Manager, Platform Marketing Job at Warner Music Group in New York

Manager, Platform Marketing page is loaded## Manager, Platform Marketingremote type: Hybridlocations: USA - New York - 1633 Broadwaytime type: Full timeposted on: Posted Todayjob requisition id: R-026043Job Description:At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: ● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. ● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. ● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. **Job Title: Manager, Platform Marketing (YouTube)****Department:** Integrated Marketing Services, Global Marketing**Reports To:** Director, Platform Marketing **Location:** New York**A little bit about our team:**We are seeking a highly organized and proactive Manager, Platform Marketing (Youtube) to join Warner Music Group’s Global Marketing team.**Your role:**The Manager, Platform Marketing (YouTube) is responsible for supporting the end-to-end management, implementation, optimization, and reporting of advertising initiatives on YouTube. This role focuses primarily on owned and unsold inventory, ensuring campaigns are executed efficiently, perform at the highest level, and deliver value across all WMG teams worldwide.**Here you’ll get to:****Campaign Execution & Optimization*** Support the launch and management of all YouTube owned and unsold inventory* Monitor campaigns in Google Ads and other relevant platforms, ensuring optimal delivery against objectives.* Identify and implement automation opportunities to streamline routine campaign tasks.**Operations & Process Improvement*** Develop, document, and refine operational processes and best practices for YouTube advertising to improve efficiency, accuracy, and scalability.* Manage ad inventory, ensuring effective placements and rotations aligned with campaign goals.**Reporting & Insights*** Generate comprehensive performance reports, highlighting key metrics, trends, and actionable insights for internal teams and clients.* Analyze complex campaign data to inform optimizations and improve overall campaign effectiveness.**About you:*** 4+ years of dedicated experience in an Ad Operations or Paid Media role, with significant hands-on experience specifically with YouTube advertising* Expert-level proficiency in Google Ads, particularly with video campaign types (TrueView, Bumper, Video Action Campaigns, Performance Max)* Strong understanding of web analytics platforms, especially Google Analytics 4 (GA4), and its integration with Google Ads* Demonstrable experience with tag management systems (e.g., Google Tag Manager) and implementing various tracking pixels/tags* Proven ability to analyse complex data, identify trends, draw actionable insights, and make data-driven optimisation decisions* Exceptional attention to detail and organisational skills, with the capacity to manage multiple campaigns and projects simultaneously under tight deadlinesAs the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.Together, we are **Warner Music Group: Independent Minds. Major Sound.**Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.Thanks for your interest in working for WMG. We love it here, and think you will, too.#LI-OnsiteThis position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.Salary Range$66,300 to $80,000 AnnuallySalary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.Warner Music Group is an Equal Opportunity Employer.Links to relevant documents: #J-18808-Ljbffr