Bob's Discount Furniture
Director, Growth Strategy & Insights - HYBRID / REMOTE
Bob's Discount Furniture, Manchester, Connecticut, us, 06040
Director, Growth Strategy & Insights - HYBRID / REMOTE
Join to apply for the
Director, Growth Strategy & Insights - HYBRID / REMOTE
role at
Bob's Discount Furniture The CGO team stewards the insight development critical to Bob’s growth strategy, combining deep understanding of consumers and competitors with go-to-market acumen to challenge, improve, and facilitate prioritization of the growth agenda. The Director, Growth Strategy & Insights will be our go-to expert on consumer behaviors and preferences (across physical and digital channels) and a trusted advisor on strategic choices that leverage those insights. Reporting to the Chief Growth Officer (CGO), this leader will be a core member of a management team that oversees the Marketing and Ecommerce functions, while collaborating with the Retail organization and other cross-functional partners. Success is measured by sales growth (overall and comp stores), customer acquisition, customer lifetime value, and go-to-market effectiveness/efficiency. The Director, Growth Strategy & Insights will own and innovate a diverse set of tools, datasets, and partnerships to deliver the insights required to optimize our growth strategy across the enterprise. Key elements of the insights engine are: (1) growth investment prioritization inputs; (2) brand, marketing, and media analytics; (3) web/e-commerce analytics. Specific responsibilities are clustered within these areas as detailed below. Responsibilities
Growth investment prioritization inputs: U.S. (national) market insights: total addressable market (size, growth); market share (traffic, sales); market segmentation (price, channel, sub-category, etc.). Market-level insights: regional demand trends (size, growth); DMA-level share (traffic, sales); existing vs. new market growth potential and economics; local competitive dynamics. Competitive insights: market share trends (across geographies); competitive benchmarking (marketing/messaging, assortment, go-to-market tactics). Consumer insights: consumer segmentation (total market, Bob’s); consumer panel data/analytics (credit card panels and similar). Business case development / ROI analysis on alternative investments (e.g., new vs. existing markets; working vs. non-working media spend; insourcing vs. partnerships). Brand, marketing, and media analytics: Brand health / brand tracker [quantitative, longitudinal]. Attitudes & usage studies [quantitative]. Qualitative consumer research (brand perceptions, product feedback, concept testing, etc.). Creative testing [quantitative & qualitative]. Media mix modeling/analysis (in-house work + agency/vendor partnership). Web / e-commerce analytics: Traffic sources (week-to-week monitoring, longer-term planning). Funnel metrics and modeling (page views, ATC, CVR, etc.). A/B testing: prioritization, setup, execution, interpretation of results, partnering to implement winning solutions. Tag management / tracking (Google Tag Manager). Oversight of data engineering work (with Business Intelligence / IT partners). The majority of the CGO team operates in a hybrid setup, with 1-2 days per week in the home office (Manchester, CT) and otherwise remote. For the right candidate, this role could be designated as remote, but we expect 2-4 days of in-office work per month due to the highly collaborative nature of the role. There will be quarterly travel within the U.S. for market visits, agency meetings, focus groups, and other field-based research. What You’ll Bring To Bob’s
At Bob’s Discount Furniture, we value the unique skills and experiences that each candidate brings. Success in this role is driven by a combination of technical expertise, problem-solving abilities, behavioral and leadership skills, and customer focus. If you thrive in a dynamic environment and enjoy leveraging your skills to make an impact, this is the perfect opportunity for you! Key Skills For Success
To excel in this role, you will need to demonstrate strengths in the following skill areas: Core Competencies & Expertise
Leadership Problem-solving & decision-making: Aptitude for translating complex insights into actionable strategies that improve sales growth, customer acquisition, and lifetime value. Strategic influence & cross-functional leadership: Ability to partner with senior leaders across functions (particularly Marketing, Ecommerce, and Retail) to drive data-informed decisions. Innovation & continuous improvement: Leading the evolution of analytical tools, methodologies, and partnerships to enhance the organization’s competitive advantage. Team leadership & development: Coaching and developing analytical talent in a lean team environment while effectively managing external vendor relationships. Technical Data analytics & consumer insights: Expertise in synthesizing data from multiple sources (market trends, competitive intelligence, consumer research, web analytics) to inform strategic decision-making. Go-to-market strategy & performance measurement: Ability to assess marketing, brand, and e-commerce performance using advanced analytics. Financial & ROI analysis: Strong business case development skills, including evaluating growth investments, marketing efficiency, and market expansion strategies. Digital & e-commerce analytics: Proficiency in tracking and interpreting digital performance metrics. Who We Are
