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National Association of REALTORS®

National Association of REALTORS® is hiring: Senior Marketing Manager in Chicago

National Association of REALTORS®, Chicago, Illinois, United States

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Overview

National Association of REALTORS® (NAR) is seeking a strategic, results-driven Senior Marketing Manager to lead the growth and promotion of its education portfolio encompassing professional credentials, designations, and live courses for members nationwide. This high-impact role will oversee the development and execution of integrated marketing campaigns, revenue-generating programs, and member-focused events that drive enrollment and deepen engagement.

Reporting to the Director of Marketing, this position will collaborate with cross-functional teams across the organization and may manage one or more direct reports. The ideal candidate brings expertise in digital marketing, analytics, event strategy, and revenue generation, along with a passion for empowering NAR members through education.

Responsibilities

  • Drive measurable revenue through strategic marketing initiatives that increase course enrollment and educational product sales.
  • Develop and implement lead generation, upselling, and cross-selling strategies with defined monthly targets and conversion rate optimization goals.
  • Lead multi-channel campaigns that drive enrollment, increase product sales, and grow member lifetime value.
  • Lead creative content development - including messaging, visuals, videos, and social media - to support campaign execution and audience engagement.

Analytics & Campaign Optimization

  • Develop and maintain KPI dashboards tracking CAC, LTV, MQLs, SQLs, ROMI, and channel-specific ROI.
  • Use behavioral segmentation and predictive analytics to forecast trends, identify at-risk audiences, and shape retention strategies.
  • Implement attribution modeling to assess revenue impact by channel and inform marketing budget optimization.
  • Use behavioral data and segmentation to inform strategic marketing decisions, resource allocation, personalize messaging, and accelerate conversions.
  • Execute multivariate testing on website user experience, implementing CRO strategies to increase online course purchases.
  • Design and execute A/B testing protocols for all marketing campaigns, including emails, landing pages, ad creative, and pricing strategies to continuously improve conversion rates.
  • Manage market pilots for new offerings to validate demand before full-scale roll-out and optimize performance.

Event and Campaign Management

  • Oversee digital marketing, content calendars, newsletters, websites, paid media, and social campaigns.
  • Manage paid media strategy and vendor relationships to ensure cost-effective, high-impact results with strong ROAS.
  • Lead the marketing and execution of NAR's education presence at industry events and tradeshows, with established lead capture and engagement goals.
  • Manage production timelines, budgets, and vendor relationships to ensure timely and high-ROI execution.
  • Serve as marketing lead across cross-functional teams and external partners.
  • Mentor junior team members and contractors as applicable.
  • Align marketing activities with NAR's broader strategic goals and member engagement initiatives.
  • Other duties as assigned.

Qualifications

  • 6-8 years of progressive experience in marketing and event management, preferably within a membership-based, nonprofit, or professional development organization.
  • Proven ability to generate revenue through data-informed marketing initiatives with demonstrable ROI.
  • Deep understanding of digital marketing strategies, including SEO, SEM, content, and funnel management.
  • Experience with A/B testing and analytics platforms (e.g., Adobe Analytics, Google Analytics).
  • Strong project management skills; ability to balance long-term strategy with day-to-day execution.
  • Exceptional written and verbal communication skills.
  • Proficiency with marketing platforms (e.g., email automation, CMS, social media schedulers); familiarity with Iterable, Workfront, or CRM tools like Salesforce/HubSpot is a plus.
  • Experience managing budgets, vendors, and/or direct reports.
  • Willingness to travel up to 20% for events and industry meetings.

Compensation

Compensation: $105,000-$140,000, depending on office location.

Organizational Overview

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to approximately 1.5 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing—each year, our members participate in the sale, lease, and management of real estate. Our mission is to empower REALTORS® as they preserve, protect and advance the right to real property for all.

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Marketing
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