Inner Grandma™ is hiring: Marketing Manager in Los Angeles

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Location: Remote (Austin, TX or Minneapolis, MN-based a bonus)

Compensation: $55,000–$60,000 annually

Reports to: Founder

Start Date: Immediate

Employment Type: Full-Time

About Inner Grandma

Inner Grandma is a lifestyle brand with a mission to create a destination for all things “grandma.” We reimagine comfort, creativity, and connection in a spirit of playful nostalgia with curated collections, hands-on experiences, and cozy inspiration to encourage people to slow down and live a little more intentionally.

The brand is preparing for its official launch in January 2026, and this is an exciting opportunity to help build its foundation. Inner Grandma is tapping into a white space in lifestyle and fashion, creating a community-first brand rooted in warmth, creativity, and storytelling. If you’re looking for a role where your ideas matter and your work directly shapes a brand’s growth, this is it.

The Role

The Marketing Manager will lead the day-to-day management and execution of Inner Grandma’s marketing strategy. You’ll translate the strategy into action across paid, owned, and organic channels, ensuring campaigns are on-brand, on-schedule, and delivering measurable results.

An experienced Marketing team is already onboard to provide guidance, support, and mentorship along the way. You’ll have access to senior-level strategy and coaching while owning the execution, coordination, and management required to bring the vision to life. This is both a learning opportunity and a chance to make a visible impact in a fast-growing startup.

We’re looking to fill this role immediately.

What You’ll Do

Campaign & Channel Management

• Execute and optimize marketing campaigns across email, SMS, paid ads, and social media
• Manage Klaviyo flows, segmentation, and automations for email and SMS
• Support setup, optimization, and reporting of Meta, TikTok, and Google Ads campaigns in partnership with advisors and vendors
• Coordinate with design and copywriting partners to deliver assets aligned with the content calendar
• Manage scheduling, posting, and engagement across Instagram, TikTok, Pinterest, and Facebook

Content & Production

• Coordinate lifestyle and product photoshoots, ensuring assets are consistent with brand storytelling and campaign needs
• Capture and curate organic content moments (especially if Austin-based)
• Organize assets and maintain a clean workflow across marketing and e-commerce platforms

Community & Engagement

• Manage ongoing community engagement initiatives across digital and offline channels
• Foster brand loyalty through thoughtful, conversational engagement with customers and followers
• Collaborate with the founder to bring brand activations to life

Performance & Reporting

• Track key metrics including conversion rate, ROAS, list growth, and engagement
• Analyze results and make actionable recommendations for continuous improvement
• Maintain clear progress reports for the founder and advisor to ensure alignment with quarterly goals

About You

• 2–4 years of marketing experience in DTC, fashion, or lifestyle brands
• Hands-on experience with Klaviyo, Meta Ads Manager, Google Ads, and Shopify
• Confident managing both creative and analytical aspects of marketing
• Exceptional organizational skills and the ability to juggle multiple priorities in a fast-paced startup environment
• Detail-oriented and proactive, with strong project management skills
• Creative thinker who understands community-driven marketing
• Austin-based a bonus (to capture content and collaborate in person)

Why This Role Is Unique

You’ll have access to senior-level marketing strategy and mentorship with the autonomy to make real decisions and see them through. This is a chance to learn, grow, and lead within a startup environment where your ideas directly shape brand culture and customer experience. The team behind this brand is highly talented, passionate, and has a history of success.

If you’ve been waiting for the chance to help launch something truly original and you thrive in the space between creativity and execution, we’d love to hear from you.