Sinclair Broadcast Group
Director, Business Development - Digital
Sinclair Broadcast Group, New York, New York, us, 10261
We are seeking a senior sales leader with a strong understanding of the digital media marketplace. The ideal candidate will have established relationships with key brands, agencies, and the programmatic ecosystem. Experience in selling O&O Display, Mobile, Web, App, and CTV ad inventory monetization is essential.
Primary Responsibilities:
Product Knowledge:
Understand Sinclair's digital footprint. Business Development:
Develop and cultivate new brand direct partnerships, hold co-agency development relationships. Develop New Retail Media Network Business Account Upselling/Development:
Migrate clients to programmatic guaranteed deal ID commitments (PMPs). Revenue Strategy:
Create and implement a programmatic monetization strategy to position Sinclair as a market leader, achieving revenue goals. Plug Into Retail Networks:
Ensure Sinclair's inventory is purchased within key retail media networks like Wall Mat Connect. Develop Large Multi-Brand National Tie-ins:
Secure sponsorships and partnerships with large national brands. Collaborate with Ad Ops:
Work with ad operations to ensure campaign execution, technology integration, data compliance, and revenue reporting. Qualifications: Bachelor's degree required. At least 5 years of experience in digital media sales. Deep knowledge of programmatic ad tech: Header/Bidding, Deal ID, SSP/DSP integrations, GAM/G4. Strong presentation and public speaking skills. Existing relationships at agency holding companies, mid-tier agencies, and direct brand contacts are highly desirable. Sinclair is an equal opportunity employer and a drug-free workplace. Compensation ranges from $160,000 to $175,000, plus potential bonuses. Benefits include retirement plans, insurance, health and dental coverage, paid time off, parental leave, and an employee stock purchase plan. About Us: Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company owning and operating numerous television stations, networks, and streaming services, delivering content via multiple platforms. More information can be found at
www.sbgi.net . About the Team: We value our people, offering great benefits, an open-door policy, upward mobility, and support for your success. Join us and be part of a winning team!
#J-18808-Ljbffr
Understand Sinclair's digital footprint. Business Development:
Develop and cultivate new brand direct partnerships, hold co-agency development relationships. Develop New Retail Media Network Business Account Upselling/Development:
Migrate clients to programmatic guaranteed deal ID commitments (PMPs). Revenue Strategy:
Create and implement a programmatic monetization strategy to position Sinclair as a market leader, achieving revenue goals. Plug Into Retail Networks:
Ensure Sinclair's inventory is purchased within key retail media networks like Wall Mat Connect. Develop Large Multi-Brand National Tie-ins:
Secure sponsorships and partnerships with large national brands. Collaborate with Ad Ops:
Work with ad operations to ensure campaign execution, technology integration, data compliance, and revenue reporting. Qualifications: Bachelor's degree required. At least 5 years of experience in digital media sales. Deep knowledge of programmatic ad tech: Header/Bidding, Deal ID, SSP/DSP integrations, GAM/G4. Strong presentation and public speaking skills. Existing relationships at agency holding companies, mid-tier agencies, and direct brand contacts are highly desirable. Sinclair is an equal opportunity employer and a drug-free workplace. Compensation ranges from $160,000 to $175,000, plus potential bonuses. Benefits include retirement plans, insurance, health and dental coverage, paid time off, parental leave, and an employee stock purchase plan. About Us: Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company owning and operating numerous television stations, networks, and streaming services, delivering content via multiple platforms. More information can be found at
www.sbgi.net . About the Team: We value our people, offering great benefits, an open-door policy, upward mobility, and support for your success. Join us and be part of a winning team!
#J-18808-Ljbffr