Exterminating, Inc.
Description
About Us We’re a fast-growing, multi-location home services company specializing in pest control, with 300+ team members and an expanding footprint across multiple regions. Built on strong operational excellence and trusted service, J&J Exterminating is proudly ranked in the Top 100 Pest Control Companies in the nation!
About the Role As our
first marketing leadership hire , you’ll be the architect and executor of our marketing strategy, working closely with leadership to clearly define and communicate brand identity in a competitive, service-driven market. You’ll design and lead an approach that integrates customer acquisition, supports local market expansion, and differentiates our brand in a crowded space.
This is a
hands-on
leadership role. You’ll roll up your sleeves to test different channels of media, launch campaigns, and scale wins — all while shaping our long-term marketing vision and collaborating in daily operations to build processes.
Key Responsibilities
Build and Own the Marketing Function : Design and implement scalable marketing infrastructure, focusing on processes, brand awareness, and clear messaging of brand identity.
Develop an Integrated Strategy : Lead a full-funnel marketing strategy across digital, local field marketing, and partner/affiliate channels. Utilizes different media across all markets.
Lead Generation : Establish and optimize customer acquisition systems that support sales performance across branch locations.
Paid & Organic Channels : manage internal correspondence and communicate with 4th party vendors - paid media (search, social, display), SEO, earned media, email/CRM campaigns, and provide a regular, visible social media presence.
Brand Development : Define and refine our brand identity to increase market awareness, trust, and differentiation in a service-driven market.
Analytics & Reporting : Create marketing dashboards, define KPIs, and track ROI, CAC, LTV, and channel performance of maintained media.
Cross-Functional Collaboration : Work closely with operations, sales, and executive leadership to align marketing efforts with business goals.
Team Building : Hire and manage internal team members and external partners (agencies, freelancers, vendors) as growth allows.
Requirements
Preferred Experience
5+ years of progressive marketing experience, with at least 2–3 years in a leadership or head-of-function role.
Proven success building or scaling marketing in a growing multi-location, service-based, or field-operations-heavy business (e.g., home services, franchise, healthcare, or retail).
Strong grasp of local marketing tactics and how to win in neighborhood-level markets.
Hands-on expertise in digital channels: paid media, SEO, email/CRM, conversion optimization, and social.
Comfortable operating with limited resources — a builder who thrives in ambiguity and can execute while scaling systems.
Experience setting up and working with marketing tech stacks (e.g., Google Ads, Meta, HubSpot/CRM, GA4, etc.).
Data-driven mindset with fluency in CAC, ROI, attribution, and cohort analysis.
Strong communicator, collaborator, and leader who can influence across functions and at all levels.
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About Us We’re a fast-growing, multi-location home services company specializing in pest control, with 300+ team members and an expanding footprint across multiple regions. Built on strong operational excellence and trusted service, J&J Exterminating is proudly ranked in the Top 100 Pest Control Companies in the nation!
About the Role As our
first marketing leadership hire , you’ll be the architect and executor of our marketing strategy, working closely with leadership to clearly define and communicate brand identity in a competitive, service-driven market. You’ll design and lead an approach that integrates customer acquisition, supports local market expansion, and differentiates our brand in a crowded space.
This is a
hands-on
leadership role. You’ll roll up your sleeves to test different channels of media, launch campaigns, and scale wins — all while shaping our long-term marketing vision and collaborating in daily operations to build processes.
Key Responsibilities
Build and Own the Marketing Function : Design and implement scalable marketing infrastructure, focusing on processes, brand awareness, and clear messaging of brand identity.
Develop an Integrated Strategy : Lead a full-funnel marketing strategy across digital, local field marketing, and partner/affiliate channels. Utilizes different media across all markets.
Lead Generation : Establish and optimize customer acquisition systems that support sales performance across branch locations.
Paid & Organic Channels : manage internal correspondence and communicate with 4th party vendors - paid media (search, social, display), SEO, earned media, email/CRM campaigns, and provide a regular, visible social media presence.
Brand Development : Define and refine our brand identity to increase market awareness, trust, and differentiation in a service-driven market.
Analytics & Reporting : Create marketing dashboards, define KPIs, and track ROI, CAC, LTV, and channel performance of maintained media.
Cross-Functional Collaboration : Work closely with operations, sales, and executive leadership to align marketing efforts with business goals.
Team Building : Hire and manage internal team members and external partners (agencies, freelancers, vendors) as growth allows.
Requirements
Preferred Experience
5+ years of progressive marketing experience, with at least 2–3 years in a leadership or head-of-function role.
Proven success building or scaling marketing in a growing multi-location, service-based, or field-operations-heavy business (e.g., home services, franchise, healthcare, or retail).
Strong grasp of local marketing tactics and how to win in neighborhood-level markets.
Hands-on expertise in digital channels: paid media, SEO, email/CRM, conversion optimization, and social.
Comfortable operating with limited resources — a builder who thrives in ambiguity and can execute while scaling systems.
Experience setting up and working with marketing tech stacks (e.g., Google Ads, Meta, HubSpot/CRM, GA4, etc.).
Data-driven mindset with fluency in CAC, ROI, attribution, and cohort analysis.
Strong communicator, collaborator, and leader who can influence across functions and at all levels.
#J-18808-Ljbffr