Resolute Digital, a Weber Shandwick Company
Account Director, Influencer Strategy
Resolute Digital, a Weber Shandwick Company, Los Angeles, California, United States, 90079
Freelance Vice President, Influencer Strategy
Weber Shandwick’s Boston office is seeking a Senior Associate, Social & Influencer Strategy, Health to join our team of energetic, multi-faceted social strategists and storytellers.
The ideal candidate will have a passion for healthcare innovation and telling brand stories across online platforms, with previous experience in client management, a foundation of social media and influencer strategy development, and a desire to partner with healthcare companies. The candidate will have the ability to successfully collaborate and thrive in a fast‑paced environment, with responsibility across all aspects of the work we do – from helping to build influencer strategies to concepting social posts – working closely with team members at all levels to ensure flawless strategic execution of the client business objectives.
What We’re Looking For
Experience collaborating with senior strategists and account leads to execute social media & influencer programs, analyze performance and identify opportunities.
Demonstrated self‑starters who work well within a highly collaborative, multi‑disciplinary team to deliver client success.
Commitment to developing a strong understanding of client businesses and audiences, representing client interests throughout development of projects.
Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations.
Play a role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best‑in‑class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis.
Experience supporting digital strategy development, creative ideation and providing thoughtful recommendations for digital content.
Ability to draft and manage cross‑functional team briefs, independently partnering with creative, paid, and media relations team members on digital projects and collaborating on integrated deliverables.
Coach and develop junior staff.
Responsibilities
Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi‑platform campaigns that drive meaningful results.
Provide proactive counsel and thought leadership to internal team members and clients. Ensuring they are current with the latest industry shifts and how it impacts their business.
Elevate and develop a team of multi‑hyphenate team members that fosters a challenger mindset. Pushing to continue to elevate the skill sets and ambitions of each individual/team.
Adept at driving and growing business through internal and external relationships. Understanding key business challenges to drive proactive solutions. Must have been an integral driver on new business growth.
Build cross‑functional social influencer strategies to align efforts and priorities and develop strategic outputs with little oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media.
Provide strong counsel to clients and colleagues on social/digital/influencer best practices.
Play a key role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best‑in‑class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis.
Collaborate effectively with inter‑agency teams to develop holistic plans and fully integrated strategies for our clients.
Grow, mentor and develop junior team members.
Experience directly managing and performance championship of staff or team.
Opportunity to lead a section of a large brand portfolio.
Qualifications
12+ years of experience, preferably within an agency environment.
Strong understanding of the overall media and social landscape, with an emphasis on digital experience.
Must have strong written and verbal communication skills. Comfort level presenting to all levels of stakeholders. External thought leadership and panel experience is an asset.
Deep expertise in orchestrating influencer programs. Be able to get in the weeds, but also develop strategic integrated counsel.
Extensive knowledge of creating data informed narrative storytelling across owned, influencer, paid, and search.
Strong knowledge of social platforms, including paid amplification and campaign optimization.
Familiarity with a broad set of social, media and influencer analytics tools.
Detail‑oriented, multi‑tasker with excellent time‑management skills.
Strong written, verbal communication, negotiation and presentation skills.
Experience leading a team and a previous people manager is a must.
Benefits
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Salary Range Salary range: $110.00 – $110.00
Equal Opportunity Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
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The ideal candidate will have a passion for healthcare innovation and telling brand stories across online platforms, with previous experience in client management, a foundation of social media and influencer strategy development, and a desire to partner with healthcare companies. The candidate will have the ability to successfully collaborate and thrive in a fast‑paced environment, with responsibility across all aspects of the work we do – from helping to build influencer strategies to concepting social posts – working closely with team members at all levels to ensure flawless strategic execution of the client business objectives.
What We’re Looking For
Experience collaborating with senior strategists and account leads to execute social media & influencer programs, analyze performance and identify opportunities.
Demonstrated self‑starters who work well within a highly collaborative, multi‑disciplinary team to deliver client success.
Commitment to developing a strong understanding of client businesses and audiences, representing client interests throughout development of projects.
Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations.
Play a role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best‑in‑class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis.
Experience supporting digital strategy development, creative ideation and providing thoughtful recommendations for digital content.
Ability to draft and manage cross‑functional team briefs, independently partnering with creative, paid, and media relations team members on digital projects and collaborating on integrated deliverables.
Coach and develop junior staff.
Responsibilities
Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi‑platform campaigns that drive meaningful results.
Provide proactive counsel and thought leadership to internal team members and clients. Ensuring they are current with the latest industry shifts and how it impacts their business.
Elevate and develop a team of multi‑hyphenate team members that fosters a challenger mindset. Pushing to continue to elevate the skill sets and ambitions of each individual/team.
Adept at driving and growing business through internal and external relationships. Understanding key business challenges to drive proactive solutions. Must have been an integral driver on new business growth.
Build cross‑functional social influencer strategies to align efforts and priorities and develop strategic outputs with little oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media.
Provide strong counsel to clients and colleagues on social/digital/influencer best practices.
Play a key role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best‑in‑class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis.
Collaborate effectively with inter‑agency teams to develop holistic plans and fully integrated strategies for our clients.
Grow, mentor and develop junior team members.
Experience directly managing and performance championship of staff or team.
Opportunity to lead a section of a large brand portfolio.
Qualifications
12+ years of experience, preferably within an agency environment.
Strong understanding of the overall media and social landscape, with an emphasis on digital experience.
Must have strong written and verbal communication skills. Comfort level presenting to all levels of stakeholders. External thought leadership and panel experience is an asset.
Deep expertise in orchestrating influencer programs. Be able to get in the weeds, but also develop strategic integrated counsel.
Extensive knowledge of creating data informed narrative storytelling across owned, influencer, paid, and search.
Strong knowledge of social platforms, including paid amplification and campaign optimization.
Familiarity with a broad set of social, media and influencer analytics tools.
Detail‑oriented, multi‑tasker with excellent time‑management skills.
Strong written, verbal communication, negotiation and presentation skills.
Experience leading a team and a previous people manager is a must.
Benefits
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Salary Range Salary range: $110.00 – $110.00
Equal Opportunity Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr