The Imaginarium
This role combines creative storytelling with strategic communication to translate the museum's mission, exhibitions, and programs into engaging online experiences. Reporting to the Chief Communications Officer, the position leads the creation and execution of social media content to enhance the museum's online presence and engage diverse audiences. Primary responsibilities center on social media, with additional support to the museum's overall marketing and public relations efforts, including media relations, website, email campaigns, and multimedia channels. The incumbent must have demonstrated an understanding of the interrelationship between the Museum's mission, vision, programs, and the community, as well as how to maximize the museum's online visibility within the social media landscape. This role focuses on telling stories through highly shareable, informative, professional, and visually compelling content.
Essential Functions and Capabilities: Social Media Content and Strategy This role sets standards and provides leadership for digital storytelling and social media content. The Communications/Social Media Manager leads the institutional social media strategy, supporting staff contributions with platform-specific expertise, visual guidance, and alignment with the museum's mission and messaging philosophy.
This position combines strategy with hands-on content creation, emphasizing access, imagination, and authentic audience engagement. It also develops "big-picture" social content-posts that go beyond daily operations to highlight broader cultural themes, values, and community impact, as well as the Museum's role as a civic space and cultural thought leader. A critical aspect of this role is visual fluency: knowing what makes strong images and videos, and applying design principles that shape the audience experience. Demonstrated skills in directing photo shoots, selecting and editing images, creating video narratives, and integrating graphic elements are essential to advancing the museum's brand and storytelling power.
The position works closely with the museum's design department to ensure cohesive visual identity across digital, print, and exhibition platforms. Collaborates with curators, artists, and creative partners to ensure that every visual honors the intent of the work and respects nuances.
The ideal candidate strikes a balance between strong content instincts and a deep respect for community voice, institutional values, and the creativity that defines the museum's work.
Key Responsibilities include:
Lead content strategy and storytelling for social media across platforms (e.g., Instagram, Facebook), aligning with institutional goals and program calendars.
Create and curate original content that is visually compelling and emotionally resonant, including high-quality photography, video, and design.
Apply design principles-composition, typography, color theory, hierarchy, and rhythm-to ensure clarity, impact, and brand consistency.
Direct, produce, and edit visual assets, collaborating with in-house designers and external creatives.
Translate complex ideas into accessible, engaging posts that connect to themes of community, resilience, and imagination.
Collaborate across departments to surface stories, develop concepts, and identify opportunities for amplification.
Partner with curators and artists to ensure visual storytelling reflects the creative and cultural integrity of the work being presented.
Manage scheduling and platform-specific optimization (e.g., reels, stories, carousels, hashtags) with awareness of museum field and nonprofit standards.
Track performance metrics and community feedback to inform strategy.
Stay current with emerging trends, platform updates, and cultural moments.
Support the broader communications campaigns and institutional priorities with visual storytelling.
Non-Essential Functions
Assist other departments in targeting audiences for mailings and programs
Respond to public inquiries or direct them to appropriate departments
Coordinate promotional publications, including design, production, and distribution
Perform other related duties and team functions as assigned
Knowledge, Skills, and Abilities
Digital Content Creation: Expertise in creating digital content, particularly within cultural or arts organizations, with awareness of industry trends, emerging technologies, and standards.
Social Media Strategy: Advanced knowledge of social media management, content strategy, and multimedia production, supported by at least two years of related experience.
Communication Principles: In-depth understanding of journalism, public relations, and written communications, typically gained through a bachelor's degree or equivalent experience.
AP Style: Demonstrated proficiency in AP style for professional and consistent writing.
Graphic Design and Multimedia: Experience in graphic design, video creation, and producing both print and electronic materials.
Digital Tools: Familiarity with content management systems, social media management tools, analytics software, and basic HTML.
Skills
Editing and Writing: Strong writing, editing, and proofreading skills in print and digital formats.
Project Management: Ability to scope, organize, and execute multiple projects with interrelated goals, translating complex concepts into accessible content while meeting deadlines.
Visual Storytelling: Understanding the role of imagery and design in effective communication.
Digital Proficiency: Skilled in content management systems, social media management tools, analytics software, and familiarity with photo databases and media tracking software.
Creative Problem-Solving: Strong organizational and planning skills with attention to detail.
Strategic Thinking: Ability to think globally, follow trends and apply insights to strengthen communication strategies.
Abilities
Bring a curious, inclusive, and visually fluent approach to content development.
Think strategically while valuing collaboration, nuance, and audience engagement.
Use photography, video, and design to foster belonging, curiosity, and resilience.
Show respect for Indigenous and Alaska Native perspectives in storytelling.
Thrive in fast-paced, collaborative environments.
Manage content across print, web and social platforms with consistency and quality.
Adapt effectively to hybrid work environments.
Work independently and as part of a team with a positive attitude.
Qualifications We recognize and honor that the qualifications required to excel in this position can come from professional and lived experiences. In the job description, we describe what we believe to be important qualifications for a candidate to have, while remaining open to the diversity of experiences that can lead to these skill sets.
Position descriptions are often presented in a way that leaves qualified candidates feeling unwelcome, intimidated, uncomfortable, and/or unqualified to apply. Recognizing that, we strongly encourage anyone who feels passionate about this work and believes they have what it takes to thrive in this role to apply.