At Bob’s, we have fun, we love what we do, and we’re growing fast! As one of the leading omni-channel furniture retailers in the country with over 200 stores, we’re committed to creating a workplace that values skills-based hiring, diverse perspectives, and an inclusive culture where everyone can thrive. How We Will Support Your Success
We know you have many choices when it comes to your career. At Bob’s, we invest in your growth, well-being, and career advancement. Benefits & Perks
Competitive Medical, Dental, and Vision Insurance Generous paid time off, including vacation, personal days, sick leave, holidays, and your birthday! 401(k) Profit Sharing Plan with a generous company match Pet Insurance and employer-paid Life Insurance options Professional Development: Tuition reimbursement, on-demand learning, and career progression pathways Employee Discount starting on Day 1, plus exclusive partner discounts And so much more! Minimum Qualifications
Bachelor’s degree 10+ years of experience in strategic, analytical roles within commercial functions Background in B2C/retail or SMB-oriented B2B environments serving large customer bases Consulting or agency experience preferred, especially in service-oriented functions Proven managerial experience with the ability to lead and develop a lean team Strong interest in attracting, mentoring, and growing top analytical talent Advanced experience with Excel. Power BI preferred as well Comfortable working with and influencing senior leadership across the organization Diversity is a Core Value at Bob’s At Bob’s Discount Furniture, we want you to feel at home. We are committed to creating a place as diverse as the communities we serve. Expected Base Pay Not Including Potential Commissions, Incentive, Bonus, etc. Opportunities: 154-194k base salary + bonus target Equal Opportunity Employer It is policy of Bob’s Discount Furniture, Inc., to provide equal employment opportunity to all employees and applicants for employment. No person shall be discriminated against or harassed because of race, religion, color, sex, age, national origin, disability, pregnancy, citizenship, veteran or military status, or any other protected status in accordance with federal, state or local law. Accessibility Contact If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact talentacquistionteam@mybobs.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
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Join to apply for the
Director, Growth Strategy & Insights - HYBRID / REMOTE
role at
Bob's Discount Furniture The CGO team stewards the insight development critical to Bob’s growth strategy, combining deep understanding of consumers and competitors with go-to-market acumen to challenge, improve, and facilitate prioritization of the growth agenda. The Director, Growth Strategy & Insights will be our go-to expert on consumer behaviors and preferences (across physical and digital channels) and a trusted advisor on strategic choices that leverage those insights. Reporting to the Chief Growth Officer (CGO), this leader will be a core member of a management team that oversees the Marketing and Ecommerce functions, while collaborating with the Retail organization and other cross-functional partners. Success is measured by sales growth (overall and comp stores), customer acquisition, customer lifetime value, and go-to-market effectiveness/efficiency. The Director, Growth Strategy & Insights will own and innovate a diverse set of tools, datasets, and partnerships to deliver the insights required to optimize our growth strategy across the enterprise. Key elements of the insights engine are: (1) growth investment prioritization inputs; (2) brand, marketing, and media analytics; (3) web/e-commerce analytics. Specific responsibilities are clustered within these areas as detailed below. Responsibilities
Growth investment prioritization inputs: U.S. (national) market insights: total addressable market (size, growth); market share (traffic, sales); market segmentation (price, channel, sub-category, etc.). Market-level insights: regional demand trends (size, growth); DMA-level share (traffic, sales); existing vs. new market growth potential and economics; local competitive dynamics. Competitive insights: market share trends (across geographies); competitive benchmarking (marketing/messaging, assortment, go-to-market tactics). Consumer insights: consumer segmentation (total market, Bob’s); consumer panel data/analytics (credit card panels and similar). Business case development / ROI analysis on alternative investments (e.g., new vs. existing markets; working vs. non-working media spend; insourcing vs. partnerships). Brand, marketing, and media analytics: Brand health / brand tracker [quantitative, longitudinal]. Attitudes & usage studies [quantitative]. Qualitative consumer research (brand perceptions, product feedback, concept testing, etc.). Creative testing [quantitative & qualitative]. Media