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CTB, Inc.

Corporate Marketing Projects Manager

CTB, Inc., Milford, Indiana, United States, 46542

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Corporate Marketing Projects Manager

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CTB, Inc. Job Description Job Title : Marketing Project Manager Business Unit : CTB Advertising Department : Corporate Marketing, Advertising & Communication Reports To : Director, Corporate Marketing, Advertising & Communication BU Location : Milford, IN Overall Purpose : The Marketing Project Manager is responsible for initiating, developing, and executing marketing, advertising and communications to support various business units to meet their individual objectives. Essential Job Functions & Expected Outcomes : Research, develop, execute and lead strategic marketing and branding priorities to drive business goals. Develop and initiate annual marketing, advertising and communication plans. Lead and enhance global branding initiatives to increase awareness of the Company’s key attributes. Interface with the Business Unit Sales and Marketing departments and Corporate Director to collaborate and develop assigned marketing, advertising and communication plans/projects to meet the goals and budget. Plan and coordinate trade shows with exhibiting Business Units as assigned. Develop materials and sales tools from concept to completion with the business units that highlight key selling features, competitive advantage, and other areas that will enhance selling opportunities. Use traditional and digital media, publicity, video production, website development, social media, trade shows and business unit sales activities to meet targeted end goals. Attend trade shows and events to network, learn about product promotion trends, and to get feedback on materials created to enhance promotional tools for CTB product(s) continually. Negotiate and interface with internal/external partners and vendors to ensure projects are completed accurately, on time and within budget. Position Requirements : Education: Bachelor’s Degree in Marketing, Advertising or Journalism related fields preferred; or an equivalent combination of coursework and experience. Experience: Two to Five years of advertising or marketing project management, public relations, video and social media development, project presentation experience, idea development, writing and publication experience. Functional Skills: Excellent cradle-to-grave marketing with branding strategy experience. Strong prioritization, organization, attention to detail and planning skills required. Technology Skills: Solid technical/social media strengths are needed to be successful in this role. Proficiency in Windows and Microsoft Office 365. Language Skills: Excellent written, verbal, and presentation skills to communicate with all levels (internally/externally/globally) that impact the organization. Leadership/Behaviors: Excellent leadership in both people and projects, with a skill in influencing others to get key initiatives completed is essential. Core Values that Apply to All Positions : Integrity in all things Customers are why we exist Profitability is a must Excellence in all we do People make the difference

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