Adtalem Global Education
Marketing Analytics Manager
Adtalem Global Education, Chicago, Illinois, United States, 60290
Company Description
About Adtalem Global Education
Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being, and beyond. Through equitable access to education, nurturing environments, and a focus on diversifying the healthcare talent pipeline, Adtalem is building a brighter future for communities and the world.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday), fostering a dynamic and collaborative work environment.
Visit
Adtalem.com
for more information, and follow us on
Twitter
and LinkedIn. Opportunity at a Glance The
Marketing Analytics Manager
will serve as the primary marketing analytics leader for Walden University. This role is responsible for full-funnel marketing analytics, connecting brand performance, media impact, web behavior, CRM engagement, and conversion to business outcomes. Acting as the analytics liaison between the central marketing team and Walden’s leadership, this position requires a strong analytical mindset, data storytelling skills, and knowledge of marketing metrics. The ideal candidate will be fluent in brand measurement, media and web analytics, database marketing, and enrollment KPIs, with excellent communication and project management skills to align analytics with business goals. This is a highly visible role, translating insights into action and guiding the analytics roadmap for Walden’s growth. Key Responsibilities Serve as the primary Analytics & Insights contact for Walden, coordinating research and aligning analytics strategy with institutional goals. Align
Center of Excellence (COE) analytics team
members to prioritize and deliver impactful analytics initiatives. Monitor marketing and media trends, identify anomalies, and flag risks or opportunities early. Lead deep-dive analytics investigations and communicate findings to stakeholders at all levels, including executives. Own measurement strategies for key marketing initiatives and benchmark performance against targets, providing updates. Collaborate with the forecasting team to identify performance drivers and prescribe actions to mitigate risks and leverage opportunities. Integrate data-driven insights, consumer feedback, and research to understand business performance drivers. Create data visualizations and presentations, collaborating with COE teams to improve automation and reporting. Manage multiple projects, partnering with stakeholders to ensure timely delivery of analytics outputs. Qualifications Bachelor’s degree in marketing, business, statistics, or related field; Master’s preferred 5–8 years in marketing analytics, including at least two years in a managerial role Proficiency in SQL for data querying and manipulation Experience with visualization tools like Tableau, Power BI, or Looker Experience with web analytics platforms (Google Analytics, Adobe Analytics) Experience with generative AI platforms and integrating AI into marketing workflows Ability to influence stakeholders and drive strategic outcomes through data Strong communication skills, capable of presenting insights to leadership Experience in matrix organizations and managing priorities Familiarity with marketing automation and CRM systems (Salesforce, Eloqua) Understanding of statistical methods, forecasting, and attribution Ability to synthesize data from multiple sources and report on KPIs Additional Information The expected salary range is $90,000 to $135,000, adjusted based on experience, location, and other factors. Our benefits include health insurance, 401k with match, flexible time off, and paid holidays. For more details, visit
https://careers.adtalem.com/benefits . You may also participate in an annual incentive program based on performance. We are an Equal Opportunity Employer – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
#J-18808-Ljbffr
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday), fostering a dynamic and collaborative work environment.
Visit
Adtalem.com
for more information, and follow us on
and LinkedIn. Opportunity at a Glance The
Marketing Analytics Manager
will serve as the primary marketing analytics leader for Walden University. This role is responsible for full-funnel marketing analytics, connecting brand performance, media impact, web behavior, CRM engagement, and conversion to business outcomes. Acting as the analytics liaison between the central marketing team and Walden’s leadership, this position requires a strong analytical mindset, data storytelling skills, and knowledge of marketing metrics. The ideal candidate will be fluent in brand measurement, media and web analytics, database marketing, and enrollment KPIs, with excellent communication and project management skills to align analytics with business goals. This is a highly visible role, translating insights into action and guiding the analytics roadmap for Walden’s growth. Key Responsibilities Serve as the primary Analytics & Insights contact for Walden, coordinating research and aligning analytics strategy with institutional goals. Align
Center of Excellence (COE) analytics team
members to prioritize and deliver impactful analytics initiatives. Monitor marketing and media trends, identify anomalies, and flag risks or opportunities early. Lead deep-dive analytics investigations and communicate findings to stakeholders at all levels, including executives. Own measurement strategies for key marketing initiatives and benchmark performance against targets, providing updates. Collaborate with the forecasting team to identify performance drivers and prescribe actions to mitigate risks and leverage opportunities. Integrate data-driven insights, consumer feedback, and research to understand business performance drivers. Create data visualizations and presentations, collaborating with COE teams to improve automation and reporting. Manage multiple projects, partnering with stakeholders to ensure timely delivery of analytics outputs. Qualifications Bachelor’s degree in marketing, business, statistics, or related field; Master’s preferred 5–8 years in marketing analytics, including at least two years in a managerial role Proficiency in SQL for data querying and manipulation Experience with visualization tools like Tableau, Power BI, or Looker Experience with web analytics platforms (Google Analytics, Adobe Analytics) Experience with generative AI platforms and integrating AI into marketing workflows Ability to influence stakeholders and drive strategic outcomes through data Strong communication skills, capable of presenting insights to leadership Experience in matrix organizations and managing priorities Familiarity with marketing automation and CRM systems (Salesforce, Eloqua) Understanding of statistical methods, forecasting, and attribution Ability to synthesize data from multiple sources and report on KPIs Additional Information The expected salary range is $90,000 to $135,000, adjusted based on experience, location, and other factors. Our benefits include health insurance, 401k with match, flexible time off, and paid holidays. For more details, visit
https://careers.adtalem.com/benefits . You may also participate in an annual incentive program based on performance. We are an Equal Opportunity Employer – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
#J-18808-Ljbffr