mix modeling/analysis (in-house work + agency/vendor partnership). Web / e-commerce analytics: Traffic sources (week-to-week monitoring, longer-term planning). Funnel metrics and modeling (page views, ATC, CVR, etc.). A/B testing: prioritization, setup, execution, interpretation of results, partnering to implement winning solutions. Tag management / tracking (Google Tag Manager). Oversight of data engineering work (with Business Intelligence / IT partners). The majority of the CGO team operates in a hybrid setup, with 1-2 days per week in the home office (Manchester, CT) and otherwise remote. For the right candidate, this role could be designated as remote, but we expect 2-4 days of in-office work per month due to the highly collaborative nature of the role. There will be quarterly travel within the U.S. for market visits, agency meetings, focus groups, and other field-based research. What You’ll Bring To Bob’s
At Bob’s Discount Furniture, we value the unique skills and experiences that each candidate brings. Success in this role is driven by a combination of technical expertise, problem-solving abilities, behavioral and leadership skills, and customer focus. If you thrive in a dynamic environment and enjoy leveraging your skills to make an impact, this is the perfect opportunity for you! Key Skills For Success
To excel in this role, you will need to demonstrate strengths in the following skill areas: Core Competencies & Expertise
Leadership Problem-solving & decision-making: Aptitude for translating complex insights into actionable strategies that improve sales growth, customer acquisition, and lifetime value. Strategic influence & cross-functional leadership: Ability to partner with senior leaders across functions (particularly Marketing, Ecommerce, and Retail) to drive data-informed decisions. Innovation & continuous improvement: Leading the evolution of analytical tools, methodologies, and partnerships to enhance the organization’s competitive advantage. Team leadership & development: Coaching and developing analytical talent in a lean team environment while effectively managing external vendor relationships. Technical Data analytics & consumer insights: Expertise in synthesizing data from multiple sources (market trends, competitive intelligence, consumer research, web analytics) to inform strategic decision-making. Go-to-market strategy & performance measurement: Ability to assess marketing, brand, and e-commerce performance using advanced analytics. Financial & ROI analysis: Strong business case development skills, including evaluating growth investments, marketing efficiency, and market expansion strategies. Digital & e-commerce analytics: Proficiency in tracking and interpreting digital performance metrics. Who We Are
At Bob’s, we have fun, we love what we do, and we’re growing fast! As one of the leading omni-channel furniture retailers in the country with over 200 stores, we’re committed to creating a workplace that values skills-based hiring, diverse perspectives, and an inclusive culture where everyone can thrive. How We Will Support Your Success
We know you have many choices when it comes to your career. At Bob’s, we invest in your growth, well-being, and career advancement. Benefits & Perks
Competitive Medical, Dental, and Vision Insurance Generous paid time off, including vacation, personal days, sick leave, holidays, and your birthday! 401(k) Profit Sharing Plan with a generous company match Pet Insurance and employer-paid Life Insurance options Professional Development: Tuition reimbursement, on-demand learning, and career progression pathways Employee Discount starting on Day 1, plus exclusive partner discounts And so much more! Minimum Qualifications
Bachelor’s degree 10+ years of experience in strategic, analytical roles within commercial functions Background in B2C/retail or SMB-oriented B2B environments serving large customer bases Consulting or agency experience preferred, especially in service-oriented functions Proven managerial experience with the ability to lead and develop a lean team Strong interest in attracting, mentoring, and growing top analytical talent Advanced experience with Excel. Power BI preferred as well Comfortable working with and influencing senior leadership across the organization Diversity is a Core Value at Bob’s At Bob’s Discount Furniture, we want you to feel at home. We are committed to creating a place as diverse as the communities we serve. Expected Base Pay Not Including Potential Commissions, Incentive, Bonus, etc. Opportunities: 154-194k base salary + bonus target Equal Opportunity Employer It is policy of Bob’s Discount Furniture, Inc., to provide equal employment opportunity to all employees and applicants for employment. No person shall be discriminated against or harassed because of race, religion, color, sex, age, national origin, disability, pregnancy, citizenship, veteran or military status, or any other protected status in accordance with federal, state or local law. Accessibility Contact If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact talentacquistionteam@mybobs.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
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