SAP Americas, Inc.
Go-to-Market (GTM) Lead – SAP BTP Cross
SAP Americas, Inc., Newport Beach, California, us, 92659
Overview
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. Job Title: Go-to-Market (GTM) Lead – SAP BTP Cross Location: SAP Office, Newport Beach, California Role Summary
We are seeking a dynamic and strategic Sales GTM Lead to drive the adoption and growth of SAP Business Technology Platform (BTP) within the Corporate customer segment. This role is pivotal in shaping and executing the go-to-market strategy for SAP BTP in the Corporate segment, with a strong emphasis on scale, partner ecosystem engagement, and Platform-as-a-Service (PaaS) innovation. You will lead go-to-market and execution strategy across key sub-solutions within SAP BTP (e.g. Integration Suite, Build, Custom AI, Data Management, Automation). This role balances market-facing execution with internal product alignment to ensure each sub-solution grows impactfully and supports the broader platform strategy. Responsibilities
LoB Engagement & Alignment: Build trusted relationships with LoB leaders and product teams to embed BTP capabilities into solution roadmaps, value propositions, and GTM motions. Platform Advocacy: Evangelize the strategic role of BTP as the unifying layer for data, integration, extensibility, and analytics across SAP’s portfolio. Sales Enablement: Partner with LoBs to develop sales plays, messaging, and enablement assets that position BTP as a value multiplier within their respective domains. Internal Influence: Navigate complex organizational structures to align priorities, secure buy-in, and drive cross-functional collaboration. Representation & Collaboration: Act as the voice of BTP within LoB forums, steering committees, and strategic initiatives—ensuring consistent representation and advocacy. Adoption Acceleration: Identify and activate high-impact use cases, reference architectures, and customer success stories that showcase BTP’s value across LoBs. Ability to hit all relevant KPIs (bookings, revenue, pipeline, win-rates, churn, adoption, etc.) Pipeline ownership: Structure the GTM strategy, define demand and sales players, and collaborate with sales, marketing, partnerships, CSM and digital hubs to boost pipeline; manage Industry Led Motions and cross-sell of AI & BDC across Cloud ERP within your LoB. Adoption: Focus on long-term ARR growth over upfront bookings and work with CS&D to ensure clients become strong SAP advocates. Elevate the customer experience: product knowledge with CxO insights, compelling demos, and End-to-End Business Suite thinking to improve LoB performance. Know your clients, prospects, partners and competitors: engage at CXO level, understand the competitive landscape, and build strong relationships with the alliance/partner ecosystem to expand GtM and win together. Deliver executive-level insights and dashboards for solution health and market traction; define and monitor execution plans across regions and remove barriers to scale. Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in ERP software, SAP now leads in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with a large global presence, we are purpose-driven and future-focused, with a collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. We believe we are made stronger by the unique capabilities each person brings, and we invest in our employees to inspire confidence and help everyone realize their full potential. We are committed to unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities. If you need accommodation or special assistance to navigate our website or complete your application, please email Recruiting Operations Team. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. Compensation Range Transparency
SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 194,100 – 411,600 (USD). The actual amount offered will be within that range, dependent upon education, skills, experience, scope of the role, location, and other factors as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference SAP North America Benefits for details. AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process. Requisition ID: 437753 | Work Area: Sales Support | Expected Travel: 0 – 30% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid Requisition ID: 437753 Posted Date: Oct 8, 2025 Location: Newport Beach, CA
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We help the world run better
At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. Job Title: Go-to-Market (GTM) Lead – SAP BTP Cross Location: SAP Office, Newport Beach, California Role Summary
We are seeking a dynamic and strategic Sales GTM Lead to drive the adoption and growth of SAP Business Technology Platform (BTP) within the Corporate customer segment. This role is pivotal in shaping and executing the go-to-market strategy for SAP BTP in the Corporate segment, with a strong emphasis on scale, partner ecosystem engagement, and Platform-as-a-Service (PaaS) innovation. You will lead go-to-market and execution strategy across key sub-solutions within SAP BTP (e.g. Integration Suite, Build, Custom AI, Data Management, Automation). This role balances market-facing execution with internal product alignment to ensure each sub-solution grows impactfully and supports the broader platform strategy. Responsibilities
LoB Engagement & Alignment: Build trusted relationships with LoB leaders and product teams to embed BTP capabilities into solution roadmaps, value propositions, and GTM motions. Platform Advocacy: Evangelize the strategic role of BTP as the unifying layer for data, integration, extensibility, and analytics across SAP’s portfolio. Sales Enablement: Partner with LoBs to develop sales plays, messaging, and enablement assets that position BTP as a value multiplier within their respective domains. Internal Influence: Navigate complex organizational structures to align priorities, secure buy-in, and drive cross-functional collaboration. Representation & Collaboration: Act as the voice of BTP within LoB forums, steering committees, and strategic initiatives—ensuring consistent representation and advocacy. Adoption Acceleration: Identify and activate high-impact use cases, reference architectures, and customer success stories that showcase BTP’s value across LoBs. Ability to hit all relevant KPIs (bookings, revenue, pipeline, win-rates, churn, adoption, etc.) Pipeline ownership: Structure the GTM strategy, define demand and sales players, and collaborate with sales, marketing, partnerships, CSM and digital hubs to boost pipeline; manage Industry Led Motions and cross-sell of AI & BDC across Cloud ERP within your LoB. Adoption: Focus on long-term ARR growth over upfront bookings and work with CS&D to ensure clients become strong SAP advocates. Elevate the customer experience: product knowledge with CxO insights, compelling demos, and End-to-End Business Suite thinking to improve LoB performance. Know your clients, prospects, partners and competitors: engage at CXO level, understand the competitive landscape, and build strong relationships with the alliance/partner ecosystem to expand GtM and win together. Deliver executive-level insights and dashboards for solution health and market traction; define and monitor execution plans across regions and remove barriers to scale. Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in ERP software, SAP now leads in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with a large global presence, we are purpose-driven and future-focused, with a collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. We believe we are made stronger by the unique capabilities each person brings, and we invest in our employees to inspire confidence and help everyone realize their full potential. We are committed to unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities. If you need accommodation or special assistance to navigate our website or complete your application, please email Recruiting Operations Team. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. Compensation Range Transparency
SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 194,100 – 411,600 (USD). The actual amount offered will be within that range, dependent upon education, skills, experience, scope of the role, location, and other factors as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference SAP North America Benefits for details. AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process. Requisition ID: 437753 | Work Area: Sales Support | Expected Travel: 0 – 30% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid Requisition ID: 437753 Posted Date: Oct 8, 2025 Location: Newport Beach, CA
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