Granville Homes is hiring: Sales & Marketing Manager in Fresno

Overview Join to apply for the Sales & Marketing Manager role at Granville Homes . This range is provided by Granville Homes. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $100,000.00/yr - $200,000.00/yr Position Description This position is responsible for taking on a leadership role as our Sales and Marketing Manager, reporting directly to the CEO. Responsible for creating, implementing, and managing strategic sales and marketing programs that generate qualified traffic, drive home sales, and enhance the company’s brand presence across our single-family, multi-family, and non-profit divisions. The ideal candidate will bring proven experience in residential real estate, particularly in new home sales, and have the ability to lead a high-performing team while collaborating cross-functionally with other departments. In this role, you will develop and execute sales strategies to meet short- and long-term goals, conduct market research to identify and target prospective buyers, and make data-informed decisions to optimize ROI on all sales and marketing efforts. You will oversee both sales operations and marketing initiatives. From campaign planning and digital outreach to pricing strategies and community positioning. The position also includes managing internal and external communications, overseeing our social media presence and building a strong campaign while ensuring all messaging aligns with our branding and promotional goals. You will serve as a key member of the leadership team, mentoring sales and marketing staff, working closely with design and construction teams, and providing insight for executive leadership to help guide product development and community planning. Your ability to translate market trends into actionable strategies and drive measurable results will be critical to your success. Essential Functions/Accountabilities Develop and implement data-driven sales and marketing strategies to drive traffic and meet absorption targets Conduct market research and buyer segmentation analysis to inform product positioning and promotional planning Monitor competitor activity, resale data, and market trends to refine pricing and incentive strategies Manage external marketing vendors and partners, including agencies, media buyers, photographers, and designers Approve lot pricing, releases and spec home strategies in collaboration with other teams Coordinate all marketing communications, social media strategy, and brand messaging Lead, manage and develop the Sales & Marketing team, including performance and professional growth Maintain interdepartmental alignment between sales, design, construction, and executive leadership Oversee all promotional events, community launches, and marketing calendar execution Incorporate strategic market research and customer segmentation insights into proposals and recommendations for promotional strategies Research, identify and coordinate photographers and videographers for projects as needed Act as point person for all external marketing and sales partner relationships including agencies, vendors and suppliers Collaborate with leadership to approve lot releases, spec site plans, and pricing strategies Collaborate with leadership and finance to set lot pricing, approve releases, and plan spec home strategy Responsible for lot pricing with premiums Strategize incentives and promotions as needed Coordinate with Design on model home merchandising to align with buyer preferences and marketing themes Partner with Construction to manage communication and updates around scheduling or delays that impact marketing or sales activities Identify and implement new tools, technologies, or systems that support marketing and sales effectiveness Strategize on quarterly and yearly projections, and absorption rates Oversee workload distribution and task prioritization for marketing and sales staff Work to keep all department initiatives/tasks on schedule Manage the department team members, including time and attendance, professional development and performance management Perform performance evaluations and staff development for the Marketing & Sales Department Act as a liaison for interdepartmental communication between Marketing & Sales team and all other departments in the organization Preparation and management of master calendar/schedule of events for site staff, as well as keeping them updated on upcoming events, marketing, and arrivals of materials Copy writing for press releases and marketing collateral as needed Will assist in the coordination of the company’s social media efforts, internal and external communications Competencies Ability to perform under pressure in a fast-paced, deadline-driven environment Strong organizational and time management skills, with the ability to balance multiple priorities Excellent written, verbal, and presentation communication skills High attention to detail with sound judgment and decision-making ability Exceptional project management skills with the ability to manage timelines, vendors, and internal teams Strong leadership and team development skills with a focus on coaching, mentoring, and accountability Exceptional interpersonal and relationship-building abilities across all levels of the organization Analytical mindset with the ability to gather, interpret, and act on market research and sales performance data Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Experience using CRM platforms (e.g., Salesforce, HubSpot) for sales tracking and campaign management Familiarity with Google Analytics, Facebook Insights, and other digital marketing tools; ability to interpret data and translate insights into targeted marketing strategies Comfortable working hands-on at marketing and community events, including weekend availability Budgeting and financial oversight experience, including managing marketing expenses and evaluating ROI Collaborative approach to cross-functional work with design, construction, and executive teams Strong understanding of residential real estate sales cycles, buyer behavior and market positioning strategies Willingness to work hands-on with the marketing team at all events Strong leadership and team management skills Exceptional interpersonal skills A strong track record of meeting or exceeding sales targets, and a deep understanding of the Central Valley housing market are highly desired Supervisory Responsibility This position manages all employees of the department and is responsible for the performance management and hiring of the employees within the department. Work Environment This job operates within the professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with or without reasonable accommodations. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands and fingers to handle or feel; and reach with hands and arms. The employee is frequently required to sit. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Position Type/Expected Hours of Work This is a full-time at-ill position, and work hours are Monday through Friday 8:00 a.m. to 6:00 p.m. Frequent evening and weekend work may be required as department needs demand. Travel Travel is primarily local within the City of Fresno and Clovis, with some travel to Shaver Lake (Sunrock Community) and Millerton Lake (Ventana Hills Community). There may be times when travelling out of town is required. Work Authorization Must be eligible to work in the United States Additional Eligibility Qualifications Required CA Real Estate Broker’s License Minimum Requirements Bachelor’s Degree in Business Administration, Marketing or related field Minimum five years’ experience in business management and/or sales and marketing leadership role; preferably in residential home/commercial home construction and land development Proficient in digital marketing, CRM platforms, social media, and market analysis tools from a commercial/marketing standpoint Note: This description focuses on the Granville Homes Sales & Marketing Manager role and excludes unrelated postings. #J-18808-Ljbffr