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Qualigence

Marketing Dept. - Web Content Specialist

Qualigence, Richmond Heights, Ohio, United States

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Marketing Dept. - Website Content & SEO Specialist

Richmond Heights, OH | Full-Time |

What You'll Do Enhance website UX and navigation for intuitive user journeys Write and optimize content (product pages, blogs, landing pages) using SEO best practices Monitor and improve local SEO performance Analyze heat maps and user behavior to refine site layout and content placement Flag and follow up on technical issues with IT Manage updates via CMS and customer portal Align content with brand standards and business goals Conduct technical SEO audits and implement improvements Stay current on SEO/GEO trends and algorithm changes What You Bring

Bachelor's in Marketing, Communications, Business, or related field Experience in content management, UX, and SEO Skilled in CMS (WordPress), heat map tools, Google Analytics/Search Console, SEMrush, or Ahrefs Strong writing/editing and communication skills Analytical mindset with data-driven decision-making Familiarity with HTML, CSS, and web development basics Self-starter who thrives in fast-paced environments Bonus Points For

Local SEO expertise SEM knowledge Comfort working with IT on technical issues Why You'll Love Working Here

Competitive pay and benefits Innovative, collaborative team culture Career growth and development support Flexible, supportive work environment

About the Role

We're looking for a proactive and detail-oriented

Web Content Specialist

to join our marketing team. You'll play a key role in enhancing website UX, managing content with SEO best practices, and ensuring our site remains engaging, accurate, and technically sound.