Forter
About the role
Forter is hiring a Vice President (VP) of Market Strategy to lead Product Marketing, Public Relations & Communications, and Creative functions. Reporting to the Chief Marketing Officer, this role shapes Forter’s market perception, defines expansion direction, and aligns the go‑to‑market organization with customer and prospect priorities.
The ideal candidate has walked in our customers' shoes, with direct experience in an enterprise apparel, accessories, beauty, or retail organization, and paired with expertise from a SaaS organization focused on identity management or fraud prevention.
What you’ll be doing
Own and evolve Forter’s narrative, positioning, messaging, and brand identity for enterprise buyers, analysts, and investors.
Drive long‑range market strategy, prioritizing short‑term and long‑term growth opportunities to solidify category leadership.
Translate high‑level opportunities into cross‑functional initiatives—product requirements, sales plays, demand‑generation briefs, PR campaigns, and analyst relations strategies.
Partner with Sales to ensure world‑class messaging and enablement materials.
Lead, mentor, and inspire teams across product marketing, communications, and creative.
Act as a key cross‑functional leader, bringing outside‑in thinking to inform product, engineering, and go‑to‑market decisions.
Execute hands‑on tasks, balancing strategy with research, writing, and production.
What you’ll need
15+ years of combined retail and B2B marketing experience.
Dual experience:
Merchant‑side experience at an enterprise‑level retailer.
SaaS experience at a high‑growth B2B SaaS company focused on identity management or fraud prevention.
Track record of measurable organic pipeline growth and improved sales velocity from market strategies.
Cross‑functional leadership, proven success partnering with Sales, Product, and Engineering.
Storytelling ability to craft differentiated narratives for C‑suite and VP‑level buyers.
Experience leading senior talent.
Strategic, analytical, data‑informed mindset.
About us Digital commerce is built on trust. Forter’s Decision Engine protects customers by detecting fraud across billions of identities. With a culture driven by core values, a high‑retention workforce, and recognition as a Great Place to Work, we empower a global team to bring trust to digital commerce for customers like Nordstrom, Priceline, Instacart, and ASOS.
Hybrid work Forter embraces a hybrid model that blends in‑person connection with remote flexibility. Team members near key hubs are expected to work from the office at least three days per week.
Benefits
Competitive salary
Restricted Stock Units (RSUs)
Matching 401(K) Plan
Comprehensive health, vision, and dental insurance
Home office allowance
Generous PTO policy
Half‑day Fridays
Salary Range: $238,000 – $305,000 annually + bonus + equity + benefits. Actual compensation may vary by location, experience, and market conditions.
Forter is an Equal Employment Opportunity employer. We consider all qualified applicants regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by law. If you need accommodation due to a disability, please email interviewaccommodation@forter.com. Your information will be treated confidentially.
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The ideal candidate has walked in our customers' shoes, with direct experience in an enterprise apparel, accessories, beauty, or retail organization, and paired with expertise from a SaaS organization focused on identity management or fraud prevention.
What you’ll be doing
Own and evolve Forter’s narrative, positioning, messaging, and brand identity for enterprise buyers, analysts, and investors.
Drive long‑range market strategy, prioritizing short‑term and long‑term growth opportunities to solidify category leadership.
Translate high‑level opportunities into cross‑functional initiatives—product requirements, sales plays, demand‑generation briefs, PR campaigns, and analyst relations strategies.
Partner with Sales to ensure world‑class messaging and enablement materials.
Lead, mentor, and inspire teams across product marketing, communications, and creative.
Act as a key cross‑functional leader, bringing outside‑in thinking to inform product, engineering, and go‑to‑market decisions.
Execute hands‑on tasks, balancing strategy with research, writing, and production.
What you’ll need
15+ years of combined retail and B2B marketing experience.
Dual experience:
Merchant‑side experience at an enterprise‑level retailer.
SaaS experience at a high‑growth B2B SaaS company focused on identity management or fraud prevention.
Track record of measurable organic pipeline growth and improved sales velocity from market strategies.
Cross‑functional leadership, proven success partnering with Sales, Product, and Engineering.
Storytelling ability to craft differentiated narratives for C‑suite and VP‑level buyers.
Experience leading senior talent.
Strategic, analytical, data‑informed mindset.
About us Digital commerce is built on trust. Forter’s Decision Engine protects customers by detecting fraud across billions of identities. With a culture driven by core values, a high‑retention workforce, and recognition as a Great Place to Work, we empower a global team to bring trust to digital commerce for customers like Nordstrom, Priceline, Instacart, and ASOS.
Hybrid work Forter embraces a hybrid model that blends in‑person connection with remote flexibility. Team members near key hubs are expected to work from the office at least three days per week.
Benefits
Competitive salary
Restricted Stock Units (RSUs)
Matching 401(K) Plan
Comprehensive health, vision, and dental insurance
Home office allowance
Generous PTO policy
Half‑day Fridays
Salary Range: $238,000 – $305,000 annually + bonus + equity + benefits. Actual compensation may vary by location, experience, and market conditions.
Forter is an Equal Employment Opportunity employer. We consider all qualified applicants regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by law. If you need accommodation due to a disability, please email interviewaccommodation@forter.com. Your information will be treated confidentially.
#J-18808-Ljbffr