Zendesk
Overview Join to apply for the Campaign Marketing Manager role at Zendesk .
This role is pivotal in driving demand generation efforts that align with strategic goals and drive business impact for North America. The ideal candidate is an excellent communicator, collaborator, and skilled at orchestrating multichannel campaigns. They should be able to think strategically while also being proficient in operational execution.
What you'll be doing Campaign Development, Planning & Execution
Work jointly with NA Campaign specialists to develop and implement integrated multichannel campaigns that scale and deliver across a variety of digital channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists.
Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables.
Use technology platforms and leverage data to define high-intent audiences and target them effectively.
Work with content teams to produce compelling content and messaging that aligns with target ICPs and buying stages within the buyer's journey. Conduct market research and competitor analysis to inform strategic direction.
Collaborate cross-functionally to activate campaign plans in the North America region.
Work with xDR teams to develop effective strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs like Monthly Prospecting Weeks to drive more S1 & S2 opportunities.
Campaign Analysis And Reporting Monitor campaign performance and adjust strategies based on data and KPIs.
Collaborate with campaign specialists to create a culture of ongoing monitoring to track lead flow and analyze campaign performance metrics against targets. Use insights to prepare and present detailed reports with recommendations to refine and improve demand generation strategies.
Prepare and present regular performance reports to stakeholders. Routinely share campaign insights with North America regional marketing and account teams and make recommendations on engagement and conversion strategies.
Qualifications 5+ years of experience in demand generation, B2B marketing, or related field, preferably in technology, employee services, customer service or SaaS.
Proven capability in creating and implementing successful demand generation campaigns.
Strong analytical skills and experience with data-driven marketing.
Excellent project management skills with the ability to handle multiple projects simultaneously with strong attention to detail.
Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau.
Exceptional communication and collaboration skills.
Ability to create concise presentations.
Strategic problem solver with a growth mindset.
Ability to thrive in a fast-paced, dynamic, constantly evolving environment.
The US annualized base salary range for this position is $103,000.00-$155,000.00. This position may also be eligible for bonus, benefits, or related incentives. The compensation details listed reflect base salary; bonuses, benefits, or related incentives are not included in this base range.
Hybrid: In this role, the hybrid experience is designed to provide on-site collaboration and learning while allowing part-time remote work. The in-office schedule is determined by the hiring manager.
Equal Opportunity Zendesk is an equal opportunity employer. We foster global diversity, equity, and inclusion in the workplace. If you are based in the United States and would like more information about your EEO rights, please click here. Zendesk provides reasonable accommodations for applicants with disabilities and disabled veterans upon request.
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