VP Racing Fuels is hiring: Marketing Manager in San Antonio

Overview Marketing Manager role at VP Racing Fuels. Lead brand and marketing strategy across our global performance and consumer goods portfolio. Define, elevate, and expand the VP Racing brand — driving growth through innovative campaigns, strategic partnerships, and disciplined brand management. You will shape the long-term marketing vision, lead a dynamic team, and collaborate cross-functionally to strengthen our position in motorsports, automotive, and consumer performance markets. This position is ideal for a seasoned, strategic marketing leader with deep experience in consumer goods (CPG), automotive, or lifestyle brand management, and the ability to translate business objectives into high-impact, integrated marketing programs. Key Responsibilities Develop and execute the global brand and marketing strategy to increase awareness, market share, and profitability. Lead a high-performing marketing team, fostering creativity, accountability, and cross-department collaboration. Drive consumer insights, trend analysis, and competitive intelligence to inform business strategy and innovation. Oversee brand architecture, messaging, and positioning to ensure consistency across all divisions and geographies. Manage external agency relationships and direct all major advertising, digital, and promotional initiatives. Partner with Sales, Product, and Operations leaders to align marketing strategies with revenue and growth goals. Oversee sponsorships, motorsports partnerships, and event activations to strengthen VP’s industry leadership. Develop and monitor KPIs for brand performance, campaign ROI, and long-term brand equity. Manage the marketing budget and ensure disciplined use of resources for maximum business impact. Minimum Qualifications A Bachelor’s degree in Marketing, Business Administration, or a related field, with 8–10 years of progressive marketing experience in consumer goods, automotive, or performance brands; or an equivalent combination of education and experience. Proven success developing and executing multi-channel marketing strategies that drive measurable growth. Strong leadership and collaboration skills with the ability to influence across departments. Excellent storytelling, communication, and presentation abilities. Experience managing agencies, budgets, and large-scale marketing projects. About The Company VP Racing is a world leader in racing and performance fluids, powering champions in motorsport on land, sea, and air since 1975. We also offer a full line of consumer products, including fuels, oils, lubricants, additives, coolants, and accessories. VP Racing supports independent operators of convenience stores, gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell our products. VP Racing is an Equal Opportunity Employer. The Company does not make employment decisions based on race, religion, color, sex, age, sexual orientation, national origin, disability, veteran status, or any other status protected by applicable laws. Location & Benefits San Antonio, TX. Competitive salary based on experience, plus a comprehensive benefits package including health, dental, and vision insurance, supplemental options, a 401(k) plan with company match, paid time off, and a collaborative, fast-paced culture focused on innovation and growth. #J-18808-Ljbffr