Clayton State University
Overview
Job Title: Marketing Coordinator Location: Clayton State University (Morrow, GA) Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 291313 Clayton State University is located in Morrow, Georgia, about 15 miles southeast of downtown Atlanta. The university provides an adaptable, collaborative environment that supports professional and personal development. It is committed to broadening access to high-quality education and workforce development, enrolling over 5,500 students in campus and online programs. The main campus spans 214 acres near a lake, with recognitions as a Top Workplace by the Atlanta Journal-Constitution and inclusion in the Chronicle of Higher Education’s 2017 Great Colleges to Work For list. Job Summary: The Marketing Coordinator helps plan, create, and execute a variety of marketing initiatives—traditional and digital—to promote Spivey Hall’s brand, performances, and educational and community engagement initiatives. The role combines event promotion, print advertising, and community outreach with digital strategies, including social media, email campaigns, SEO, and paid online advertising. The ideal candidate is a creative storyteller and meticulous project manager, thriving in a dynamic, artistic, and collaborative setting. Responsibilities
Campaign Planning & Execution: Assist in developing, scheduling, and rolling out integrated marketing campaigns across print, digital, and event channels. Maintain the marketing calendar to ensure deadlines and deliverables are met. Work with teams and vendors to produce creative materials for campaigns, including flyers, brochures, digital ads, and videos. Content Creation & Management: Draft, revise, and proofread content for websites, newsletters, press releases, and social media. Update (WordPress) website content via CMS, focusing on SEO best practices. Coordinate photography, videography, and design projects. Social Media Management: Develop and manage a content calendar across platforms like Facebook, Instagram, LinkedIn, and YouTube. Create engaging posts, monitor and respond to audience interaction, and adjust strategies based on performance metrics. Email Marketing: Build and distribute segmented campaigns to promote events, news, and special offers. Personalize content for distinct audience groups and analyze campaign metrics for ongoing improvement. Advertising & Promotions: Support traditional advertising methods (print, radio, outdoor, sponsorships) and digital advertising (Google Ads, paid social campaigns). Monitor ad performance and offer data-driven recommendations. Research & Reporting and Other Duties: Conduct market and audience research to spot trends and opportunities. Prepare regular reports on campaign performance, highlighting successes and areas for improvement. Other duties as required. Qualifications
Bachelor's degree in marketing, communications, or a related field. Two to four years of experience in marketing, including both digital and traditional channels. Arts marketing experience is a plus. Knowledge, Skills, & Abilities
Excellent writing, editing, and proofreading abilities. Strong organizational skills for managing multiple projects and deadlines. Proficiency in social media, email marketing platforms, and CMS. Basic knowledge of SEO, Google Analytics, and paid advertising. Familiarity with design tools like Adobe Creative Suite or Canva. Experience with Patron Manager is a plus. Ability to work independently and collaboratively. USG Core Values
The University System of Georgia comprises 26 institutions of higher education and the System Office. Core values are Integrity, Excellence, Accountability, and Respect. For details on the USG Core Values and Code of Conduct, see the policy manual at the URL: https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct and the Freedom of Expression policy at: https://www.usg.edu/policymanual/section6/C2653. Institutional Values
Clayton State University commits to positive impact by broadening access to education and workforce development. Core values are adaptability, collaboration, excellence, integrity, and people-centered. Details are available at the Clayton State strategic plan and policies pages: https://www.clayton.edu/strategic-plan/mission-vision-values and https://www.clayton.edu/human-resources/current-employees/resources-policies. Conditions of Employment
Offers of employment are contingent upon background checks, credential verification, and, if applicable, a satisfactory credit check. A pre-employment drug and alcohol screening may be required. Potential conflicts of interest must be disclosed. Offers are subject to applicable federal and state laws and the BOR/USG policies, available for review upon request. Equal Employment Opportunity
Clayton State University is an equal opportunity employer. It recruits and hires without regard to race, color, national or ethnical origin, age, disability, gender, religion, sexual orientation, gender identity, or veteran status, in compliance with applicable laws. For questions, contact the Office of Human Resources at (678) 466-4230. Disability accommodations are available through the Disability Resource Center at (678) 466-5445. Clery Disclosure
This position may be considered a Campus Security Authority (CSA) under the Clery Act, with duties to report crimes as defined by Clery.
