Product Marketing Manager Job at Get Well in Bethesda

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Job Title: Product Marketing Manager

Reporting to: Director of Product Marketing

Location: Remote (with preference for a candidate in the EST or CST time zone)

Opportunity:

Get Well Network is seeking an enterprising and experienced Product Marketing Manager to join our dynamic and growing team. This is a high-impact, high-autonomy role for a strategic thinker who is passionate about improving healthcare through technology. You will be a key player in shaping the go-to-market strategy for a portfolio of our industry-leading patient engagement and care coordination solutions, including our cutting-edge agentic AI products.

Reporting to the product function, you will act as the critical link between our products and the market. You will not only be responsible for bringing products to market but also for bringing market insights to our products. This involves playing a crucial role in the innovation lifecycle by identifying and defining unmet market needs and actively participating in shaping the future of our agentic AI solutions. A key focus will be designing and enabling product-led sales motions (e.g., free trials, freemium deployments) to create new pathways for customer acquisition and growth. The ideal candidate is a self-starter who thrives on defining strategy, influencing the product roadmap, and executing for market impact.

Responsibilities:

Product Innovation & Market Insight: Act as the voice of the market to drive product innovation. Support market and user research initiatives to uncover and champion unmet customer needs. You will be responsible for synthesizing market data into clearly defined problem statements and partnering closely with Product Management to inform roadmap priorities and support problem validation.

Go-to-Market Execution: Own the execution of comprehensive go-to-market plans for your product portfolio, including new product launches and feature releases, in partnership with the Director of Product Marketing. Define target audiences, key messaging, and channel strategies to drive awareness, adoption, and revenue.

Product-Led Growth Motion: Partner with Product, Growth, and Sales to operationalize product-led sales motions such as free trials or freemium experiences, and other product-driven pathways to drive user adoption and pipeline creation.

Product Positioning & Messaging: Craft clear, compelling, and differentiated product positioning and messaging that articulates the value proposition of Get Well Network's solutions. This core messaging will serve as the foundation for all marketing and sales efforts.

Sales & Partner Collaboration: Act as a primary product subject matter expert for commercial teams. You will collaborate closely with the sales enablement function, arming them with the foundational messaging, value propositions, and market intelligence they need to create effective sales tools, training, and materials.

Market & Competitive Intelligence: Track competitor activity and market trends to help inform positioning and product direction. Conduct win/loss analysis, persona development, and internal reporting in support of strategic initiatives and to maintain our competitive edge.

Cross-Functional Leadership: Work closely with product management, engineering, sales, marketing, and customer success to ensure alignment and seamless execution of go-to-market plans. Foster strong relationships and act as a key liaison between technical and commercial teams.

Product Evangelism: Act as a key spokesperson and evangelist for your product portfolio, both internally and externally. Present at industry events, webinars, and to key customers and partners.

Requirements:

• Bachelor’s degree in marketing, business, or a related field. MBA is a plus
• 5-7 years of product marketing experience in the healthcare technology (HealthTech) or B2B SaaS sector
• Demonstrable knowledge of the provider, health system, payor, and ACO end markets
• Proven experience in marketing products centered around patient engagement, care coordination, or similar healthcare software solutions
• Experience with qualitative and quantitative market research methodologies and a proven ability to translate findings into actionable product insights and clearly defined problem statements
• Experience designing or managing product-led growth (PLG) initiatives such as free trials, freemium models, or product-qualified leads (PQLs) is highly desirable
• A strong understanding of and passion for the potential of AI, including agentic AI, to transform the healthcare industry
• A proven track record of executing successful go-to-market strategies for a portfolio of products
• Exceptional written and verbal communication skills, with the ability to distill complex concepts into clear and persuasive messaging
• A highly autonomous and enterprising individual who is comfortable working independently and taking ownership of their portfolio
• Excellent interpersonal and collaboration skills, with a demonstrated ability to work effectively with cross-functional teams
• Ability to thrive in a fast-paced, innovative, and evolving industry
• Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI in accordance with organizational policy and Federal, State, and local regulations
• US citizenship or permanent residency required

About Get Well:

Get Well Network is a global leader in digital patient engagement, with over 20 years of experience transforming the healthcare journey. We partner with leading hospitals, health systems, and payors to activate patients in their care, delivering personalized, data-driven experiences that improve outcomes and foster loyalty. Our comprehensive platform supports patients and families across the entire care continuum, from pre-admission to post-discharge, ensuring they have the right information and tools at the right time. At Get Well Network, we are driven by a mission to empower patients and a vision of a world where everyone can actively participate in their health. Recently, we have introduced our groundbreaking agentic AI innovations, including our on-demand AI patient assistant, Opal, to further revolutionize patient support and care coordination.

Get Well is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.