growth - Strategy and Transformation earns between $143,800 - $215,800 USD annually. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone A career with us offers the chance to lead transformation and work with industry leaders. You’ll be empowered to go above and beyond, making a difference in the lives of millions. AT&T will consider for employment qualified applicants in a manner consistent with federal, state, and local laws. Ready to close the deal on a career with AT&T? Apply today. Operational Details
Weekly Hours:
40 Time Type:
Regular Location:
Dallas, Texas Salary Range:
$143,800.00 - $215,800.00 Equal Employment Opportunity It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
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Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Work Location:
Dallas, TX About AT&T At AT&T we’re redefining the future of connectivity. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. Overall Purpose
Drive digital customer growth across AT&T’s consumer and business digital ecosystem. Position Summary
Own the end-to-end digital strategy and transformation roadmap for key initiatives, aligning business, technology, Supply Chain, Retail and product/services teams to deliver measurable customer and business impact. You’ll be the connective tissue across stakeholders, translating vision into prioritized initiatives, driving decisions, and ensuring execution lands with speed, quality, and adoption. Key Responsibilities
Strategy and roadmap Build a multi-year digital strategy aligned to corporate goals, with a clear, prioritized portfolio of initiatives and quarterly OKRs. Identify growth, efficiency, and experience opportunities using market analysis, competitive insights, and customer research. Develop business cases, prioritize tradeoffs, and lead governance (steerco/portfolio reviews) to make timely go/kill/continue decisions. Lead and scale digital adoption by launching intuitive, high-value experiences and targeted change-management programs that shift customers to digital channels and boost repeat engagement. Customer Centric Drive Customer-Centricity experiences and champion customer needs via journey mapping, JTBD, NPS/CSAT insights, and usability research; convert insights into product and process improvements. Institutionalize a rapid test‑and‑learn approach to fail fast, iterate rapidly, and deliver customer‑centric experiences. Utilize advanced analytics to gather insights on customer behavior and performance metrics. Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies. Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem. Cross-Functional Leadership Collaborate across product management, engineering, data/analytics, marketing, operations, finance, and customer support. Drive stakeholder alignment, communications and enablement plans to land change effectively. Delivery and execution Establish operating rhythms (QBRs, standups), align dependencies, and remove roadblocks. Lead agile product delivery from discovery to MVP to scale; ensure readiness across processes, people, and platforms. Track value realization; report progress and risks with transparency. Supervisor : No Education/Experience : Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas. Compensation and Benefits
Our Lead Digital Customer Growth - Strategy and Transformation earns between $143,800 - $215,800 USD annually. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone A career with us offers the chance to lead transformation and work with industry leaders. You’ll be empowered to go above and beyond, making a difference in the lives of millions. AT&T will consider for employment qualified applicants in a manner consistent with federal, state, and local laws. Ready to close the deal on a career with AT&T? Apply today. Operational Details
Weekly Hours:
40 Time Type:
Regular Location:
Dallas, Texas Salary Range:
$143,800.00 - $215,800.00 Equal Employment Opportunity It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
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