ForceBrands
**THIS IS NOT A POSITION WITH FORCEBRANDS**
Position Summary The Marketing Manager will be a key driver in shaping and executing marketing strategies that increase brand awareness, inspire consumer engagement, and accelerate product growth. This role requires a blend of creative vision and strategic execution, developing out-of-the-box ideas that build brand recognition and motivate shoppers to choose our products at retail.
Balancing big-picture thinking with hands-on management, the Marketing Manager will oversee day-to-day marketing activities while leading cross-functional initiatives across digital, retail, shopper marketing, PR, content creation, and agency partnerships.
Key Responsibilities Strategic Campaign Development
– Manage our agency and help design and manage multi-channel campaigns that drive brand visibility and consumer action at shelf. Brand Positioning & Storytelling
– Craft and communicate a compelling, consistent brand narrative across all consumer touchpoints. Creative & Content Leadership
– Direct agency partners and collaborators to ensure marketing outputs (social, video, digital, packaging, print) are impactful, on-brand, and innovative. Innovation & Trend Awareness
– Identify and apply cultural, creative, and industry trends to keep the brand relevant and top-of-mind. Cross-Functional Collaboration
– Partner with sales, product, and operations teams to align marketing initiatives with business priorities and retail strategies. Campaign Management
– Lead integrated marketing campaigns spanning digital, social, email, influencer, and trade channels, ensuring flawless execution. Retail & Shopper Marketing
– Develop and implement in-store promotions, merchandising tools, and retailer programs that drive consumer pull-through. Digital Marketing
– Oversee paid media (Meta, Google, programmatic), SEO, and website performance with external partners to maximize reach and conversion. Market Insights
– Track market trends, consumer behavior, and competitor activity to inform marketing and product positioning. Budget Management
– Own marketing budgets, ensuring cost efficiency and ROI across campaigns. Performance Reporting
– Monitor KPIs, analyze results, and present actionable insights to management. Trade show management
– organize and manage trade show process.
Qualifications 4–7 years of marketing experience, ideally in food, beverage, or CPG. Proven track record in developing and executing successful creative campaigns. Strong understanding of retail channels, plus digital marketing best practices. Agency Management. Demonstrated ability to think creatively while making data-informed decisions. Excellent organizational, project management, and multitasking skills. Strong collaboration and communication abilities across teams and stakeholders. Experience working in fast-paced, high-growth environments is a plus. Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
Nice-to-Haves Experience with Shopify, Klaviyo, Google Analytics, and Meta Ads Manager. Familiarity with shopper marketing, trade promotions, and retailer-specific programs. Genuine passion for food, health, and wellness categories.
Position Summary The Marketing Manager will be a key driver in shaping and executing marketing strategies that increase brand awareness, inspire consumer engagement, and accelerate product growth. This role requires a blend of creative vision and strategic execution, developing out-of-the-box ideas that build brand recognition and motivate shoppers to choose our products at retail.
Balancing big-picture thinking with hands-on management, the Marketing Manager will oversee day-to-day marketing activities while leading cross-functional initiatives across digital, retail, shopper marketing, PR, content creation, and agency partnerships.
Key Responsibilities Strategic Campaign Development
– Manage our agency and help design and manage multi-channel campaigns that drive brand visibility and consumer action at shelf. Brand Positioning & Storytelling
– Craft and communicate a compelling, consistent brand narrative across all consumer touchpoints. Creative & Content Leadership
– Direct agency partners and collaborators to ensure marketing outputs (social, video, digital, packaging, print) are impactful, on-brand, and innovative. Innovation & Trend Awareness
– Identify and apply cultural, creative, and industry trends to keep the brand relevant and top-of-mind. Cross-Functional Collaboration
– Partner with sales, product, and operations teams to align marketing initiatives with business priorities and retail strategies. Campaign Management
– Lead integrated marketing campaigns spanning digital, social, email, influencer, and trade channels, ensuring flawless execution. Retail & Shopper Marketing
– Develop and implement in-store promotions, merchandising tools, and retailer programs that drive consumer pull-through. Digital Marketing
– Oversee paid media (Meta, Google, programmatic), SEO, and website performance with external partners to maximize reach and conversion. Market Insights
– Track market trends, consumer behavior, and competitor activity to inform marketing and product positioning. Budget Management
– Own marketing budgets, ensuring cost efficiency and ROI across campaigns. Performance Reporting
– Monitor KPIs, analyze results, and present actionable insights to management. Trade show management
– organize and manage trade show process.
Qualifications 4–7 years of marketing experience, ideally in food, beverage, or CPG. Proven track record in developing and executing successful creative campaigns. Strong understanding of retail channels, plus digital marketing best practices. Agency Management. Demonstrated ability to think creatively while making data-informed decisions. Excellent organizational, project management, and multitasking skills. Strong collaboration and communication abilities across teams and stakeholders. Experience working in fast-paced, high-growth environments is a plus. Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
Nice-to-Haves Experience with Shopify, Klaviyo, Google Analytics, and Meta Ads Manager. Familiarity with shopper marketing, trade promotions, and retailer-specific programs. Genuine passion for food, health, and wellness categories.