SBH Fashion
Summary:
Seeking a Retention Marketing Manager to lead our efforts in deepening customer relationships and driving repeat engagement through best-in-class Email, SMS, and loyalty strategies. In this role, you will own the retention marketing strategy from ideation through execution — developing thoughtful, data-driven campaigns that align with our brand and business goals. You will also play a key role in shaping and growing our new loyalty program, working cross-functionally to ensure a seamless and rewarding customer experience.
Position:
Retention Marketing Manager
Responsibilities
Develop and lead the retention marketing strategy across Email and SMS channels, with a strong focus on customer lifecycle
Own campaign planning and execution, overseeing everything from content briefing and deployment to analysis and optimization
Manage the retention marketing calendar, ensuring alignment with brand, merchandising, and promotional priorities
Oversee and evolve automated lifecycle campaigns, maintaining and optimizing flows to improve customer engagement and revenue
Design and implement a robust testing framework to consistently improve performance and uncover new opportunities
Analyze performance metrics and customer data, and translate insights into actionable improvements and reports for leadership and internal partners
Guide the integration and growth of our loyalty program, driving member acquisition, engagement, and retention
Stay on top of industry trends and innovations in retention and CRM marketing, bringing fresh ideas and tools to the table
Collaborate cross-functionally with creative, merchandising, and operations teams to ensure cohesive and impactful campaigns
Additional responsibilities as required
Must be able to maintain an onsite presence in our Los Angeles office 4 days per week
Qualifications
Bachelor’s degree with 4–6+ years of relevant experience in retention or CRM marketing, ideally within the E-commerce or DTC space
Proven track record of owning and scaling retention strategies, especially across Email and SMS
Experience managing loyalty programs and driving measurable growth
Very strong organizational and analytical skills with high attention to detail
Experience with Klaviyo, Attentive, or similar platforms
Proficiency in Excel or Google Sheets, and familiarity with project management tools like Asana
Strong analytical and reporting skills, with the ability to turn data into strategy
Excellent communication and project management skills
Collaborative by nature; ability to build and maintain strong relationships with cross‑functional partners
Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities
Must have a strong sense of personal accountability; taking ownership of initiatives and delivering top‑quality results
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Staffing and Recruiting
#J-18808-Ljbffr
Seeking a Retention Marketing Manager to lead our efforts in deepening customer relationships and driving repeat engagement through best-in-class Email, SMS, and loyalty strategies. In this role, you will own the retention marketing strategy from ideation through execution — developing thoughtful, data-driven campaigns that align with our brand and business goals. You will also play a key role in shaping and growing our new loyalty program, working cross-functionally to ensure a seamless and rewarding customer experience.
Position:
Retention Marketing Manager
Responsibilities
Develop and lead the retention marketing strategy across Email and SMS channels, with a strong focus on customer lifecycle
Own campaign planning and execution, overseeing everything from content briefing and deployment to analysis and optimization
Manage the retention marketing calendar, ensuring alignment with brand, merchandising, and promotional priorities
Oversee and evolve automated lifecycle campaigns, maintaining and optimizing flows to improve customer engagement and revenue
Design and implement a robust testing framework to consistently improve performance and uncover new opportunities
Analyze performance metrics and customer data, and translate insights into actionable improvements and reports for leadership and internal partners
Guide the integration and growth of our loyalty program, driving member acquisition, engagement, and retention
Stay on top of industry trends and innovations in retention and CRM marketing, bringing fresh ideas and tools to the table
Collaborate cross-functionally with creative, merchandising, and operations teams to ensure cohesive and impactful campaigns
Additional responsibilities as required
Must be able to maintain an onsite presence in our Los Angeles office 4 days per week
Qualifications
Bachelor’s degree with 4–6+ years of relevant experience in retention or CRM marketing, ideally within the E-commerce or DTC space
Proven track record of owning and scaling retention strategies, especially across Email and SMS
Experience managing loyalty programs and driving measurable growth
Very strong organizational and analytical skills with high attention to detail
Experience with Klaviyo, Attentive, or similar platforms
Proficiency in Excel or Google Sheets, and familiarity with project management tools like Asana
Strong analytical and reporting skills, with the ability to turn data into strategy
Excellent communication and project management skills
Collaborative by nature; ability to build and maintain strong relationships with cross‑functional partners
Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities
Must have a strong sense of personal accountability; taking ownership of initiatives and delivering top‑quality results
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Staffing and Recruiting
#J-18808-Ljbffr