Intuit
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Staff Lifecycle Marketing Manager
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Intuit 1 week ago Be among the first 25 applicants Join to apply for the
Staff Lifecycle Marketing Manager
role at
Intuit Get AI-powered advice on this job and more exclusive features. Overview
At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity. Overview
At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.
Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending.
As a Lifecycle Marketing Manager on the Growth Marketing team you will be responsible for driving the end to end campaign strategy (from defining the audience, creative, content) to execution of the campaign (in collaboration with operations and analytics teams) against our highest priority initiatives. You will work with partners across the organization to build best in class campaigns that are highly contextual and integrated into the QuickBooks platform in order to drive higher revenue per customer.
What you'll bring
5+ years of CRM Marketing experience in b2c or b2b digital marketing Strong analytical and problem-solving skills to understand data sources, triggers, data mapping, campaign logic, and campaign performance Experience setting up, executing and measuring life-cycle email campaigns for SaaS products Passion and ability to be agile in campaign development, execution and delivery of results Excellent verbal, written, visual/presentation and interpersonal communication skills. Ability to influence and shape strategic conversations with data. Ability to manage multiple complex projects, stakeholders, and competing priorities Ability to communicate objectives, plans, status and results clearly, focusing on critical few key points. Ability to both create long term learning agendas and iterate and learn quickly to optimize campaigns High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools Bachelor’s Degree required
How you will lead
Design, launch, and manage multiple end-to-end customer journey campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in product discovery, push, and sms channels Identify the customer insights and KPIs needed to construct and measure effective go-to-market strategies and quantify the resources required to execute against those strategies Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns, as well as analyze results. Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward Own the deliverables, deadlines and measurement of campaign automations in Campaign Manager, Braze or Eloqua to drive conversion, unit growth, and revenue Provide direction to build program test plans. Perform and analyze A/B split testing along with analysts
Intuit Provides a Competitive Compensation Package With a Strong Pay For Performance Rewards Approach. The Expected Base Pay Range For This Position Is
Bay Area California $158,000 - $213,500
Southern California $150,500 - $203,500
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at
Intuit: Careers | Benefits
).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Intuit by 2x Sign in to set job alerts for “Marketing Manager” roles.
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Staff Lifecycle Marketing Manager
role at
Intuit 1 week ago Be among the first 25 applicants Join to apply for the
Staff Lifecycle Marketing Manager
role at
Intuit Get AI-powered advice on this job and more exclusive features. Overview
At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity. Overview
At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.
Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending.
As a Lifecycle Marketing Manager on the Growth Marketing team you will be responsible for driving the end to end campaign strategy (from defining the audience, creative, content) to execution of the campaign (in collaboration with operations and analytics teams) against our highest priority initiatives. You will work with partners across the organization to build best in class campaigns that are highly contextual and integrated into the QuickBooks platform in order to drive higher revenue per customer.
What you'll bring
5+ years of CRM Marketing experience in b2c or b2b digital marketing Strong analytical and problem-solving skills to understand data sources, triggers, data mapping, campaign logic, and campaign performance Experience setting up, executing and measuring life-cycle email campaigns for SaaS products Passion and ability to be agile in campaign development, execution and delivery of results Excellent verbal, written, visual/presentation and interpersonal communication skills. Ability to influence and shape strategic conversations with data. Ability to manage multiple complex projects, stakeholders, and competing priorities Ability to communicate objectives, plans, status and results clearly, focusing on critical few key points. Ability to both create long term learning agendas and iterate and learn quickly to optimize campaigns High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools Bachelor’s Degree required
How you will lead
Design, launch, and manage multiple end-to-end customer journey campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in product discovery, push, and sms channels Identify the customer insights and KPIs needed to construct and measure effective go-to-market strategies and quantify the resources required to execute against those strategies Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns, as well as analyze results. Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward Own the deliverables, deadlines and measurement of campaign automations in Campaign Manager, Braze or Eloqua to drive conversion, unit growth, and revenue Provide direction to build program test plans. Perform and analyze A/B split testing along with analysts
Intuit Provides a Competitive Compensation Package With a Strong Pay For Performance Rewards Approach. The Expected Base Pay Range For This Position Is
Bay Area California $158,000 - $213,500
Southern California $150,500 - $203,500
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at
Intuit: Careers | Benefits
).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Intuit by 2x Sign in to set job alerts for “Marketing Manager” roles.
Manager, Marketing Operations (Global Focus)
Product Marketing Manager, YouTube Acquisitions
San Francisco, CA $114,000.00-$163,000.00 2 days ago San Mateo, CA $145,000.00-$190,000.00 1 week ago San Francisco, CA $128,000.00-$186,000.00 1 day ago Director, Global Head of Brand Marketing - Facebook
San Francisco, CA $227,000.00-$296,000.00 2 weeks ago Sr. Manager, Brand & Commercial Strategy
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San Francisco, CA $211,000.00-$297,000.00 2 weeks ago San Francisco, CA $122,000.00-$176,000.00 2 days ago San Francisco, CA $135,000.00-$160,000.00 10 hours ago Associate Manager Social Marketing, Fenty Skin
San Francisco, CA $79,900.00-$89,900.00 5 days ago Marketing Manager, Brand Marketing, Fragrance
San Francisco, CA $114,000.00-$128,000.00 1 day ago Director, Retail + International Marketing
San Francisco, CA $120,000.00-$150,000.00 5 months ago San Francisco, CA $135,000.00-$150,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr