Simon Property Group
Vice President, Loyalty & Omnichannel Marketing
Simon Property Group, New York, New York, us, 10261
Vice President, Loyalty & Omnichannel Marketing page is loaded## Vice President, Loyalty & Omnichannel Marketinglocations:
Indianapolis, IN:
New York, NYtime type:
Full timeposted on:
Posted Todayjob requisition id:
R12668**Job Location:**Corporate Indianapolis**Position Summary:**
Simon is hiring a VP, Loyalty and Omnichannel Marketing to lead Simon+, our new loyalty program, and related digital initiatives. Simon+ is a best-in-class loyalty program that rewards shoppers both in-store and online. It merges legacy programs like Mall Insider and Premium Outlets VIP Shopper Club with new incentives such as cash back, points, and exclusive perks.The VP, Loyalty and Omnichannel Marketing will be the internal authority on the features, benefits, user experience and marketing of Simon+ and our retailer affiliate marketing program, along with being a key collaborator within the Simon Search (online and in-store search) platform.
The VP will play a pivotal role in building and expanding these initiatives, collaborating closely with internal cross-functional teams and the ShopSimon.com e-commerce team, to deliver a seamless, loyalty-driven shopping experience across the Simon ecosystem that benefits both consumers and retail partners.**Key Responsibilities:*** Evolve and build upon the Simon+ and Simon Search value propositions, features, and user experience. Continuously enhance the Simon+ program by introducing innovative engagement mechanics—including gamified experiences, tiered rewards, and new ways to surprise and delight members.* Develop and oversee the implementation of a comprehensive marketing plan to support Simon+ and Simon Search growth and engagement objectives.
Establish audience segmentation, lead the development of promotional and channel specific engagement strategies for both national and local level execution, and plan the owned, earned and paid media approach for both initiatives. Ensure alignment across digital and physical channels, including value proposition(s), promotions, and customer touchpoints.* Partner with cross functional stakeholders, both internal and external, to execute all aspects of the marketing plan, including creative briefing, digital content, CRM, media planning, field implementation guides, etc.* Oversee Simon+ day-to-day operations which include rewards, offers and cash back content, card linking, retailer MIDs, member services and vendor management, as applicable.
Maintain program documentation and resolve operational issues swiftly.* Collaborate with Simon Retailer Marketing to recruit and manage retailer participation.
Identify and oversee other partner relationships to enhance program value.* Collaborate with Simon Digital Development and Operations on platform roadmaps, backlogs, feature deployments, incremental enhancements and issue resolutions.* Leverage data insights to drive member acquisition, engagement and optimize both program and campaign performance. Champion a culture of experimentation by designing and executing A/B tests and pilot initiatives, using results to inform ongoing program and campaign improvements.* Lead collaboration between the Simon and ShopSimon.com teams on all Loyalty and Omnichannel initiatives.**Qualifications:*** Bachelor’s degree required.* 10+ years in loyalty marketing, digital strategy and ecommerce.
Familiarity with retailer affiliate marketing and card-linked offers a plus.* Proven success in developing and scaling loyalty programs and omnichannel initiatives for high profile brands.* Strong strategic, analytical, and project management skills.* Tech-savvy with experience in digital platforms, data & analytics, CRM, and affiliate marketing.* Excellent communication and stakeholder management abilities.* Customer-first mindset and passion for delivering exceptional experiences.* Ability to travel 25-50% of time depending on home location.The salary range for this position is $150,000 - $300,000.
