Razorfish
Social Content Creator for Luxury Brands (Freelance)
Razorfish, New York, New York, us, 10261
Overview
We’re looking for a Social Media Content Creator & Strategist to join our 80+ person Social Strategy discipline within our fast-growing Consumer & Content Experience practice. This role is for someone who gets fashion and beauty. You have a pulse on what’s trending and you know how to translate that cultural momentum into content that’s bold, relevant, and brand-right. Whether it’s quiet luxury, cottagecore, or a “how to style your look under $100,” you don’t just spot trends, you shape them. You’ll collaborate with the teams to concept and create social-first content for a major retail brand, helping them show up with style, voice, and credibility across TikTok, Instagram, YouTube, and beyond.
Company: Razorfish
Responsibilities
Trend Spotting & Ideation: Stay ahead of fashion, beauty, and cultural trends. Monitor creator content, hashtags, and seasonal shifts to spark ideas that resonate with the retail brand’s audience.
Content Creation: Collaborate with the creative, social, and marketing teams to produce thumb-stopping high-fidelity content, prioritizing short-form video for TikTok, Instagram Reels, and Stories.
Social Strategy: Develop organic and paid social strategies, and lead content planning across social channels. This includes developing monthly, tentpole and ad-hoc content briefs.
Video Creation & Editing: Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, color correction, and sound design.
Creative Execution: Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms.
On-Camera Hosting: Be comfortable stepping in front of the camera as a brand personality. You’ll be the face of certain videos, delivering trend-based or style-led content with confidence and charm.
Community Engagement: Actively engage with followers across platforms, replying to comments, amplifying creator content, and building meaningful relationships that reflect the brand’s personality and values.
Innovative Thinking: Speak the language of the internet. Remix trends in a way that’s authentic to the brand, and bring fresh ideas that stand out in a crowded feed.
Qualifications
Content Expertise: A strong aesthetic sense. You know what looks good in-feed, on Reels, and across Stories—and how to tailor it for each platform.
Platform Savvy: In-depth knowledge of TikTok, Instagram, Facebook, and YouTube content strategies and styles, with a focus on short-form video.
Creative Tools Mastery: Expertise in editing tools (e.g., Adobe Premiere, Final Cut Pro, CapCut) and familiarity with production equipment (e.g., ring lights, tripods, backdrops).
Audience-First Mindset: You see comments as content opportunities and know how to foster authentic dialogue that deepens brand connection.
Communication Skills: Excellent verbal and written communication to clearly articulate creative direction and workflows.
Retail & Style Knowledge: Understanding of how fashion and beauty connect to real people’s lives.
Time Management: Ability to juggle multiple tasks, meet tight deadlines, and adapt quickly in a fast-paced environment.
Requirements
5+ years in a creator, influencer, or brand content role (in-house or agency)
A portfolio or active feed showcasing short-form, trend-driven video work (especially in fashion, beauty, or lifestyle)
Expert understanding of major social platforms, their formats and features—especially TikTok and Instagram
Experience publishing content flawlessly and managing complex content calendars
Ability to use insights and data to inform content planning, content mix and post timing
Strong video editing and graphic design skills (CapCut, Adobe Premiere, Photoshop, Illustrator)
Additional Information
The Power of One starts with our people. We offer wellness and benefits, including:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance for Adoption, Surrogacy and Fertility
Monetary assistance for pet adoption
Employee Assistance Programs and Health/Wellness reimbursements
Tuition Assistance
Flexible paid time off and holidays
Matching Gifts programs
Flexible working arrangements
Work Your World program (Publicis Groupe) with potential office access abroad
Business Resource Groups supporting multiple affinities
The benefits are available to eligible U.S. based employees and are governed by plan documents. Razorfish is an Equal Opportunity Employer. If you require accommodation or assistance with the application process, please contact USMSTACompliance@publicis.com. All information will be kept confidential according to EEO guidelines.
Compensation & Employment Details Compensation Range: $84,200 - $125,925 annually. This range reflects the Company’s current estimate and may change. Temporary roles may participate in freelancer/temporary medical plans and 401(k) where applicable. For regular roles, medical, dental, vision, disability, 401k, and PTO are offered.
