Marketing Director

Founded in 2019, PearlX builds, owns, and operates flexible infrastructure. For our customers, PearlX delivers resilience and independence. For our investors, PearlX delivers long life infrastructure assets. The Company's mission is to generate long-life current yield for its partners and shareholders. We believe that mission is achieved by selling the most flexible electron with the highest energy margins. At PearlX, we believe climate change is a leading threat to economic and social stability. The Company also believes that the mitigation of climate change represents a unique and generational wealth creation event. To harvest the opportunity, PearlX pursues 4 key objectives: Build infrastructure that enables the energy transition Enable energy resilience and independence Accelerate retirement of hydrocarbon generation and emissions PearlX is led by a world-class team of industry-leading veterans in the energy infrastructure and technology business. Our track record is among the finest in the sector and the Company is looking to bring on talented team members who are hardworking, passionate, and committed to our mission. Who You Are Entrepreneurial and start-up minded, with a passion for the energy transition Familiarity with multifamily commercial real estate; ESG experience helpful. Able to manage multiple parallel projects and partners to achieve results Strategic, able to interact at a senior level, yet also a hands-on tactician and strategic executor. What You'll Do Oversee corporate marketing, lead generation, and public relations efforts. Manage internal and contract marketing resources, helping to drive awareness, reach, and new business efforts. Develop and contribute to client-facing materials, including but not limited to, call scripts, email copy, direct mail content, technology FAQs, case studies, company pitch, and product presentations. Conceptualize, build and manage lead-generating marketing campaigns across channels including email, direct mail, phone, and conferences/events that achieve key sales milestones. Research, source contact information for, and target key personas with messaging that creates urgency and drives sales. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Effectively communicate through reporting or dashboards (campaign planning and budgeting, marketing ROI, campaign efficiency metrics, events, and strategic KPIs). Liaise with external design, development, and reporting firms to assist the Company in completing both ongoing and discrete marketing projects. Oversee promotion of Company public appearances, including press releases, interviews, conferences and other events Maintain compelling Company website, regularly integrating feedback from clients, colleagues and investors into new pages and interactive tools that increase public engagement and interest. Report to the Head of Revenue, Executive Team and investors on marketing and sales success, making periodic recommendations as needed on strategic direction based on industry best practices. Required Skills and Experience Prior experience driving overall marketing function, with demonstrated program management and lead generation experience. Previous work experience in a lead generation marketing role managing strategy and execution on acquisition and sales campaigns. Prior experience marketing to commercial real estate a plus. Marketing automation and analytic skills, ability to manage marketing data and identify opportunities. Ability to design, build, and deliver reporting and KPIs. CRM experience (HubSpot). Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills; critical thinker and creative. Bachelor’s degree in Marketing or relevant field. Company-paid health insurance Fun, fast-paced environment Unlimited PTO Seniority level

Seniority level Director Employment type

Employment type Full-time Job function

Job function Marketing, Design, and Writing/Editing Referrals increase your chances of interviewing at PearlX by 2x Inferred from the description for this job

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