Employee Expectations As a Museum employee, the incumbent is expected to model the following traits:
Foster and maintain open communication and collaboration, and actively engage in the exchange of ideas and maintain constructive relationships
Be creative and take initiative in all aspects of the position
Lead by example by maintaining a high standard of professional ethics and conduct
Treat everyone with dignity and respect
Align with organizational values, culture, and commitments to sustainability
Support and uphold the policies and procedures of the Museum
#J-18808-Ljbffr
Essential Functions and Capabilities: Social Media Content and Strategy This role sets standards and provides leadership for digital storytelling and social media content. The Communications/Social Media Manager leads the institutional social media strategy, supporting staff contributions with platform-specific expertise, visual guidance, and alignment with the museum's mission and messaging philosophy.
This position combines strategy with hands-on content creation, emphasizing access, imagination, and authentic audience engagement. It also develops "big-picture" social content-posts that go beyond daily operations to highlight broader cultural themes, values, and community impact, as well as the Museum's role as a civic space and cultural thought leader. A critical aspect of this role is visual fluency: knowing what makes strong images and videos, and applying design principles that shape the audience experience. Demonstrated skills in directing photo shoots, selecting and editing images, creating video narratives, and integrating graphic elements are essential to advancing the museum's brand and storytelling power.
The position works closely with the museum's design department to ensure cohesive visual identity across digital, print, and exhibition platforms. Collaborates with curators, artists, and creative partners to ensure that every visual honors the intent of the work and respects nuances.
The ideal candidate strikes a balance between strong content instincts and a deep respect for community voice, institutional values, and the creativity that defines the museum's work.
Key Responsibilities include:
Lead content strategy and storytelling for social media across platforms (e.g., Instagram, Facebook), aligning with institutional goals and program calendars.
Create and curate original content that is visually compelling and emotionally resonant, including high-quality photography, video, and design.
Apply design principles-composition, typography, color theory, hierarchy, and rhythm-to ensure clarity, impact, and brand consistency.
Direct, produce, and edit visual assets, collaborating with in-house designers and external creatives.
Translate complex ideas into accessible, engaging posts that connect to themes of community, resilience, and imagination.
Collaborate across departments to surface stories, develop concepts, and identify opportunities for amplification.
Partner with curators and artists to ensure visual storytelling reflects the creative and cultural integrity of the work being presented.
Manage scheduling and platform-specific optimization (e.g., reels, stories, carousels, hashtags) with awareness of museum field and nonprofit standards.
Track performance metrics and community feedback to inform strategy.
Stay current with emerging trends, platform updates, and cultural moments.
Support the broader communications campaigns and institutional priorities with visual storytelling.
Non-Essential Functions
Assist other departments in targeting audiences for mailings and programs
Respond to public inquiries or direct them to appropriate departments
Coordinate promotional publications, including design, production, and distribution
Perform other related duties and team functions as assigned
Knowledge, Skills, and Abilities
Digital Content Creation: Expertise in creating digital content, particularly within cultural or arts organizations, with awareness of industry trends, emerging technologies, and standards.
Social Media Strategy: Advanced knowledge of social media management, content strategy, and multimedia production, supported by at least two years of related experience.
Communication Principles: In-depth understanding of journalism, public relations, and written communications, typically gained through a bachelor's degree or equivalent experience.
AP Style: Demonstrated proficiency in AP style for professional and consistent writing.
Graphic Design and Multimedia: Experience in graphic design, video creation, and producing both print and electronic materials.
Digital Tools: Familiarity with content management systems, social media management tools, analytics software, and basic HTML.
Skills
Editing and Writing: Strong writing, editing, and proofreading skills in print and digital formats.
Project Management: Ability to scope, organize, and execute multiple projects with interrelated goals, translating complex concepts into accessible content while meeting deadlines.
Visual Storytelling: Understanding the role of imagery and design in effective communication.
Digital Proficiency: Skilled in content management systems, social media management tools, analytics software, and familiarity with photo databases and media tracking software.
Creative Problem-Solving: Strong organizational and planning skills with attention to detail.
Strategic Thinking: Ability to think globally, follow trends and apply insights to strengthen communication strategies.
Abilities
Bring a curious, inclusive, and visually fluent approach to content development.
Think strategically while valuing collaboration, nuance, and audience engagement.
Use photography, video, and design to foster belonging, curiosity, and resilience.
Show respect for Indigenous and Alaska Native perspectives in storytelling.
Thrive in fast-paced, collaborative environments.
Manage content across print, web and social platforms with consistency and quality.
Adapt effectively to hybrid work environments.
Work independently and as part of a team with a positive attitude.
Qualifications We recognize and honor that the qualifications required to excel in this position can come from professional and lived experiences. In the job description, we describe what we believe to be important qualifications for a candidate to have, while remaining open to the diversity of experiences that can lead to these skill sets.
Position descriptions are often presented in a way that leaves qualified candidates feeling unwelcome, intimidated, uncomfortable, and/or unqualified to apply. Recognizing that, we strongly encourage anyone who feels passionate about this work and believes they have what it takes to thrive in this role to apply.
Employee Expectations As a Museum employee, the incumbent is expected to model the following traits:
Foster and maintain open communication and collaboration, and actively engage in the exchange of ideas and maintain constructive relationships
Be creative and take initiative in all aspects of the position
Lead by example by maintaining a high standard of professional ethics and conduct
Treat everyone with dignity and respect
Align with organizational values, culture, and commitments to sustainability
Support and uphold the policies and procedures of the Museum
#J-18808-Ljbffr