Actual compensation within that range will be dependent upon various factors, including an individual’s skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.Simon is a global leader in retail real estate ownership, management and development and an S&P 100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. Our portfolio includes assets of national and international renown - proven assets that are the preferred location for retailers.In addition to our high quality properties, Simon is also known for our strong balance sheet, a long-tenured and well-respected senior management team, and our innovative spirit, as reflected in a 50 + year history of successful retail real estate development, management, and leasing. Simon was named Fortune’s Most Admired Real Estate Company eight times. We have experienced an explosion of growth and innovation unprecedented in the industry and we look forward to Simon's future.Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.If you require assistance or need to request an accommodation due to a disability, please email CandidateAccommodations@simon.com. Please note this email is intended only for accommodation requests related to the application and interview process. Any other correspondence will not receive a response. #J-18808-Ljbffr
Indianapolis, IN:
New York, NYtime type:
Full timeposted on:
Posted Todayjob requisition id:
R12668**Job Location:**Corporate Indianapolis**Position Summary:**
Simon is hiring a VP, Loyalty and Omnichannel Marketing to lead Simon+, our new loyalty program, and related digital initiatives. Simon+ is a best-in-class loyalty program that rewards shoppers both in-store and online. It merges legacy programs like Mall Insider and Premium Outlets VIP Shopper Club with new incentives such as cash back, points, and exclusive perks.The VP, Loyalty and Omnichannel Marketing will be the internal authority on the features, benefits, user experience and marketing of Simon+ and our retailer affiliate marketing program, along with being a key collaborator within the Simon Search (online and in-store search) platform.
The VP will play a pivotal role in building and expanding these initiatives, collaborating closely with internal cross-functional teams and the ShopSimon.com e-commerce team, to deliver a seamless, loyalty-driven shopping experience across the Simon ecosystem that benefits both consumers and retail partners.**Key Responsibilities:*** Evolve and build upon the Simon+ and Simon Search value propositions, features, and user experience. Continuously enhance the Simon+ program by introducing innovative engagement mechanics—including gamified experiences, tiered rewards, and new ways to surprise and delight members.* Develop and oversee the implementation of a comprehensive marketing plan to support Simon+ and Simon Search growth and engagement objectives.
Establish audience segmentation, lead the development of promotional and channel specific engagement strategies for both national and local level execution, and plan the owned, earned and paid media approach for both initiatives. Ensure alignment across digital and physical channels, including value proposition(s), promotions, and customer touchpoints.* Partner with cross functional stakeholders, both internal and external, to execute all aspects of the marketing plan, including creative briefing, digital content, CRM, media planning, field implementation guides, etc.* Oversee Simon+ day-to-day operations which include rewards, offers and cash back content, card linking, retailer MIDs, member services and vendor management, as applicable.
Maintain program documentation and resolve operational issues swiftly.* Collaborate with Simon Retailer Marketing to recruit and manage retailer participation.
Identify and oversee other partner relationships to enhance program value.* Collaborate with Simon Digital Development and Operations on platform roadmaps, backlogs, feature deployments, incremental enhancements and issue resolutions.* Leverage data insights to drive member acquisition, engagement and optimize both program and campaign performance. Champion a culture of experimentation by designing and executing A/B tests and pilot initiatives, using results to inform ongoing program and campaign improvements.* Lead collaboration between the Simon and ShopSimon.com teams on all Loyalty and Omnichannel initiatives.**Qualifications:*** Bachelor’s degree required.* 10+ years in loyalty marketing, digital strategy and ecommerce.
Familiarity with retailer affiliate marketing and card-linked offers a plus.* Proven success in developing and scaling loyalty programs and omnichannel initiatives for high profile brands.* Strong strategic, analytical, and project management skills.* Tech-savvy with experience in digital platforms, data & analytics, CRM, and affiliate marketing.* Excellent communication and stakeholder management abilities.* Customer-first mindset and passion for delivering exceptional experiences.* Ability to travel 25-50% of time depending on home location.The salary range for this position is $150,000 - $300,000.
Actual compensation within that range will be dependent upon various factors, including an individual’s skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.Simon is a global leader in retail real estate ownership, management and development and an S&P 100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. Our portfolio includes assets of national and international renown - proven assets that are the preferred location for retailers.In addition to our high quality properties, Simon is also known for our strong balance sheet, a long-tenured and well-respected senior management team, and our innovative spirit, as reflected in a 50 + year history of successful retail real estate development, management, and leasing. Simon was named Fortune’s Most Admired Real Estate Company eight times. We have experienced an explosion of growth and innovation unprecedented in the industry and we look forward to Simon's future.Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.If you require assistance or need to request an accommodation due to a disability, please email CandidateAccommodations@simon.com. Please note this email is intended only for accommodation requests related to the application and interview process. Any other correspondence will not receive a response. #J-18808-Ljbffr