University of North Carolina at Greensboro is hiring: Data Analyst in Greensboro

Position Number: 998039

Functional Title: Data Analyst

Position Type: Staff

Position Eclass: EP - EHRA 12 mo leave earning

University Information: Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit: University Communications elevates UNCG’s reputation, advances institutional strategy, and fosters community pride through integrated communications and marketing initiatives aligned with its public mission as a student-centered research university. The department develops and executes strategic marketing and communications programs that enhance visibility, engage key audiences, and convey the University’s distinctive value. Working collaboratively across schools, colleges, and administrative units, University Communications manages advertising, analytics, branding, sponsorships, social media, digital engagement, and market research to drive enrollment, build awareness, and strengthen relationships with stakeholders.

Position Summary: The data analyst supports University Communications by managing a high-quality, strategically aligned, and timely data measurement and reporting program. This role manages the collection, integration, and analysis of data across multiple websites, digital channels, and platforms to inform communications strategy and decision-making. The role is responsible for delivering actionable insights, developing reports, and facilitating search engine optimization (SEO) strategies to drive the visibility, engagement, and effectiveness of UNCG communications initiatives.

Minimum Qualifications:

• Bachelor’s degree in communications, marketing, data analytics, or a related field or equivalent combination of education/experience.

Preferred Qualifications:

• Demonstrated experience with Google Analytics, Google Tag Manager, Google Data Studio, and Google Sheets.
• Proficiency with digital analytics platforms, email marketing tools, and social media measurement tools.
• Familiarity with SEO strategies, keyword research, and content optimization best practices
• Strong problem-solving, analytical, and quantitative skills with the ability to interpret data and provide actionable insights.
• Proficiency in Excel, PowerPoint, and other reporting and visualization tools.
• Excellent communication skills, including the ability to explain data insights to non-technical audiences.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability and willingness to learn new technologies quickly and adapt to emerging analytics tools.
• Knowledge of Associated Press style guidelines.
• Experience with database management or design.
• Familiarity with advanced SEO techniques and tools.
• Experience using media monitoring and reporting platforms (e.g., Cision, Talkwalker, or Brandwatch).
• Working knowledge of content management systems and HTML.

Recruitment Range: Salary commensurate with experience

Org #-Department: Info Technology Services - 23101

Job Open Date: 10/07/2025

For Best Consideration Date: 10/10/2025

Open Until Filled: Yes

FTE: 1.000

Type of Appointment: Permanent

Number of Months per Year: 12

FLSA: Exempt

Percentage Of Time: 60

Key Responsibility: Analytics and SEO (Search Engine Optimization)

Essential Tasks:

• Manages reporting systems, dashboards, and performance metrics that support communications and marketing decisions.
• Analyzes user behavior across multiple websites, email campaigns, and digital channels, producing reports, dashboards, and data visualizations with actionable insights.
• Leads efforts to increase site visibility through SEO, leveraging industry best practices to assess site performance, make improvements, and maximize ROI.
• Develops and executes SEO strategies, including keyword research, on-page optimization, content improvements, and link-building tactics.
• Monitors and evaluates SEO and analytics data regularly, making recommendations to enhance web performance and visibility.
• Assists in the development and analysis of A/B testing across websites, email campaigns, and social channels.

Percentage Of Time: 20

Key Responsibility: Report Generation

Essential Tasks:

• Creates and manages standardized processes for analytics reporting, ensuring accuracy, timeliness, and usability.
• Coordinates the generation of recurring and ad hoc reports covering web, email, social, and media analytics.
• Produces presentations and data summaries tailored to stakeholders, translating complex analytics into clear, actionable recommendations.

Percentage Of Time: 15

Key Responsibility: Data Management

Essential Tasks:

• Collects, integrates, and curates data from multiple digital platforms, analytics tools, and social media management systems.
• Tracks and analyzes earned media coverage, including volume, tone, focus, and topic trends, to inform storytelling and publicity strategies.
• Identifies emerging news, content, and engagement trends relevant to UNCG’s strategic communications efforts.

Percentage Of Time: 5

Key Responsibility: Support for Office of Communications Workflows

Essential Tasks:

• Provides analytics support during crisis communications or issues management, including real-time monitoring and reporting.
• Anticipates future technology and analytics needs, recommending enhancements to tools, workflows, and reporting practices.
• Performs other duties as assigned to support the mission of University Communications.

Physical Effort: Hand Movement-Repetitive Motions - f, Reading - f, Writing - f, Hearing - f, Talking - f, Sitting - f

Work Environment: Inside - c