Ravin IT Solutions
Job Title
MarTech Lead Developer with Tealium CDP experience
Location Irving TX (remote is also fine)
Duration 12 months
Summary We are seeking a highly skilled and experienced MarTech Developer / Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations.
Key Responsibilities Digital Marketing & Targeting Architecture
Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).
Lead Media Activation integration: enable digital marketing through social media and advertising platforms.
Real-time Personalization
Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
Design and integrate rules-based and machine learning-based personalization models.
Customer Data Platform (CDP) Development
Design and implement a CDP strategy, including:
Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.
Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns.
Prospect Data Store & Management: Design and implement a robust prospect data store, including data acquisition and enrichment strategies, data quality and hygiene processes, and data privacy and compliance considerations.
Cross-functional Collaboration
Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team.
Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases.
Facilitate communication and knowledge sharing across all stakeholders.
Technology Expertise
Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.
Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
Strong understanding of data integration, data warehousing, and data pipelines.
Proficiency in SQL and NoSQL databases.
Experience with cloud computing platforms (GCP).
Qualifications Education
Bachelor's degree in Computer Science, Engineering, or a related field.
Experience
7+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.
Technical Skills
Expertise in Tealium / Adobe, GCP, Kafka, Pega, and Adobe Target.
Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
Strong programming skills in Java, Python, or other relevant languages.
Experience with data integration tools and technologies.
Proficiency in SQL and NoSQL databases.
Experience with cloud computing platforms (GCP).
Other Skills
Excellent communication and interpersonal skills.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Detail-oriented and organized.
Passion for data-driven marketing and customer experience.
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Location Irving TX (remote is also fine)
Duration 12 months
Summary We are seeking a highly skilled and experienced MarTech Developer / Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations.
Key Responsibilities Digital Marketing & Targeting Architecture
Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).
Lead Media Activation integration: enable digital marketing through social media and advertising platforms.
Real-time Personalization
Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
Design and integrate rules-based and machine learning-based personalization models.
Customer Data Platform (CDP) Development
Design and implement a CDP strategy, including:
Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.
Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns.
Prospect Data Store & Management: Design and implement a robust prospect data store, including data acquisition and enrichment strategies, data quality and hygiene processes, and data privacy and compliance considerations.
Cross-functional Collaboration
Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team.
Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases.
Facilitate communication and knowledge sharing across all stakeholders.
Technology Expertise
Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.
Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
Strong understanding of data integration, data warehousing, and data pipelines.
Proficiency in SQL and NoSQL databases.
Experience with cloud computing platforms (GCP).
Qualifications Education
Bachelor's degree in Computer Science, Engineering, or a related field.
Experience
7+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.
Technical Skills
Expertise in Tealium / Adobe, GCP, Kafka, Pega, and Adobe Target.
Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
Strong programming skills in Java, Python, or other relevant languages.
Experience with data integration tools and technologies.
Proficiency in SQL and NoSQL databases.
Experience with cloud computing platforms (GCP).
Other Skills
Excellent communication and interpersonal skills.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Detail-oriented and organized.
Passion for data-driven marketing and customer experience.
#J-18808-Ljbffr