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Description Product Manager IV
Responsible for ensuring assigned product(s) are relevant, properly sold, and managed to ensure a positive customer experience, focusing on sound infrastructure and integrity levels. Responsible for managing assigned product(s), including market research, financial analysis, product planning, development, implementation, and coordinating sales and marketing strategies, objectives, and programs. Key components include product profitability, risk mitigation, performance evaluation, and results measurement. Serve as a subject matter expert for the suite of products.
Position Responsibilities:
- Roadmap Management
- Serve as a market expert through research, discovery, validation, customer interactions, presentations, white papers, etc.
- Define market problems by analyzing market data, understanding product positioning, competition, SWOT analysis, technology assessments, and win/loss analysis.
- Develop solutions via strategic planning, including roadmaps, business plans, profitability, pricing, positioning, customer personas, and use scenarios. Ensure solutions address market problems and align with development processes.
- Manage product lifecycle, monitor performance, and recommend pricing and marketing strategies to enhance profitability and customer retention.
- Define, measure, and manage product risks; measure success and communicate results.
Product Promotion/Advocacy
- Create and own the product's market messaging; contribute to marketing and advertising programs.
- Develop training materials and conduct training sessions.
- Engage in customer and prospect interviews, monitor trends, and assess customer acceptance.
Portfolio and Revenue Management
- Evaluate economic conditions and advise management on impacts to products.
- Ensure profitability, competitive positioning, and integration into sales planning and profit plans.
- Develop pricing strategies to meet product objectives.
Product Initiatives
- Research and define market problems, explore market opportunities, and evaluate new product ideas.
- Perform discovery and validation, including customer interactions.
- Set criteria for testing new and existing products; develop and review implementation workflows.
- Partner with Operations to ensure product stability, effective escalation protocols, and continuous process improvement.
- Review customer feedback and concerns related to assigned products.