Job Information
Seniority level: Not Applicable
Employment type: Temporary
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Advertising Services
#J-18808-Ljbffr
We’re looking for a Social Media Content Creator & Strategist to join our 80+ person Social Strategy discipline within our fast-growing Consumer & Content Experience practice. This role is for someone who gets fashion and beauty. You have a pulse on what’s trending and you know how to translate that cultural momentum into content that’s bold, relevant, and brand-right. Whether it’s quiet luxury, cottagecore, or a “how to style your look under $100,” you don’t just spot trends, you shape them. You’ll collaborate with the teams to concept and create social-first content for a major retail brand, helping them show up with style, voice, and credibility across TikTok, Instagram, YouTube, and beyond.
Company: Razorfish
Responsibilities
Trend Spotting & Ideation: Stay ahead of fashion, beauty, and cultural trends. Monitor creator content, hashtags, and seasonal shifts to spark ideas that resonate with the retail brand’s audience.
Content Creation: Collaborate with the creative, social, and marketing teams to produce thumb-stopping high-fidelity content, prioritizing short-form video for TikTok, Instagram Reels, and Stories.
Social Strategy: Develop organic and paid social strategies, and lead content planning across social channels. This includes developing monthly, tentpole and ad-hoc content briefs.
Video Creation & Editing: Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, color correction, and sound design.
Creative Execution: Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms.
On-Camera Hosting: Be comfortable stepping in front of the camera as a brand personality. You’ll be the face of certain videos, delivering trend-based or style-led content with confidence and charm.
Community Engagement: Actively engage with followers across platforms, replying to comments, amplifying creator content, and building meaningful relationships that reflect the brand’s personality and values.
Innovative Thinking: Speak the language of the internet. Remix trends in a way that’s authentic to the brand, and bring fresh ideas that stand out in a crowded feed.
Qualifications
Content Expertise: A strong aesthetic sense. You know what looks good in-feed, on Reels, and across Stories—and how to tailor it for each platform.
Platform Savvy: In-depth knowledge of TikTok, Instagram, Facebook, and YouTube content strategies and styles, with a focus on short-form video.
Creative Tools Mastery: Expertise in editing tools (e.g., Adobe Premiere, Final Cut Pro, CapCut) and familiarity with production equipment (e.g., ring lights, tripods, backdrops).
Audience-First Mindset: You see comments as content opportunities and know how to foster authentic dialogue that deepens brand connection.
Communication Skills: Excellent verbal and written communication to clearly articulate creative direction and workflows.
Retail & Style Knowledge: Understanding of how fashion and beauty connect to real people’s lives.
Time Management: Ability to juggle multiple tasks, meet tight deadlines, and adapt quickly in a fast-paced environment.
Requirements
5+ years in a creator, influencer, or brand content role (in-house or agency)
A portfolio or active feed showcasing short-form, trend-driven video work (especially in fashion, beauty, or lifestyle)
Expert understanding of major social platforms, their formats and features—especially TikTok and Instagram
Experience publishing content flawlessly and managing complex content calendars
Ability to use insights and data to inform content planning, content mix and post timing
Strong video editing and graphic design skills (CapCut, Adobe Premiere, Photoshop, Illustrator)
Additional Information
The Power of One starts with our people. We offer wellness and benefits, including:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance for Adoption, Surrogacy and Fertility
Monetary assistance for pet adoption
Employee Assistance Programs and Health/Wellness reimbursements
Tuition Assistance
Flexible paid time off and holidays
Matching Gifts programs
Flexible working arrangements
Work Your World program (Publicis Groupe) with potential office access abroad
Business Resource Groups supporting multiple affinities
The benefits are available to eligible U.S. based employees and are governed by plan documents. Razorfish is an Equal Opportunity Employer. If you require accommodation or assistance with the application process, please contact USMSTACompliance@publicis.com. All information will be kept confidential according to EEO guidelines.
Compensation & Employment Details Compensation Range: $84,200 - $125,925 annually. This range reflects the Company’s current estimate and may change. Temporary roles may participate in freelancer/temporary medical plans and 401(k) where applicable. For regular roles, medical, dental, vision, disability, 401k, and PTO are offered.
Job Information
Seniority level: Not Applicable
Employment type: Temporary
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Advertising Services
#J-18808-Ljbffr