RELATED
Responsibilities The Marketing Manager will manage key marketing responsibilities for residential developments including brand development and ongoing management, as well as marketing initiatives for the Related Rentals luxury portfolio of properties. This includes the lease-up marketing strategy for 400 Lake Shore, Related Midwest’s iconic new 635-unit luxury rental high rise currently under construction.
The Marketing Manager will also take a leadership role in the strategy and execution of unique marketing plans on a per project basis.
Ideal candidates will be confident, highly motivated team players with a strong background and interest in luxury real estate development and the ability to effectively communicate with others. Knowledge of the Chicago real estate market and key industry-specific marketing tools (including digital tools, renderings and floor plans) is preferred. Understanding of new media platforms and website content systems is also valuable.
Essential Job Functions:
Assistance on brand strategy for new properties, working with SVP of Marketing, Director of Leasing and development team.
Work closely with the development and property management teams on execution of project specific marketing plans as needed including website, digital, social media, communications and collateral.
Lead pre-development market research and data analysis to support marketing and leasing goals.
Recommendation, selection, and management of agencies including brand, publicity and collateral specific, including renderings and models.
Management of all brand collateral including renderings and floor plans.
Oversee multi-channel marketing campaigns with a heavy emphasis on digital, manage agencies, budgets and timelines for each campaign.
Management of leasing center set-up and execution.
Assistance on development and execution of advertising creative, film and interactive.
Ideate and assist with execution of activations, events and partnerships.
Manage and track invoices and project specific budgets
Weekly and monthly reporting
Compensation The anticipated base salary range for this position is listed below. In addition to a competitive base salary, you will be eligible to receive discretionary bonus incentives and a comprehensive benefits package.
Anticipated base salary range: $90,000 - $110,000
Actual base salary within the anticipated range will be determined by several components including, but not limited to, the individual's experience, skills, qualifications, and market factors.
Qualifications 5-7 years of experience with luxury brands, real estate knowledge strongly preferred.
Experience with concepting and executing all aspects of marketing programs from start to finish, including agency oversight and budget and timeline management.
Strong project management skills.
Self-starter – proactive, resourceful and flexible.
Skilled collaborator who works effectively across multiple departments and external parties.
Experience engaging with executive leadership.
Comfortable working in a fast-paced high-performance environment.
Strong verbal and visual presentation skills.
A passion for technology, design, content, culture and hospitality.
Expertise with Microsoft Office, especially PowerPoint and Excel.
Bachelor’s Degree, or above.
Overview Company Overview
Formed in 1972, Related is the most prominent privately-owned real estate firm in the United States. Headquartered in New York City, the company has offices and major developments across the world. Related owns and manages a premier portfolio of assets valued at over $70 billion, including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side.
Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit. In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. Learn more about Related at www.related.com.
Divisional Overview
Related Midwest, the Chicago office of Related Companies, is the preeminent developer of mixed-use properties, affordable housing communities, and luxury condominium and rental homes across Chicago. The company commands a portfolio of residential, mixed-use and master-planned properties, including pioneering projects like The 78 where the company is heading a transformational development on 62 acres in the heart of downtown Chicago to create the city’s next great neighborhood. Related Midwest is also the largest developer of affordable housing in the Midwest, with more than 10,000 units, and has never converted an affordable unit to market rate.
The firm’s other market-defining projects include ultra-luxury residential tower One Bennett Park, designed by Robert A.M. Stern Architects; The Row Fulton Market, the first high-rise in Chicago built by an African American general contractor (BOWA Construction); luxury rental towers 500 N. Lake Shore Drive and OneEleven; Lathrop, an ongoing restoration and redevelopment of the historic Julia C. Lathrop Homes into a mixed-income community; 400 Lake Shore Drive, two residential towers situated where the river meets the lake in Chicago, and Roosevelt Square, an innovative 120-acre multi-phase development on Chicago’s west side.
For more than 30 years, Related Midwest has been an industry leader in community commitment and routinely sets the bar for measurable equity, diversity and inclusion standards on all of its projects. The company is deeply committed to improving neighborhoods, creating sustainable opportunities for small businesses and community residents, and building inspirational places and homes for all. Related Midwest’s business model is built on partnership with minority- and women-owned firms as well as mentorship of small minority- and women-owned businesses as they launch and grow. The firm is a founding partner in HIRE360, a first-of-its-kind community partnership designed to expand professional development and employment opportunities in the trades.
We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.
For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at https://www.related.com/privacy-policy.
#TRC #LI-RB1 Onsite
#J-18808-Ljbffr