Marketing Coordinator

Summary The Marketing Coordinator will support the development and execution of marketing campaigns that generate leads, drive product awareness, and fuel customer engagement. You’ll work with the marketing, sales, and product teams to help bring our software solutions to market and optimize our digital presence. This role also assists in maintaining company websites, social media, and other media presence including magazine articles. Essential Responsibilities Assist in the planning and execution of integrated B2B marketing campaigns across email, web, social, and paid media to drive lead generation and customer acquisition Collaborate with Content and Marketing Manager to create compelling marketing assets Monitor and report on campaign performance using tools like Google Analytics, HubSpot, and Salesforce—providing actionable insights and recommendations Support SEO/SEM initiatives by assisting with keyword research, performance tracking, and optimization recommendations Maintain the marketing calendar and ensure projects are completed on time and within scope Conduct competitor research and assist in market analysis to support positioning and messaging efforts Work cross-functionally with sales and product teams to align marketing activities with company goals and customer pain points Qualifications Required: 1–3 years of marketing experience, preferably in a B2B or SaaS environment Understanding of the SaaS sales funnel, buyer journey, and lead generation tactics Proficiency with marketing tools such as HubSpot, Google Analytics, Google Ads, and CMS platforms like WordPress Strong written communication and copyediting skills Familiarity with SEO best practices and basic knowledge of PPC campaigns Strong organizational and project management abilities Analytical mindset and comfortable working with data Passion for technology and an eagerness to learn in a fast‑paced, agile environment Preferred: Experience with CRM systems like HubSpot Content creation and editing for web or print publications (magazine articles, blogs, etc.) Experience with business social media platforms such as LinkedIn Website maintenance—knowledge of HTML/CSS is a plus Basic design skills (e.g., Canva, Adobe Creative Suite) Experience with B2B SaaS content creation or demand generation campaigns Physical Demands The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is required to sit, stand, walk, communicate with other employees, and work with computers. Specific vision abilities required by this job include close vision and the ability to adjust and focus. Work Environment This position will perform all work in a hybrid work environment. Travel is expected as required by the needs of the department. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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