Syracuse University
Associate Director, Marketing and Communications
Syracuse University, Syracuse, New York, United States
Overview
Job Title: Associate Director, Marketing and Communications Location: Pay Range: $72,500 - $90,000 Pay range details: Pay ranges at Syracuse University are based on a combination of factors including job responsibilities; education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses. Staff Level: S5 FLSA Status: Exempt Hours: Standard University business hours. 8:30am – 5:00pm (academic year); 8:00am – 4:30pm (summer). Hours may vary based on operational needs. Campus: Unionized Position Code: UA Job Description: The Associate Director, Marketing and Communications plays a key role in advancing the Syracuse University College of Law’s strategic priorities through data-informed content planning and execution. Responsibilities include developing and maintaining the COL’s website content, ensuring updates align with institutional messaging and priorities, and collaborating with SU’s Division of Marketing to follow brand standards, governance, and digital strategy. In partnership with the Director of Strategic Marketing and Communications, the Associate Director leads digital storytelling initiatives that showcase students, alumni, faculty, and the COL’s impact, coordinating with SU’s Division of Marketing editorial and content teams to amplify stories across channels. In addition to content strategy, this role manages departmental administration and operations, including budget tracking, purchase order processing, vendor coordination, contract management, and digital asset organization. The Associate Director also supports special projects by interfacing with photographers, videographers, and enrollment marketing partners to advance enrollment goals and institutional initiatives. Further responsibilities include monitoring and reporting on digital performance metrics, overseeing digital signage, managing events calendar, and ensuring consistent, engaging communication across platforms.
This position is part of a bargaining unit and is represented by the union SEIU, Local 200United. Education and Experience
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Job Title: Associate Director, Marketing and Communications Location: Pay Range: $72,500 - $90,000 Pay range details: Pay ranges at Syracuse University are based on a combination of factors including job responsibilities; education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses. Staff Level: S5 FLSA Status: Exempt Hours: Standard University business hours. 8:30am – 5:00pm (academic year); 8:00am – 4:30pm (summer). Hours may vary based on operational needs. Campus: Unionized Position Code: UA Job Description: The Associate Director, Marketing and Communications plays a key role in advancing the Syracuse University College of Law’s strategic priorities through data-informed content planning and execution. Responsibilities include developing and maintaining the COL’s website content, ensuring updates align with institutional messaging and priorities, and collaborating with SU’s Division of Marketing to follow brand standards, governance, and digital strategy. In partnership with the Director of Strategic Marketing and Communications, the Associate Director leads digital storytelling initiatives that showcase students, alumni, faculty, and the COL’s impact, coordinating with SU’s Division of Marketing editorial and content teams to amplify stories across channels. In addition to content strategy, this role manages departmental administration and operations, including budget tracking, purchase order processing, vendor coordination, contract management, and digital asset organization. The Associate Director also supports special projects by interfacing with photographers, videographers, and enrollment marketing partners to advance enrollment goals and institutional initiatives. Further responsibilities include monitoring and reporting on digital performance metrics, overseeing digital signage, managing events calendar, and ensuring consistent, engaging communication across platforms.
This position is part of a bargaining unit and is represented by the union SEIU, Local 200United. Education and Experience
#J-18808-Ljbffr