Marketing Manager Job at Fleet Team, Inc. in Independence

Fleet Team, Inc. | Independence, OH Marketing Manager – Full-Time (Exempt) Reports To: Vice President of Business Development Benefits: Hybrid Schedule, Health, Dental, Vision, 401(k), Paid Time Off Job Summary The Marketing Manager will act as the lead marketing partner for Fleet Team, Inc., championing the unique branding and marketing initiatives set forth by Fleet Team leadership to accelerate a wide range of revenue-generating activities. This role will involve working with different stakeholder groups on multiple, simultaneous projects across a variety of traditional and digital platforms. Essential Functions Serve as the organizational expert in marketing within Fleet Team, Inc., leading strategy with company leadership. Create integrated marketing campaigns for products, services, and solutions, and optimize performance. Monitor results across channels and create a regular reporting cadence. Develop content, visual assets, brochures, email blasts, landing pages, display ads, and promotional materials to generate awareness and drive user preference, resulting in revenue generation and brand loyalty. Provide mentorship and strategic guidance to junior team members and direct reports on marketing practices and supplier relationship management, ensuring alignment with branding standards. Leverage CRM data for customer journeys and campaigns using marketing automation. Prepare robust and industry-relevant social media content across channels. Collaborate with external third-party SEO and SEM management to establish paid search efforts, and attend monthly performance review meetings, keyword activity, budget, and conversion tracking. Work with external vendors to execute graphics, advertising, decals, building signage, and other promotional programs. Perform website content updates as needed, including writing meta descriptions, incorporating keywords into content, optimizing photos, backlinking, and adding Alt tags. Partner with the greater marketing team and beyond for special projects similar in nature. Education/Experience POSITION QUALIFICATIONS Bachelor’s degree in marketing, Business Administration, or related field required. 5+ years’ experience in marketing (including internships), including experience in an industrial B2B environment. Skills Strong written and verbal communication skills required. Previous experience with marketing automation required. Strong understanding of social media, especially LinkedIn. Detail-oriented, highly organized, and able to manage multiple projects simultaneously. Proficient with Microsoft Office, bonus if familiar with website CMS, Canva, and Adobe Suite. Experience working with Salesforce or other CRM preferred. Working knowledge of Google Analytics and Google Ads preferred. Team leadership and guidance/oversight of others’ work required. Ability to engage in strategic-level business discussions with sales and company leadership. Our company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #J-18808-Ljbffr