Search and Social Media Specialist

Job Summary: As a Digital Analyst (Paid Media), you will play a crucial role in the execution of cross-platform digital campaigns and strategies. Working in coordination with campaign strategists, the Digital Analysts will own campaign upload and maintenance, create and maintain reports, and develop data-driven insights and optimizations. Key Responsibilities: Develop and implement healthcare focused D2C and HCP campaigns across multiple channels and platforms. Create and implement tracking and tagging elements across varying campaign assets. Manage multiple client budgets across multiple service lines, channels and platforms with tight leniency. Collaborate with strategic leads to develop strategies when building out campaigns. Manage campaigns across multiple platforms including, but not limited to: Google, Facebook, Instagram, LinkedIn, Bing, and DSP Vendors. Compile client facing campaign reports on a regular cadence, including optimizations, insights, and recommendations. Required Qualifications: Healthcare Marketing Background Preferred. 3-5+ years online marketing experience, demonstrated success in audience-targeted online media and lead generation media. Ability to execute campaigns from discovery to completion including creation, upload, optimization and reporting across multiple channels and platforms. Confident user of Google Ads, Facebook / Instagram Ads / Meta Business Manager, LinkedIn Ads, LookerStudio, MS Office (strong Excel knowledge required), and Google Suite - Additional platforms preferred. Strong analytical abilities, comfortable reviewing data and reports to make educated decisions. Ability to explain complex situations to internal stakeholders. Experience managing digital media budgets of $1MM per year for multiple clients, primarily in the direct-to-consumer or HCP areas. Experience operating in a fast-paced environment and ability to prioritize accordingly at significant scale.

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