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Job Title: Marketing Coordinator Location: Clayton State University (Morrow, GA) Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 291313 Clayton State University is located in Morrow, Georgia, about 15 miles southeast of downtown Atlanta. The university provides an adaptable, collaborative environment that supports professional and personal development. It is committed to broadening access to high-quality education and workforce development, enrolling over 5,500 students in campus and online programs. The main campus spans 214 acres near a lake, with recognitions as a Top Workplace by the Atlanta Journal-Constitution and inclusion in the Chronicle of Higher Education’s 2017 Great Colleges to Work For list. Job Summary: The Marketing Coordinator helps plan, create, and execute a variety of marketing initiatives—traditional and digital—to promote Spivey Hall’s brand, performances, and educational and community engagement initiatives. The role combines event promotion, print advertising, and community outreach with digital strategies, including social media, email campaigns, SEO, and paid online advertising. The ideal candidate is a creative storyteller and meticulous project manager, thriving in a dynamic, artistic, and collaborative setting. Responsibilities
Campaign Planning & Execution: Assist in developing, scheduling, and rolling out integrated marketing campaigns across print, digital, and event channels. Maintain the marketing calendar to ensure deadlines and deliverables are met. Work with teams and vendors to produce creative materials for campaigns, including flyers, brochures, digital ads, and videos. Content Creation & Management: Draft, revise, and proofread content for websites, newsletters, press releases, and social media. Update (WordPress) website content via CMS, focusing on SEO best practices. Coordinate photography, videography, and design projects. Social Media Management: Develop and manage a content calendar across platforms like Facebook, Instagram, LinkedIn, and YouTube. Create engaging posts, monitor and respond to audience interaction, and adjust strategies based on performance metrics. Email Marketing: Build and distribute segmented campaigns to promote events, news, and special offers. Personalize content for distinct audience groups and analyze campaign metrics for ongoing improvement. Advertising & Promotions: Support traditional advertising methods (print, radio, outdoor, sponsorships) and digital advertising (Google Ads, paid social campaigns). Monitor ad performance and offer data-driven recommendations. Research & Reporting and Other Duties: Conduct market and audience research to spot trends and opportunities. Prepare regular reports on campaign performance, highlighting successes and areas for improvement. Other duties as required. Qualifications
Bachelor's degree in marketing, communications, or a related field. Two to four years of experience in marketing, including both digital and traditional channels. Arts marketing experience is a plus. Knowledge, Skills, & Abilities
Excellent writing, editing, and proofreading abilities. Strong organizational skills for managing multiple projects and deadlines. Proficiency in social media, email marketing platforms, and CMS. Basic knowledge of SEO, Google Analytics, and paid advertising. Familiarity with design tools like Adobe Creative Suite or Canva. Experience with Patron Manager is a plus. Ability to work independently and collaboratively. USG Core Values
The University System of Georgia comprises 26 institutions of higher education and the System Office. Core values are Integrity, Excellence, Accountability, and Respect. For details on the USG Core Values and Code of Conduct, see the policy manual at the URL: https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct and the Freedom of Expression policy at: https://www.usg.edu/policymanual/section6/C2653. Institutional Values
Clayton State University commits to positive impact by broadening access to education and workforce development. Core values are adaptability, collaboration, excellence, integrity, and people-centered. Details are available at the Clayton State strategic plan and policies pages: https://www.clayton.edu/strategic-plan/mission-vision-values and https://www.clayton.edu/human-resources/current-employees/resources-policies. Conditions of Employment
Offers of employment are contingent upon background checks, credential verification, and, if applicable, a satisfactory credit check. A pre-employment drug and alcohol screening may be required. Potential conflicts of interest must be disclosed. Offers are subject to applicable federal and state laws and the BOR/USG policies, available for review upon request. Equal Employment Opportunity
Clayton State University is an equal opportunity employer. It recruits and hires without regard to race, color, national or ethnical origin, age, disability, gender, religion, sexual orientation, gender identity, or veteran status, in compliance with applicable laws. For questions, contact the Office of Human Resources at (678) 466-4230. Disability accommodations are available through the Disability Resource Center at (678) 466-5445. Clery Disclosure
This position may be considered a Campus Security Authority (CSA) under the Clery Act, with duties to report crimes as defined by Clery.
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