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Fastbreak AI

Social & Growth Marketing Manager

Fastbreak AI, Charlotte, North Carolina, United States, 28217

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Job Description

Job Description

Location: Charlotte, NC Fastbreak is the leader in operations technology for amateur sports, with a product portfolio for sporting directors, coaches, parents and athletes. We are hiring a hands-on marketing manager to grow our emerging B2C audience, power event promotions with our tournament partners, and turn event photography into fan engagement. The ideal candidate has a strong marketing background with direct experience growing audiences on social media. You will own social, SEO, and customer storytelling. You love sports and back every idea with a plan, a deadline, and a metric.

What You’ll Do

Own social growth across Instagram, TikTok, YouTube Shorts, and X. Build the content calendar, post daily, engage communities, and grow followers, reach, and engagement. Run B2B2C campaigns with tournament operators. Build plug-and-play toolkits that include outdoor signage, QR codes, email templates, and social packs. Activate photography & video content. Work with our team of creators to plan shot lists, request priority selects, and publish highlight reels and galleries that convert to traffic and sales. Support brand sponsors. Co-create organic campaigns, giveaways, and channel swaps that find new audiences while staying brand-safe for youth sports. Be on site some weekends. Capture live stories, short clips, and creator UGC, and ensure signage and QR flows drive scans. Measure and report. Build simple dashboards for social, SEO, and email. Track growth, CTR, signups, gallery views, and conversion. Requirements 4 to 7 years in B2C social and digital marketing, with proven audience growth. Working SEO skill set for content sites or directories, not just blogs. Strong copywriting for short-form video, captions, email, and signage across all platforms. Comfortable editing short videos and basic graphics. Tools like CapCut, Adobe, or Canva. 2+ years of experience creating editorial and social calendars. Experience supporting partners with field marketing kits and co-marketing. You love sports and are comfortable attending youth and amateur sports tournaments.

Extra Points

Youth sports background or previous work with tournament operators. Experience with photographers and creator networks. Social media strategy & growth across cities or regions. Experience with generative AI tools for copywriting and image editing. Benefits Location

Charlotte, North Carolina - you are excited to work in person. This is NOT a hybrid or remote position. Relocation assistance available. Must be flexible and available to work on weekends. Weekend travel required. Compensation

Competitive salary, commensurate with experience. Comprehensive benefits. Health, dental, and vision insurance. A 401(k) plan with employer matching. Stock options.

To Apply

Send us your resume, portfolio, and 2 links to social accounts that you grew. If you’re ready to bring your A-game and help us tell our story, send us your resume and let us know why you’re a great fit! Bonus, send two examples of campaign assets you created (social or non-social).